Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Advertising appropriations are largest for which type of product?
A)Industrial products
B)Convenience goods
C)High-priced products
D)Specialty goods
E)Infrequently purchased goods
by

1 Answer

Answer :

B)Convenience goods
by

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Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

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Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

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Ski yoghurt represents which type of product for most consumers? A)convenience B)shopping C)speciality D)unsought

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Last Answer : B)petrol.

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As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

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Last Answer : C)personal selling.

7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated an understanding that for industrial firms demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

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Last Answer : D)derived.

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

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Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

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Last Answer : B) brands that are attempting to compete with market leaders.

Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

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Last Answer : A)may be opposed by management

Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

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Last Answer : B)exploits any strengths left in the product

A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

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Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

Which of the following products is most likely to be purchased on the basis of contract negotiation? A)Eggs B)Office supplies C)Used cars D)A custom-made bulldozer E)Wheat

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Which of the following is NOT an example of a global strategy? a) The British subsidiary of global insurance group Aviva develops a new product for the UK market. b) IKEA sells standardized, Swedish designed, self-assembly furniture products at low price LVMH sells luxury goods made in France. d) Walmart withdraws from Germany in order to avoid changing its global strategy of selling low-priced products..

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If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

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Last Answer : A)advertising.