Description : Campbell offers "Soup for One" to small households. In this instance, the firm is conducting segmentation based on : A)income B)ethnicity C)taste D)geographic considerations E)family life cycle
Last Answer : E)family life cycle
Description : The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.
Last Answer : C)understanding the firm's capabilities.
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.
Last Answer : D)line.
Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use
Last Answer : A)Demographic
Description : The endurance or fatigue limit is defined as the maximum value of the stress which a polished standard specimen can withstand without failure, for infinite number of cycles, when subjected to (a) static load (b) dynamic load (c) static as well as dynamic load (d) completely reversed load
Last Answer : (d) completely reversed load
Description : In S-N diagram, the graph plotted between fatigue strength and number of stress cycles becomes horizontal for which type of materials? a. Ferrous materials b. Non-ferrous materials c. Both a. and b. d. None of the above
Last Answer : a. Ferrous materials
Description : If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales
Last Answer : D)market sales
Description : Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service ... word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.
Last Answer : C)encourage word -of-mouth communication.
Description : If Sony designed its colour TVs to specifications developed by Dixons management because Sony believed that Dixons knew what today's consumers want, the retailer would have ________ power. A)reward B)expert C)referent D)legitimate
Last Answer : B)expert
Description : Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business
Last Answer : C)social
Description : In a Rankine cycle, with the maximum steam temperature being fixed from metallurgical considerations, as the boiler pressure increases (a) The condenser load will increase [IES-1997] (b) The ... The quality of turbine exhaust will increase (d) The quality of turbine exhaust will remain unchanged
Last Answer : (b) The quality of turbine exhaust will decrease
Description : A transmission shaft subjected to bending loads must be designed on the basis of (a) maximum normal stress theory (b) maximum shear stress theory (c) maximum normal stress and maximum shear stress theories (d) fatigue strength
Last Answer : (a) maximum normal stress theory
Description : The forecasting method that is least dependent on historical data is A)regression analysis. B)trend analysis. C)time series analysis. D)cycle analysis. E)a market test.
Last Answer : E)a market test.
Description : In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives ... opportunities and resources. E)development or revision of the plan for implementation and control.
Last Answer : C)development or revision of marketing objectives
Description : In the marketing planning cycle, the final stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives ... opportunities and resources. E)development or revision of the plan for implementation and control.
Last Answer : A)implementation of the marketing plan.
Description : A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.
Last Answer : C)quick return on investment is desired.
Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.
Last Answer : C)promote a product in the introductory stage of the life cycle.
Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline
Last Answer : D)decline
Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction
Last Answer : B)maturity
Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.
Last Answer : A)fortify the product position.
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline
Last Answer : B)Growth
Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line
Last Answer : A)lowering prices after developmental costs have been recovered.
Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline
Last Answer : C)maturity
Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline
Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline
Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble
Last Answer : C)line
Description : An ad that stresses "Demand the real Lucas Wine Cooler; accept no substitutes!" is best geared for which stage of the product life cycle? A)Introduction B)Growth C)Maturity D)Decline
Description : Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage B)at the end of the growth stage C)at the beginning of the decline stage D)during the maturity stage
Last Answer : D)during the maturity stage
Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation
Last Answer : B)growth
Description : By expanding its selection of cards for Grandparent's Day, Hallmark is responding to changes in which segmentation based on : A)Religion B)Family life cycle C)Income D)Gender E)Ethnicity
Last Answer : B)Family life cycle
Description : The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle
Last Answer : E)lifestyle
Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use
Last Answer : C)Geographic
Description : Family life cycle is most likely to be based on: A)buying power and gender B)geographic location and family size C)marital status and age of children D)occupation and marital status
Last Answer : C)marital status and age of children
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle? A)Single person housing B)Ford cars C)Holidays to Greece D)Diet Coke E)Hotpoint refrigerators
Last Answer : D)Diet Coke
Description : The period in the business cycle in which there is extremely high unemployment, low wages, minimum total disposable income, and a lack of confidence in the economy by consumers is: A)recovery B)prosperity C)depression D)recession E)growth
Last Answer : C)depression
Description : Differences between C3 cycles and C4 cycle. -Biology
Last Answer : answer:
Description : Why does the Calvin cycle and the Krebs cycle are referred to as cycles of chemical reactions?
Last Answer : Need answer
Description : The number of cycles described in one second is known as _______. A period of vibration B cycle C frequency D all of the above
Last Answer : C frequency
Description : The number of cycles described in one second is known as _______. C ( A ) period of vibration ( B ) cycle ( C ) frequency ( D ) all of the above
Last Answer : C ) frequency
Description : Out of the following refrigeration cycles, which one has the minimum COP (Co-efficient of performance)? (A) Air cycle (B) Carnot cycle (C) Ordinary vapour compression cycle (D) Vapour compression with a reversible expansion engine
Last Answer : A) Air cycle
Description : Out of the following refrigeration cycles, which one has maximum COP? (A) Air cycle (B) Carnot cycle (C) Ordinary vapor compression cycle (D) Vapor compression with a reversible expansion engin
Last Answer : (B) Carnot cycle
Description : Air-refrigeration cycle (A) Is the most efficient of all refrigeration cycles (B) Has very low efficiency (C) Requires relatively large quantities of air to achieve a significant amount of refrigeration (D) Both (B) and (C)
Last Answer : (D) Both (B) and (C)
Description : A Bell-Coleman cycle is a reversed of which the following cycles? a. Stirling cycle b. Joule cycle c. Carnot cycle d. Otto cycle
Last Answer : Joule cycle
Description : Which of the following cycles is not a reversible cycle (a) Carnot (b) Ericsson (c) Stirling (d) Joule (e) none of the above.
Last Answer : Answer : e
Description : If both Stirling and Carnot cycles operate within the same temperature limits, then efficiency of Stirling cycle as compared to Carnot cycle (a) more (b) less (c) equal (d) depends on other factors (e) none of the above.
Last Answer : Answer : c
Description : For same compression ratio and for same heat added (a) Otto cycle is more efficient than Diesel cycle (b) Diesel cycle is more efficient than Otto cycle (c) efficiency depends on other factors (d) both Otto and Diesel cycles are equally efficient (e) none of the above.
Last Answer : Answer : a
Description : The CPU of a system having 1 MIPS execution rate needs 4 machine cycles on an average for executing an instruction. The fifty percent of the cycles use memory bus. A memory read/write employs one machine cycle. For ... (A) 500 Kbytes/sec (B) 2.2 Mbytes/sec (C) 125 Kbytes/sec (D) 250 Kbytes/sec
Last Answer : (D) 250 Kbytes/sec
Description : Consider a 32 - bit microprocessor, with a 16 - bit external data bus, driven by an 8 MHz input clock. Assume that the microprocessor has a bus cycle whose minimum duration equals four input clock cycles. What ... (A) 8x106 bytes/sec (B) 4x106 bytes/sec (C) 16x106 bytes/sec (D) 4x109 bytes/sec
Last Answer : (B) 4x106 bytes/sec