People tend to view promotion from many vantage points. Which alternative below is
MOST accurate?
A)Promotion costs cause product costs to be higher.
B)Promotion activities make up the bulk of marketing.
C)The role of promotion is to communicate and to facilitate exchanges.
D)Promotion should be directed toward numerous audiences.
MOST accurate?
A)Promotion costs cause product costs to be higher.
B)Promotion activities make up the bulk of marketing.
C)The role of promotion is to communicate and to facilitate exchanges.
D)Promotion should be directed toward numerous audiences.