Although planning provides numerous benefits, some managers do not use formal
marketing plans because
A)formal plans are not necessary to control marketing activities.
B)they think planning is a waste of time.
C)they prefer to use informal marketing control.
D)they spend almost all their time dealing with daily problems.
E)they spend most of their time engaged in environmental scanning.
marketing plans because
A)formal plans are not necessary to control marketing activities.
B)they think planning is a waste of time.
C)they prefer to use informal marketing control.
D)they spend almost all their time dealing with daily problems.
E)they spend most of their time engaged in environmental scanning.