An item on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. This item would be an example of ________ question. A)an open-ended B)a dichotomous C)a forced-sum choice D)a multiple choice E)a scale

An item on the University Book Shop's survey asks respondents to tell the shop, in their  own words, what they like least about textbook shopping. This item would be an example of  ________ question.
A)an open-ended
B)a dichotomous
C)a forced-sum choice
D)a multiple choice
E)a scale
by

1 Answer

Answer :

A)an open-ended
by

Related questions

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Description : Which one of the following is a dichotomous question? A)What is your opinion of the new Bic Shaver? B)Rate the new Bic Shaver on a scale of 1 to 5 C)How often do you shave? D)Do you use a shaver? Yes ___ No___ E)How you rate disposable shavers? Good ___ Fair ___ Bad___

Last Answer : D)Do you use a shaver? Yes ___ No___

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Last Answer : D)sample

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Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly rods etc. His interest in such products would be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

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Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

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ools Inc. buys hammers, bolts and other hardware items and sells them to hardware shops at a price that includes a profit. Tools Inc. would be part of what kind of market? A)reseller B)producer C)institutional D)government

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Description : what are dichotomous question?

Last Answer : Ans: Fixed-alternative question that can only be answered in one of the two indicated ways, such as 'A' or 'B', Agree or Disagree, True or False, Yes or No.

A set of Bose car speakers sold to Mazda for use in the production of an RX-7 would be an example of A)a component part. B)a specialty item. C)accessory equipment. D)raw material.

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Last Answer : A)a component part.

Researchers use both open-ended and closed-ended questions to collect data. Which of the following statements is true? a. Open-ended questions directly provide quantitative data based on the researcher’s predetermined response categories b. Closed-ended questions provide quantitative data in the participant’s own words c. Open-ended questions provide qualitative data in the participant’s own words d. Closed-ended questions directly provide qualitative data in the participants’ own words

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Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

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Last Answer : D)a plant manager who buys petrol for her personal car

The major DISADVANTAGE of a mail survey versus a telephone or personal interview survey is 1. having to offer incentives 2. the low response rate 3. the elimination of interview bias 4. the lack of open-ended questions 5. cos

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The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons

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John is talking to Mary while working on a deal book at 2AM. Mary learns that John's sister has three children. 'How old are the children?' asks Mark.'Well,' replies John, 'the product of their ages is 36.' 'Hmmm, the sum of their ages is the same as this figure right here,' says John pointing at the spreadsheet. 'Still not enough information' says Mary after thinking for a minute. 'The eldest is dyslexic' says John. How old are the children? -Riddles

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Last Answer : This answer was deleted by moderators

If Pepsi and Coca-Cola were to use celebrities to challenge the taste of each others cola, this would be an example of ________ positioning. A)direct B)focused C)head-on D)avoidance E)parallel

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Last Answer : C)head-on

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Last Answer : E)a focus group

A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

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Last Answer : D)hypermarket

Jack gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to: A)a convenience store. B)an off-price retailer. C)a speciality store. D)a franchiser. E)a supermarket.

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Last Answer : E)a supermarket.

Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty

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A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

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Last Answer : B)unsought

Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service

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usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

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