Sales usually start to decline __________ of the product life cycle. A)at the beginning of the termination stage
B)at the end of the growth stage
C)at the beginning of the decline stage
D)during the maturity stage

1 Answer

Answer :

D)during the maturity stage

Related questions

Description : The _____ stage of the product life cycle, generates most sales revenue for the firm. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

Description : The rate of sales growth declines in the _____ stage of the product life cycle. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction

Last Answer : B)maturity

Description : Standard Cable cuts back advertising expenditures to minimum levels and reduces the number of channel members for its industrial cable product. These actions are indicative of a product in the __________ stage of its life cycle? A)introduction B)growth C)maturity D)decline

Last Answer : D)decline

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

Description : An ad that stresses "Demand the real Lucas Wine Cooler; accept no substitutes!" is best geared for which stage of the product life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Description : n which stage or phase of Product Life Cycle, Sales Volume is at Peak Point a) Growth b) Saturation c) Maturity d) Decline

Last Answer : b) Saturation

Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Description : Aggressive pricing is typical during the __________ stage of the product life cycle. A)decline B)growth C)introduction D)plateau E)stabilisation

Last Answer : B)growth

Description : Price strategies become more mixed during the __________ stage of the product life cycle : 1. growth 2. maturity 3. decline 4. introduction 5. none of these

Last Answer : growth

Description : What are the four stages of product life cycle ? 1. Introduction, Growth, Maturity and Decline 2. Starting, Sales, Service and End 3. Introduction, Sales, Service and End 4. Starting, Growth, Sales and Decline 5. None of these

Last Answer : Introduction, Growth, Maturity and Decline

Description : Mobile phones in India are in the ______ stage of product life cycle 1. Introduction 2. Growth 3. Maturity 4. Decline 5. None of these

Last Answer : Growth

Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline

Last Answer : C. Maturity

Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.

Last Answer : A)fortify the product position.

Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line

Last Answer : A)lowering prices after developmental costs have been recovered.

Description : The stage when poor performers start winding up their business A. Pioneering B. Rapid growth C. Maturity D. Decline

Last Answer : Answer : D

Description : The stage of start up of an industry . A. Pioneering B. Rapid growth C. Maturity D. Decline  

Last Answer : Answer: A

Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Last Answer : D)some competitors are forced out.

Description : Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization

Last Answer : growth

Description : Product deletion: A)may be opposed by management B)is immediate termination of the product C)is welcomed by salespersons D)usually occurs only with convenience items

Last Answer : A)may be opposed by management

Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products

Last Answer : A. products in their decline stage

Description : A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Last Answer : A)advertising expenditures.

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

Description : __________ is an intensive growth strategy of increasing sales in current markets with current products. A)Market development B)Market penetration C)Sales penetration D)Product development E)Market saturation

Last Answer : B)Market penetration

Description : A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.

Last Answer : B)a decline in the brand's image.

Description : If Master Foods Ltd knows that its market share in Ireland has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this ... research process? A)hypothesis development B)symptom identification C)problem identification D)data interpretation

Last Answer : C)problem identification

Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.

Last Answer : C)promote a product in the introductory stage of the life cycle.

Description : Managing a product in the growth stage of its life cycle might include 1. Lowering prices after developmental costs have been recovered 2. Raising promotion expenditures as a percentage of total sales ... exposure 4. Reducing the number of product models in the product line 5. None of these

Last Answer : Lowering prices after developmental costs have been recovered

Description : A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm ... ? A)problem recognition B)product specification C)product supplier search D)product selection

Last Answer : A)problem recognition

Description : What does Stars symbolize in BCG matrix? a. Introduction b. Growth c. Maturity d. Decline

Last Answer : Growth

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

Description : What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocates

Last Answer : C)Personal sources

Description : L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the ... B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume

Last Answer : B)High market growth rate

Description : Three main strategies for intensive growth are market penetration, product development, and A)product improvement. B)market saturation. C)sales penetration. D)market growth. E)market development.

Last Answer : E)market development

Description : A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

Last Answer : B)exploits any strengths left in the product

Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Last Answer : A)allowing the product to decline without a change in the marketing strategy

Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

Last Answer : B)phase-out

Description : Wilson's K-28 and Staff golf club sets would be parts of the golf product __________ for a sporting goods retailer. A)menu B)mix C)line D)life cycle E)ensemble

Last Answer : C)line

Description : In humans, ovarian follicles reach maturity from the beginning of a menstrual cycle in (a) 5 to 7 days (b) 7 to 9 days (c) 10 to 14 days (d) 14 to 16 days

Last Answer : Ans:(c)

Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales

Last Answer : C)product

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

Description : When Jif mailed out free four -ounce samples of its new lemon juice product it was focusing on moving prospective customers into the __________ stage of the product adoption process. A)awareness B)interest C)evaluation D)trial E)adoption

Last Answer : D)trial

Description : Order processing A)is the receipt and transmission of sales order information. B)is the second stage in a physical distribution system. C)involves four main tasks. D)is the same as order handling. E)is characterised by electronic processing.

Last Answer : A)is the receipt and transmission of sales order information.

Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

Description : In “Product Life Cycle” in _______ stage market becomes saturated a.Mature stage b.Growth stage c.Decline stage d.Introduction stage

Last Answer : a.Mature stage

Description : In “Product Life Cycle” a stage in which buyers move on to other products and salesdrop is known as_____. a.Growth stage b.Introduction stage c.Mature stage d.Decline stage

Last Answer : d.Decline stage

Description : The recruiting and selection process should include enough steps to yield the information needed to make accurate selection decisions. However, the stages of the process should be sequenced so that the more ... anything else. C)near the end. D)paid by the prospects rather than the company.

Last Answer : C)near the end.