The five product levels constitute a ________. At each level more customer value is  added.
A. Customer-augmented product  
B. Customer consumption system
C. Customer value-hierarchy  
D. Customer-perceived value
E. Customer hierarchy

1 Answer

Answer :

C. Customer value-hierarchy

Related questions

Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability

Last Answer : D. Durability

Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding

Last Answer : c. core benefit

Description : Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. A. Specialty B. Convenience C. Unsought D. Augmented Answer

Last Answer : B. Convenience

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

Last Answer : D. Product features and quality

Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database

Last Answer : A. Value chain

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, to win a contract is most likely using A. Going-rate pricing B. Cost-plus pricing C. Perceived-value pricing D. Sealed-bid pricing

Last Answer : C. Perceived-value pricing

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Description : Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Last Answer : C. respond to changes in activity levels within the company

Description : Select the most accurate statement. Value is ----------- : A. Means value for money B. Is best described as the benefits the business chooses to give to customers through it's ... Is the benefits of a product / service as perceived by the customer D. Does not offer competitive advantage

Last Answer : Is the benefits of a product / service as perceived by the customer

Description : ________ is stated as a budget which is made to change as per the levels of activity attained. A. Fixed budget B. Flexible budget C. Both a and b D. None of the above

Last Answer : B. Flexible budget

Description : The term 'negotiation' in section 14 of the Negotiable Instruments Act, 1881 refers to A. The transfer of a bill of exchange, promissory note or cheque to any person, so as to constitute the ... the instrument C. The bargaining between the parties to a negotiable instrument D. All of the above

Last Answer : A. The transfer of a bill of exchange, promissory note or cheque to any person, so as to constitute the person the holder thereof

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height

Last Answer : C. Depth

Description : Which of the following statements is true A. Positive stress is short-term B. Negative stress can be short or long-term C. Negative stress can lead to mental as well as physical problems D. Negative stress is perceived within our coping abilities

Last Answer : D. Negative stress is perceived within our coping abilities

Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ______________ brand 1. targeted 2. augmented 3. aggregated 4. positioned 5. none of these

Last Answer : augmented

Description : The four levels of brands are the tangible product, the basic brand, the potential brand and the ------- brand. A)targeted B)augmented C)aggregated D)positioned

Last Answer : B)augmented

Description : A product with added benefits such as warranties or installation service etc. 1. Augmented Product 2. Bullion Product 3. Manufacturer's Product 4. Retailer's product 5. None of these

Last Answer : Augmented Product

Description : The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high ... zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

Last Answer : c. zero years for high end and seven years for low end.

Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency

Last Answer : C. Depth

Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman

Last Answer : C. distribution channel

Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Last Answer : D. product sales force structure

Description : While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution

Last Answer : C. Cost

Description : Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product

Last Answer : C. Customer satisfaction

Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated

Last Answer : B. Mass

Description : A specialty product is ________ intensively distributed than a shopping product A. More B. Less C. Somewhat more D. Substantially more

Last Answer : B. Less

Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b

Last Answer : D. both a and b

Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Last Answer : D. value delivery network

Description : The demand for a product is ________ when price cut causes revenue to increase. A. Income elastic B. Price elastic C. Cross elastic D. None of the above

Last Answer : B. Price elastic

Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length

Last Answer : A. Consistency

Description : In agricultural sector net value added is estimated by A. Income method B. Expenditure method C. Production method D. All the three

Last Answer : C. Production method

Description : . If the actual rate of unemployment exceeds to natural rate of unemployment then: A. Actual output of the economy will fall below its potential B. Production will increase more than potential C. Consumption of goods decreases D. Both (a) and (c) above.

Last Answer : D. Both

Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Last Answer : D)situational

Description : Which of the following reasons accounts for utilitarianism's dominance among policy makers and administrators? A. It seems obvious that policy questions should be judged by results and consequences. B. Policy experts ... collective or aggregate good. E. All of the above. F. None of the above.

Last Answer : E. All of the above.

Description : Which of the following reasons accounts for utilitarianism's dominance among policy makers and administrators? A. It seems obvious that policy questions should be judged by results and consequences. B. Policy experts ... collective or aggregate good. E. All of the above. F. None of the above.

Last Answer : E. All of the above

Description : A system in a organization in which people are organized into different levels of importance  from highest to lowest a) structure b) profie c) hierarchy d) matrix

Last Answer : c) hierarchy 

Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to

Last Answer : E. Are less price sensitive to

Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently

Last Answer : A. Consumer price knowledge is poor

Description : When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous ... vertical marketing systems C. Administered vertical marketing systems D. None of the above

Last Answer : A. Corporate vertical marketing systems

Description : An FDM hierarchy which is formed by frequency – division multiplexing five groups containing 12 channels each for a combined bandwidth of 240 kHz

Last Answer : Supergroup

Description : TQM & ISO both focuses on A. Customer B. Employee C. Supplier D. All of the above

Last Answer : A. Customer

Description : Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above

Last Answer : C. Both (a) and (b)

Description : Under ……………marketing every customer is treated as unique. A. Word of mouth B. viral C. guerilla D. one-on-one

Last Answer : D. one-on-one

Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach

Last Answer : D. approach

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

Description : When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict

Last Answer : D. Horizontal conflict

Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels

Last Answer : D. direct marketing channels

Description : In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above

Last Answer : C. Customer