The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted “regular retail price”). A. Historical B. Reference C. Promotional D. Everyday low price E. None of the above

The definition of ________ prices is: In considering an observed price, consumers often  compare it to an internal memory reference price or an external frame of reference (such  as a posted “regular retail price”).  
A. Historical  
B. Reference  
C. Promotional  
D. Everyday low price
E. None of the above
by

1 Answer

Answer :

B. Reference
by

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