Description : A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A)a manufacturer's brand. B)an own label brand C)a no -frills brand D)a generic brane
Last Answer : D)a generic brane
Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.
Last Answer : B)manufacturers are not identified on the product
Description : In a period of recession, which of the following products would probably see the smallest negative impact on sales? A)Nike sportswear B)Sunmed holidays C)Sony televisions D)HP baked beans E)Kraft General Foods microwave popcorn
Last Answer : D)HP baked beans
Description : Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a ... method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.
Last Answer : D)negotiated.
Description : Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.
Last Answer : B)producers.
Description : The most widely used business to business marketing channel is; A)producer, distributor, customer. B)producer, manufacturers' agent, customer. C)producer, manufacturers' agent, distributor, customer. D)producer, customer.
Last Answer : D)producer, customer.
Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area
Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : The perception of price depends on A)a product's actual price and consumers' expectations regarding price. B)a consumer's analysis of competitive prices. C)a consumer's expectation of price. D)a product's actual price compared with the manufacturer's suggested price.
Last Answer : A)a product's actual price and consumers' expectations regarding price.
Description : Physical distribution A)is concerned mainly with speed of delivery. B)is used only by manufacturers. C)involves the movement of products from producers to end users. D)is primarily the wholesaler's responsibility.
Last Answer : C)involves the movement of products from producers to end users.
Description : All of the following are facilitating organisations except A)public warehouses. B)finance companies. C)manufacturers' sales branches. D)transportation companies.
Last Answer : C)manufacturers' sales branches.
Description : A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.
Last Answer : A)branch
Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.
Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories
Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.
Last Answer : E)selling agents represent wholesalers.
Description : Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker
Last Answer : D)commission merchant
Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.
Last Answer : B)selling agent.
Description : In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C) ... elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.
Last Answer : B)of the strength of large national retailers
Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.
Last Answer : A)tighten its control over distribution of its products.
Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area
Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.
Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.
Description : A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer
Last Answer : D)manufacturers' agent
Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.
Last Answer : E)wholesalers or retailers.
Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location
Last Answer : D)use of product
Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density
Last Answer : C)Type of organisation
Description : the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint
Last Answer : C)self-regulation
Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant
Last Answer : C)proactive
Description : I took 4 lawnmowers from the backyard of an abandoned home with intent to resell them for delicious cash. Have I become a professional thief?
Last Answer : Dress it up any way you want. You stole someone else’s property.
Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.
Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding
Last Answer : A)Individual branding
Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label
Last Answer : D)an own label
Description : Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding
Last Answer : B)brand licensing.
Description : Is vizio a good brand for lcd televisions?
Last Answer : Vizio is competitive when any LCD on price.They make very good products relative to their cost.If you are only comparing them to similarly priced lines they come out very well.
Description : What is the best brand of flat screen televisions?
Last Answer : There are a lot of brands out there for flat screen televisions. But some of the best brands out there would be: Sony, Vizio, JVC, Samsung, LG, Panasonic and many others. You just need to research yourself and see which one is best for what you are wanting.
Description : What brand of televisions make flip mount tvs?
Last Answer : Television brands that make flip mount tvs are Audiovox, Planet Audio, Pyle, JVC, Legacy, and XO Vision. Several places sell these, one of which is www.Amazon.com. They have a wide selection and reasonable prices.
Description : What brand carries the widest variety and style of dresses?
Last Answer : Forever 21 carries many different styles of dresses. If you are looking for formal or casual dresses Forever 21 would be a great place to look.
Description : Sellers that emphasise distinctive product features to encourage brand preferences among customers are practising: A)product competition. B)non-price competition. C)brand differentiation. D)product differentiation.
Last Answer : B)non-price competition.
Description : Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.
Last Answer : D)the generation of total revenue.
Description : Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums
Last Answer : D)Coupons
Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.
Last Answer : C)promote a product in the introductory stage of the life cycle.
Description : Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B) ... in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.
Last Answer : B)promote more ways in which consumers can use the product.
Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.
Last Answer : B)A wholesaler franchising a number of producers.
Description : RCA's development of its next year's model television sets with smoked-glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style
Last Answer : E)style
Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales
Last Answer : C)product
Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout
Last Answer : B)phase-out
Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm
Last Answer : A)the performance of a specific brand.
Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ------- brand. A)targeted B)augmented C)aggregated D)positioned
Last Answer : B)augmented
Description : Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding
Last Answer : C)line family branding.
Description : ) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding
Last Answer : D)Brand -extension branding
Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.
Last Answer : B)consists of words.
Description : Houghton Mifflin Company is the __________ of the publisher of your marketing textbook. A)trade name B)brand mark C)trade label D)brand
Last Answer : A)trade name
Description : A brand is BEST defined as a A)registered design or symbol that is displayed on the product. B)related group of words that describe the product. C)name, symbol, design, or combination of these that identifies a seller's products. D)copyrighted word(s) that give the manufacturer exclusive ownership
Last Answer : C)name, symbol, design, or combination of these that identifies a seller's products.