When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its new products were not technologically related to its current products. A)product development B)market development C)concentric diversification D)market penetration E)horizontal diversification

When Sony Corp. purchased Columbia Pictures, it engaged in __________ because its
new products were not technologically related to its current products.
A)product development
B)market development
C)concentric diversification
D)market penetration
E)horizontal diversification
by

1 Answer

Answer :

E)horizontal diversification
by

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