Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its retail outlets. This is an example of A)channel leadership. B)channel co -operation. C)channel conflict D)horizontal channel integration. E)vertical channel integration..

Warner Bros. sells cookie jars, puzzles, photo albums, and other items featuring its popular cartoon characters directly through its retail outlets. This is an example of A)channel leadership. B)channel co  -operation. C)channel conflict D)horizontal channel integration. E)vertical channel integration..
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E)vertical channel integration..
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Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

Description : Louis Vuitton makes luggage available through both department stores and its own retail outlets. This is an example of A)dual distribution. B)vertical integration. C)horizontal integration. D)tying agreements. E)exclusive dealing.

Last Answer : A)dual distribution.

To expand the number of its retail outlets in Ireland, the Dress Barn merged with a small chain of women's apparel stores in the West of Ireland. This type of integration is called: A)vertical. B)retail. C)horizontal. D)backward. E)forward.

Description : To expand the number of its retail outlets in Ireland, the Dress Barn merged with a small chain of women's apparel stores in the West of Ireland. This type of integration is called: A)vertical. B)retail. C)horizontal. D)backward. E)forward.

Last Answer : C)horizontal

Benetton, a leading manufacturer of knitwear, expanded its operations to include retail outlets in the United States and Europe. This type of integration is called A)horizontal. B)vertical. C)multilevel. D)retail. E)merchandising.

Description : Benetton, a leading manufacturer of knitwear, expanded its operations to include retail outlets in the United States and Europe. This type of integration is called A)horizontal. B)vertical. C)multilevel. D)retail. E)merchandising.

Last Answer : B)vertical

Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This example illustrates channel __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

Description : Because Coke is such a popular product and the company is so powerful, Coca -Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This ... __________ in the distribution channel. A)conflic t B)leadership C)dominance D)co -operation E)negotiation

Last Answer : B)leadership

When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition . B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Description : When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Last Answer : B)vertical channel integration.

What is a major source of channel conflict? A)The degree of power B)Role expectations C)Loss of integration D)Role deviance E)Determination of possession

Description : What is a major source of channel conflict? A)The degree of power B)Role expectations C)Loss of integration D)Role deviance E)Determination of possession

Last Answer : D)Role deviance

Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail outlets only. C)all transactions in which purchases are for production of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Description : Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail ... of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

Does Warner Bros. "rent out" their characters, or did they miss out on the changes to copyright law?

Description : Does Warner Bros. "rent out" their characters, or did they miss out on the changes to copyright law?

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16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Last Answer : A)promotes directly to consumers.

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Description : 12) Decor Ltd, which makes, markets, and retails paint and home decorating products in a co-ordinated channel, is an example of (the) a: A)administered vertical marketing system. B) ... )channel network. D)use of power brokers in a channel framework. E)corporate vertical marketing system.

Last Answer : E)corporate vertical marketing system.

When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Description : When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Last Answer : E)Forward integration

Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

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Last Answer : A)Conglomerate diversification

An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

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Last Answer : C)types of customers.

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

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Last Answer : D)dual distribution

In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification

Description : In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification

Last Answer : E)concentric diversificati

Coors Brewing implemented a growth strategy by acquiring a can manufacturer. This type of growth strategy is called A)conglomerate diversification. B)horizontal integration. C)forward integration. D)backward integration. E)concentric integration.

Description : Coors Brewing implemented a growth strategy by acquiring a can manufacturer. This type of growth strategy is called A)conglomerate diversification. B)horizontal integration. C)forward integration. D)backward integration. E)concentric integration.

Last Answer : D)backward integration.

In a theodolite the line passing through the intersection of the horizontal and vertical cross hairs and the optical centre of the object glass and its continuation, is known as (a) Horizontal axis (b) Vertical axis (c) Line of collination (d) Line of sight (e) Either of c or d above*

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Last Answer : D)retail positioning

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Last Answer : D)Internal marketing

.In the case where an organization acquires its supplier, this is an example of: a) Horizontal integration b) Forwards vertical integration c) Backwards vertical integration d) Downstream vertical integration

Description : In the case where an organization acquires its supplier, this is an example of: a) Horizontal integration b) Forwards vertical integration c) Backwards vertical integration d) Downstream vertical integration

Last Answer : Backwards vertical integration

In the case where an organization acquires its supplier, this is an example of: A. Horizontal integration B. Forwards vertical integration C. Backwards vertical integration D. Downstream vertical integration

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Last Answer : Downstream vertical integration

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Description : In the case where an organization acquires its supplier, this is an example of: A. Horizontal integration B. Forwards vertical integration C. Backwards vertical integration D. Downstream vertical integration

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How to stop iTunes putting albums onto my iPod and seperating them if the have another artist featuring.

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Last Answer : If you are on Windows right click on the first track of the album and select Get Info, go through each track on the album and tick the box that says ‘This is part of a compilation’

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Description : McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

Last Answer : C)has several target markets.

When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4,000 jars. What can the company conclude? A)Honey has a normal demand curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.

Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.

Last Answer : D)Honey is a prestige good.

Have you seen the Siri commercial featuring the Cookie Monster?

Description : Have you seen the Siri commercial featuring the Cookie Monster?

Last Answer : I had not seen it before. I enjoyed it, though it reminded me that Jim Croce left us way too soon.

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Last Answer : B)may or may not lower prices and will not eliminate the functions performed by the wholesaler.

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Description : Which of the following is NOT an advantage of franchising for the franchisee? A)The franchisee can capitalise on the business experience of others. B)When problems arise, the franchisee can obtain ... E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

Last Answer : E)The franchisee gives up a certain amount of control when participating in a franchise agreement.

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Last Answer : A)corporate

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Last Answer : A)provide Knox with market information.

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Description : Persil is the best selling laundry detergent in the UK. When Lever Bros. used the Persil brand name for its washing up liquid it was adopting ------ policy. A)an individual branding B)an overall family branding C)a line family branding D)a brand extension branding

Last Answer : D)a brand extension branding

Lever Bros. markets a number of different brands of laundry detergents including Radion, Persil Power, Persil Colour and Surf. Each of these specific versions of laundry detergents can be described as: A)a product item B)a product line C)a core product D)a mix item

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Last Answer : A)a product item

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

When a firm enters into business which is unrelated to its existing business both in terms of technology and marketing ______________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration

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Last Answer : A. conglomerate diversification.

When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as _____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as _____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : D. concentric integration.

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

What Cartels monopolies trusts as well as horizontal and vertical integration all share the goal of?

Description : What Cartels monopolies trusts as well as horizontal and vertical integration all share the goal of?

Last Answer : cartels, monopolies, trust, and horizontal and verticalintegration all share the goal of

The type of diversification in which the company adds up same type of products at the same level of production is ____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : The type of diversification in which the company adds up same type of products at the same level of production is ____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : B. horizontal integration.

The type of diversification in which the company adds complementary to the existing product or service line is _________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Description : The type of diversification in which the company adds complementary to the existing product or service line is _________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

Last Answer : C. vertical integration.

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Description : George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase ... operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry

Last Answer : C)Truck

A regional boo onal bookstore chai re chain is ab n is about to build a distribution cen ion center that is centrally located for its eight retail outlets. It will most likely employ likely employ which of the following which of the following tools of analysis? a. assembly assembly line balancing b. balancing b. load- distance analysis c. center-of-gravity model d. linear programming

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Last Answer : c. center-of-gravity model

When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as………… A. Corporate vertical marketing systems B. Contractual vertical marketing systems C. Administered vertical marketing systems D. None of the above

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Last Answer : A. Corporate vertical marketing systems

Whatever happened to the ready availability of sparkling/fizzy water (think Perrier) at retail outlets offering cold bottled beverages?

Description : Whatever happened to the ready availability of sparkling/fizzy water (think Perrier) at retail outlets offering cold bottled beverages?

Last Answer : Here it’s called seltzer water, and it’s in all grocery stores. There are also flavored varieties.

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Last Answer : B)provides time utility.