Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.
Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.
Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure
Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure
Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries
Last Answer : D. intermediaries
Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability
Last Answer : D. Durability
Description : The goal of corporate governance and business ethics education is to: A. Teach students their professional accountability and to uphold their personal B. Integrity to society. C. Change ... standards by which corporate professionals must operate. E. Increase the workload for accounting students
Last Answer : C. Change the way in which ethics is taught to students.
Description : The goal of corporate governance and business ethics education is to: A. Teach students their professional accountability and to uphold their personal Integrity to society. B. Change ... standards by which corporate professionals must operate. D. Increase the workload for accounting students.
Last Answer : C. Create more ethics standards by which corporate professionals must operate.
Description : The Consumer protection act 1986 extends to A. The whole India B. The whole India except Jammu and Kashmir C. The whole India except Nagaland tribal area D. Both (b) & (c)
Last Answer : B. The whole India except Jammu and Kashmir
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : …………is application of knowledge which redefine the boundaries of global business A. Cultural Values B. Society C. Technology D. Economy
Last Answer : C. Technology
Description : Buying goods and services for further processing or for use in the production process refer to which of the following markets? A Consumer markets B. Government markets C. Business markets D. International markets
Last Answer : C. Business markets
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : As per section 2(1)(j) of Consumer Protection Act 1986, 'manufacturer' means a person who (i) makes or manufactures any goods or part thereof (ii) does not make or manufacture any goods but assembles parts thereof made or manufactured by ... B. (i) & (iii) C. (ii) & (ii) D. (i), (ii) & (iii)
Last Answer : D. (i), (ii) & (iii)
Description : Profit and Loss Account debit side includes A. Salary B. Discount allowed C. Postage & telegram D. All of the above
Last Answer : D. All of the above
Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour
Last Answer : C)are psychological forces that may influence consumers'behaviour
Description : We wish to be good citizens of every community in which we operate." This is A. Ethical Code B. Political and Social Code C. Legal Rule D. Legal Act
Last Answer : A. Ethical Code
Description : In context of net operating profit, which of the following statements are true? A. If all costs are variable, the amount of profit obtained in marginal costing and absorption costing will be same. B. If ... same in absorption costing and marginal costing. C. Both a and b D. None of the above
Last Answer : C. Both a and b
Description : In profit center revenue represents a monetary measure of output emanating from a profit center in a given period irrespective whether A. The revenue is realized or not B. The output is sold or not C. Both a and b D. None of the above
Description : Gross Profit ratio is also termed as A. Gross Profit Margin B. Gross Margin to net sales C. Both a and b D. All of the above
Description : Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and A. shareholder value. B. Shareholder theory. C. Agency theory. D. Stakeholder theory. E. Corporate governance theory
Last Answer : A. shareholder value.
Description : Contracts made after incorporation but before the grant of Certificate of commencement of Business _________ A. Provisional contracts B. Pre incorporation contracts C. Preliminary contracts D. Both (b) & (c)
Last Answer : A. Provisional contracts
Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.
Last Answer : B. 98% of marketers affirm that offline and online marketing are merging
Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet
Description : E-marketers working in emerging economics should know and understand _____. a) How many credit cards are in circulation b) Consumer attitude towards credit card purchase c) All of the above d) None of the above
Last Answer : c) All of the above
Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these
Last Answer : consumer convenience products
Description : In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes
Last Answer : disposable income
Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.
Last Answer : C)complexity and variability.
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes
Last Answer : C)disposable income
Description : which among these is not a global force impacting the Indian Economy A. Dynamics of capital flow B. Integrating the role of Purchasing C. Integrating the role of Technology D. Need of Attitudinal Change
Last Answer : A. Dynamics of capital flow
Description : Air pollution causes A. Global warming B. Respiratory problems C. Soil erosion D. None of these
Last Answer : B. Respiratory problems
Description : Which is the right sequence of a stages of Internationalization A. Domestic, Transnational, Global, International, Multinational B. Domestic, International, Multinational, Global, ... , International, Transnational, Global D. Domestic, Internatinal, Transnational, Multinational, Global
Last Answer : B. Domestic, International, Multinational, Global, Transnational
Description : In India, Inflation measured by the : A. National Income Deflation B. Wholesale Price Index number C. Consumer Price Index D. None of above
Last Answer : C. Consumer Price Index
Description : In case of death of a consumer who can prefer compliant under Section 2(1)(b) of Consumer Protection Act 1986 A. his legal heir or representative B. State Government C. consumer association registered under the Companies Act, 1956 D. No one can prefer complaint
Last Answer : A. his legal heir or representative
Description : As per section 2(1)(b) of Consumer Protection Act 1986, "complainant" means A. a consumer B. any consumer association registered under the Companies Act, 1956 C. the Central Government or any State Government, D. All the above
Last Answer : D. All the above
Description : The Consumer protection act 1986 enacted in A. 24 Oct 1986 B. 24 Oct 1987 C. 24 Aug 1986 D. 15 June 1986
Last Answer : A. 24 Oct 1986
Description : Object of the central council is A. The right to be protected against the marketing of goods which are hazardous to life and property B. The right to informed about the quality, quantity ... to be assured that consumer interests will receive due consideration appropriate fora E. All the above
Last Answer : E. All the above
Description : The principle of “let the buyer be aware “ is based on the _____________theory A. Capitalist B. Consumer C. Free-market D. None of the above
Last Answer : C. Free-market
Description : In terms of goals for public relations, a hit is _____________ A. An advertisement that is successful B. A consumer promotions’ tie in with publicity C. Mention of the company’s name in a news story D. An advertising slogan with high recall
Last Answer : C. Mention of the company’s name in a news story
Description : Sales promotions are thought to make consumer purchase decisions: A. less satisfying B. simpler C. more complex D. more satisfying
Last Answer : D. more satisfying
Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.
Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.
Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently
Last Answer : A. Consumer price knowledge is poor
Description : Consumer behavior is a term that refers to A. Organizational and institutional buying behavior B. Organizational and consumer buying behavior C. Commercial and government buying behavior D. Individual and/or household buying behavior
Last Answer : D. Individual and/or household buying behavior
Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above
Last Answer : C. Geographic, demographic, psychographic, behavioral
Description : A housewife requests a new treadmill for her birthday. With respect to consumer decision roles, which role is the housewife currently playing? A. Initiator B. Influencer C. Decider D. Buyer E. Gatekeeper
Last Answer : A. Initiator
Description : Consumer expenditures are affected by ________. A. Savings B. Debt C. Credit availability D. All of the above E. None of the above
Description : What are Marketplaces in North Africa called?
Last Answer : Need answer