Ken Adams tells the loan officer at Allied Irish Bank that Cork really needs a shop that
offers high
-quality fishing gear to sports enthusiasts and provides the service and advice
that so many people need. No other shop in the area seems to provide this combination.
Ken is trying to use ------ to support his request for a loan to start such a retail operation.
A)product assortment
B)location analysis
C)product mix depth
D)retail positioning
offers high
-quality fishing gear to sports enthusiasts and provides the service and advice
that so many people need. No other shop in the area seems to provide this combination.
Ken is trying to use ------ to support his request for a loan to start such a retail operation.
A)product assortment
B)location analysis
C)product mix depth
D)retail positioning