The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

The reseller market mainly consists of
A. Consumers  
B. Manufacturers
C. Wholesalers and retailers  
D. Industrial users
by

1 Answer

Answer :

C. Wholesalers and retailers
by

Related questions

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Last Answer : B)of the strength of large national retailers

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Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments4. only minor commitments 5. none of these

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Last Answer : long-term commitments

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

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Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

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Last Answer : A)take title to but not physical possession of the goods.

Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

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Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

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Last Answer : B)long-term commitments.

When companies market products on the basis of what the product’s attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. occasion segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

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Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by? A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

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Which of the following takes place at retailer’s end? A Promotion B. Placing C. Pricing D. Exchange

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Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many different retailers C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

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Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

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Last Answer : D. direct marketing channels

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

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The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable for other time periods during the day. Which form of segmentation would they need to work with to establish a strategy reflective of their desires? A. gender segmentation B. benefit segmentation C. occasion segmentation D. age and life-cycle segmentation

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Last Answer : B)manufacturers are not identified on the product

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Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

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