The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

The customer will judge the offering by three basic elements: ________, services mix  and quality, and price.  
A. Performance
B. Salespeople
C. Price
D. Product features and quality
E. None of the above
by

1 Answer

Answer :

D. Product features and quality
by

Related questions

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product

Description : Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product

Last Answer : C. Customer satisfaction

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height

Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height

Last Answer : C. Depth

Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B. Transactional exchanges no longer occur C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort D. Salespeople make little use of the Internet because they realize the importance of the personal touch E. All of the above statements about the sales force in the 21st century are true.

Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.

Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort

The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Last Answer : C. Customer value-hierarchy

The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency

Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency

Last Answer : C. Depth

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Last Answer : A. Consistency

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

_____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion

Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion

Last Answer : B. Price

The major components of marketing mix are A. Product B. Price C. Place D. All of the above

Description : The major components of marketing mix are A. Product B. Price C. Place D. All of the above

Last Answer : D. All of the above

Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place

Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : C. Promotion

Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place

The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place

Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place

Last Answer : D. Product, place, promotion, place

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Last Answer : D. Durability

Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Last Answer : A. Value chain

The demand for a product is ________ when price cut causes revenue to increase. A. Income elastic B. Price elastic C. Cross elastic D. None of the above

Description : The demand for a product is ________ when price cut causes revenue to increase. A. Income elastic B. Price elastic C. Cross elastic D. None of the above

Last Answer : B. Price elastic

Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Sales channel effectiveness for inside salespeople is highest for a. Traditional, Low end and High End b. Performance and High End c. Performance, Size and High End d. Performance e. High End

Description : Sales channel effectiveness for inside salespeople is highest for a. Traditional, Low end and High End b. Performance and High End c. Performance, Size and High End d. Performance e. High End

Last Answer : d. Performance

Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above

Description : Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above

Last Answer : C. Both (a) and (b)

A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

Description : A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

Last Answer : B)price

The P/V ratio can be improved by A. Decreasing the selling price per unit B. Increasing variable cost C. Changing the sales mix D. None of the above

Description : The P/V ratio can be improved by A. Decreasing the selling price per unit B. Increasing variable cost C. Changing the sales mix D. None of the above

Last Answer : C. Changing the sales mix

Material price, mix, usage and revised quantity variances are measured on _______ basis, whereas material yield variance is measured on _______ basis. A. Output, Input B. Output, Output C. Input, Output D. None of the above

Description : Material price, mix, usage and revised quantity variances are measured on _______ basis, whereas material yield variance is measured on _______ basis. A. Output, Input B. Output, Output C. Input, Output D. None of the above

Last Answer : C. Input, Output

The sub-variance of material usage variance, known as Material mix variance is measured as A. Total standard cost - Total actual cost B. Standard cost of revised standard mix - Standard cost of actual mix C. (Standard unit price - Actual unit price) * Actual quantity used D. (Standard quantity - Actual quantity) * Unit standard price

Description : The sub-variance of material usage variance, known as Material mix variance is measured as A. Total standard cost - Total actual cost B. Standard cost of revised standard mix - Standard cost of ... unit price) * Actual quantity used D. (Standard quantity - Actual quantity) * Unit standard price

Last Answer : B. Standard cost of revised standard mix - Standard cost of actual mix

Price is the only element in the marketing mix that produces: A. Fixed cost B. Expense C. Variable cost D Revenue

Description : Price is the only element in the marketing mix that produces: A. Fixed cost B. Expense C. Variable cost D Revenue

Last Answer : D Revenue

How does CIMA support its members and students? A. Setting standards and disciplinary process B. Making decisions for them C. Offering helplines globally D. a and c

Description : How does CIMA support its members and students? A. Setting standards and disciplinary process B. Making decisions for them C. Offering helplines globally D. a and c

Last Answer : D. a and c

How does CIMA support its members and students? A. Setting standards and disciplinary process B. Making decisions for them C. Offering helplines globally D. A and C

Description : How does CIMA support its members and students? A. Setting standards and disciplinary process B. Making decisions for them C. Offering helplines globally D. A and C

Last Answer : D. A and C

Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion

In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth

Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth

Last Answer : C. product line length

The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix

Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix

Last Answer : A. width of product mix

Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to

Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to

Last Answer : E. Are less price sensitive to

Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently

Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently

Last Answer : A. Consumer price knowledge is poor

The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted “regular retail price”). A. Historical B. Reference C. Promotional D. Everyday low price E. None of the above

Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above

Last Answer : B. Reference

Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many different retailers C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure

Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Last Answer : D. product sales force structure

While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution

Description : While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution

Last Answer : C. Cost

In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated

Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated

Last Answer : B. Mass

Which of the following is one of the functions of Quality Review Committee: a. To promulgate accounting and auditing standards that will be generally accepted in the Philippines. b. To conduct a review on applicants for registration to practice public accountancy and render a report which shall be attached to the application for registration. c. To adopt a Code of Ethics for the practice of accountancy. d. To evaluate periodically the performance of educational institutions offering accountancy education.

Description : Which of the following is one of the functions of Quality Review Committee: a. To promulgate accounting and auditing standards that will be generally accepted in the Philippines. ... accountancy. d. To evaluate periodically the performance of educational institutions offering accountancy education.

Last Answer : To conduct a review on applicants for registration to practice public accountancy and render a report which shall be attached to the application for registration.

Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic level is the _____, which addresses the _____, which addresses the question, “What is the buyer really buying?” a. actual product b. augmented product augmented product c. core benefit d. co-branding

Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding

Last Answer : c. core benefit

Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishabilit y D)Heterogeneity

Description : Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : B)Inseparability

A specialty product is ________ intensively distributed than a shopping product A. More B. Less C. Somewhat more D. Substantially more

Description : A specialty product is ________ intensively distributed than a shopping product A. More B. Less C. Somewhat more D. Substantially more

Last Answer : B. Less