A marketing plan A)is characteristic of production -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short -term in orientation. E)restricts the marketing manager's future options.

A marketing plan A)is characteristic of production  -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short  -term in orientation. E)restricts the marketing manager's future options.s.
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B)provides a framework for implementing and controlling marketing activities
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