Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently
Last Answer : A. Consumer price knowledge is poor
Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure
Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure
Description : 4. For which of the following reasons might inflation cause Real GDP to grow slower than it otherwise would? a. Inflation makes everyone poorer b. Inflation reduces the value of consumer debt c. Inflation increases business investment spending d. Inflation decreases savings in financial form
Last Answer : d. Inflation decreases savings in financial form
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : Incomes of A and B are Rs 3500 and Rs 4200 respectively. The ratio of the savings of A and B is 4:3 and the ratio of their expenditures is 3:4. find t
Last Answer : Incomes of A and B are Rs 3500 and Rs 4200 respectively. The ratio of the savings of A and B is 4:3 and ... . Rs 800 B. Rs 600 C. Rs 900 D. Rs 1000
Description : Unemployment that arises due to regional occupational pattern of job vacancies, which does not match the pattern of workers availability and suitability, is known as: A. Frictional unemployment B. Structural unemployment C. Cyclical unemployment D. Demand pull unemployment
Last Answer : B. Structural unemployment
Description : .Which of the following statements are true about labour idle time? A. Labour idle time variance is not caused by non-availability of raw material B. Labour idle time variance is measured as : Abnormal ... hourly rate C. Labour idle time variance is always unfavorable or adverse D. All of the above
Last Answer : C. Labour idle time variance is always unfavorable or adverse
Description : Prevention of disclosure of information to unauthorized persons is __________ A. Confidentiality B. Integrity C. Availability D. None of the above
Last Answer : A. Confidentiality
Description : Inflation refers to a fall in the value of money. Which of the following is the key measure of inflation in India? A. Consumer Price Index B. Wholesale Price Index C. Personal Consumption Expenditures Price Index D. GDP Deflator E. All of the above
Last Answer : B. Wholesale Price Index Explanation: Inflation rates in India are usually quoted as changes in the Wholesale Price Index, for all commodities. Many developing countries use changes in the Consumer Price Index (CPI) as their central measure of inflation.
Description : The Bailment of goods as security for payment of a debt or performance of a promise is called: A. Pledge B. Bailment C. Contingent contract D. Agreement
Last Answer : A. Pledge
Description : Consumer's sovereignty means: (1) consumers are free to spend their income as they like. (2) consumers have the power to manage the economy. (3) consumer's expenditures influence the allocation of resources. (4) consumer goods are free from government control,
Last Answer : (1) consumers are free to spend their income as they like. Explanation: Consumer sovereignty means that buyers ultimately determine which goods and services remain in production. In unrestricted markets, ... to motivate producers. So ultimately it means how the consumers want to spend their incomes.
Description : Consumer’s sovereignty means: (1) consumers are free to spend their income as they like. (2) consumers have the power to manage the economy. (3) consumer’s expenditures influence the alloca tion of resources. (4) consumer goods are free from government control.
Last Answer : consumers are free to spend their income as they like.
Description : Which statements are legitimate challenges to utilitarian ethical theory? A. The end may justify the means. B. There is no consensus among utilitarians on how to measure and determine the overall good. C. It ... more relativistic accounts of the good. E. All of the above. F. None of the above.
Last Answer : E. All of the above.
Description : Object of the central council is A. The right to be protected against the marketing of goods which are hazardous to life and property B. The right to informed about the quality, quantity ... to be assured that consumer interests will receive due consideration appropriate fora E. All the above
Last Answer : E. All the above
Description : A housewife requests a new treadmill for her birthday. With respect to consumer decision roles, which role is the housewife currently playing? A. Initiator B. Influencer C. Decider D. Buyer E. Gatekeeper
Last Answer : A. Initiator
Description : Cloud computing shifts capital expenditures into ________ expenditures. a) operating b) service c) local d) none of the mentioned
Last Answer : operating
Description : The Taj Mahal is being affected by A. Noise pollution B. Air pollution C. Water pollution D. None of these
Last Answer : B. Air pollution
Description : The biggest challenge in planning for change is: A. Who will be affected by the change B. Anticipating its unintended, unexpected outcomes C. Deciding who should implement the change D. Communicating why the change is needed
Last Answer : B. Anticipating its unintended, unexpected outcomes
Description : In case of void agreements, collateral transactions are A. Also void B. Unenforceable C. Not affected D. Illegal
Last Answer : A. Also void
Description : In India, Inflation measured by the : A. National Income Deflation B. Wholesale Price Index number C. Consumer Price Index D. None of above
Last Answer : C. Consumer Price Index
Description : As per section 2(1)(j) of Consumer Protection Act 1986, 'manufacturer' means a person who (i) makes or manufactures any goods or part thereof (ii) does not make or manufacture any goods but assembles parts thereof made or manufactured by ... B. (i) & (iii) C. (ii) & (ii) D. (i), (ii) & (iii)
Last Answer : D. (i), (ii) & (iii)
Description : In case of death of a consumer who can prefer compliant under Section 2(1)(b) of Consumer Protection Act 1986 A. his legal heir or representative B. State Government C. consumer association registered under the Companies Act, 1956 D. No one can prefer complaint
Last Answer : A. his legal heir or representative
Description : As per section 2(1)(b) of Consumer Protection Act 1986, "complainant" means A. a consumer B. any consumer association registered under the Companies Act, 1956 C. the Central Government or any State Government, D. All the above
Last Answer : D. All the above
Description : The Consumer protection act 1986 extends to A. The whole India B. The whole India except Jammu and Kashmir C. The whole India except Nagaland tribal area D. Both (b) & (c)
Last Answer : B. The whole India except Jammu and Kashmir
Description : The Consumer protection act 1986 enacted in A. 24 Oct 1986 B. 24 Oct 1987 C. 24 Aug 1986 D. 15 June 1986
Last Answer : A. 24 Oct 1986
Description : The principle of “let the buyer be aware “ is based on the _____________theory A. Capitalist B. Consumer C. Free-market D. None of the above
Last Answer : C. Free-market
Description : In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall
Last Answer : C. Mention of the company’s name in a news story
Description : Sales promotions are thought to make consumer purchase decisions: A. less satisfying B. simpler C. more complex D. more satisfying
Last Answer : D. more satisfying
Description : Buying goods and services for further processing or for use in the production process refer to which of the following markets? A Consumer markets B. Government markets C. Business markets D. International markets
Last Answer : C. Business markets
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.
Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.
Description : Marketers operate in which marketplaces: A. Consumer and business B. Global and non-profit C. a & b both D. None of the above
Last Answer : C. a & b both
Description : Consumer behavior is a term that refers to A. Organizational and institutional buying behavior B. Organizational and consumer buying behavior C. Commercial and government buying behavior D. Individual and/or household buying behavior
Last Answer : D. Individual and/or household buying behavior
Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above
Last Answer : C. Geographic, demographic, psychographic, behavioral
Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to
Last Answer : E. Are less price sensitive to
Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above
Last Answer : B. Maximize their market share
Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above
Last Answer : B. Reference
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height
Last Answer : C. Depth
Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy
Last Answer : C. Customer value-hierarchy
Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above
Last Answer : D. Product features and quality
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database
Last Answer : A. Value chain
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : An auto transformer is preferred over an ordinary two winding transformer due to: a) Safety of operation b) Availability of taps on secondary c) Copper savings d) All the above
Last Answer : Ans: C
Description : Every ________ poor person in World is an Indian: A. Second B. Third C. Tenth D. Fourth
Last Answer : C. Tenth
Last Answer : B. Third