Description : The major sources of ideas for product development comes from A. internal sources B. external sources C. product lines extension D. both a and b
Last Answer : D. both a and b
Description : Product development comes from_________ source of idea. A.internal sources B.external sources C.product extension D.both a and b Answer: D Answer
Last Answer : D.both a and b
Description : Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and A. shareholder value. B. Shareholder theory. C. Agency theory. D. Stakeholder theory. E. Corporate governance theory
Last Answer : A. shareholder value.
Description : Stress is (a)External force (b)Internal resistive force (c)Axial force (d)Radial forcee
Last Answer : (b)Internal resistive force
Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above
Last Answer : B. Reference
Description : The management accounting can be stated an extension of (i) Cost Accounting (ii) Financial Accounting (iii) Responsibility Accounting A. Both (i) and (ii) B. Both (i) and (iii) C. Both (ii) and (iii) D. (i), (ii), (iii)
Last Answer : D. (i), (ii), (iii)
Description : Which of the following is NOT part of the external marketing environment? A. Political B. Legal C. Product D. Socio-cultural
Last Answer : C. Product
Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities
Last Answer : D. Social and cultural environment
Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix
Last Answer : A. width of product mix
Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length
Last Answer : A. Consistency
Description : When the nurse observes that the patient has extension and external rotation of the arms and wrists and extension, plantar flexion, and internal rotation of the feet, she records the patient's ... rotation of the arms and wrists and extension, internal rotation, and plantar flexion of the feet.
Last Answer : a) decerebrate. Decerebrate posturing is the result of lesions at the midbrain and is more ominous than decorticate posturing.
Description : The most simple and popular method of measuring economic development is to calculate the trend of Gross National Product (GNP) at: A. Current Prices B. Constant Prices C. Both of the above D. None of the above
Last Answer : B. Constant Prices
Description : Which statement is true? 1) The balance of payments depends on the principle of double-entry accounting. 2) Decrease in assets and increase in liabilities of net worth represent credits or sources of funds. 3) The balance of ... period of time. A. Only 1 B. Only 2 C. Only 3 D. 1, 2 and 3
Last Answer : D. 1, 2 and 3
Description : Which of the following are the basic sources of stress A. The Environment B. Social Stressors C. Physiological D. Thoughts E. All of the above
Last Answer : E. All of the above
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision
Last Answer : A. Target market selection
Description : The major components of marketing mix are A. Product B. Price C. Place D. All of the above
Last Answer : D. All of the above
Description : When Mercedes-Benz targets the world’s well-to-do, regardless of their country, they are most likely following a segmentation strategy called: A. external segmentation. B. international segmentation. C. enriched segmentation. D. intermarket segmentation.
Last Answer : D. intermarket segmentation.
Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation
Last Answer : C. Intermarket segmentation
Description : The process of collecting information about the external marketing environment is A. Environmental management B. Environmental scanning C. Marketing management D. Marketing research
Last Answer : B
Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these
Last Answer : scrambled merchandising
Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising
Last Answer : D)scrambled merchandising
Description : Which of these are safeguards for upholding high ethical standards? A. Having written orders to do something B. Companies’ internal codes, policies and education C. Corporate governance regulations D. b and c
Last Answer : D. b and c
Description : Which of these are safeguards for upholding high ethical standards? A. Having written orders to do something B. Companies’ internal codes, policies and education C. Corporate governance regulations D. B and C
Last Answer : D. B and C
Description : AOA is a A. Public document B. Managerial document C. Private document D. Internal document
Last Answer : D. Internal document
Description : When company purchases the business of another company ........ comes into existence. (A) Amalgamation (B) Absorption (C) External Reconstruction (D) Internal Reconstruction
Last Answer : (B) Absorption
Description : When company purchases the business of another company ........ comes into existence. (A)Amalgamation (B)Absorption (C)External Reconstruction (D)Internal Reconstruction
Last Answer : (B)Absorption
Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : A. advertising
Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : A. Advertising
Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling
Last Answer : D. personal selling
Description : Economic development is characterized by A. Structural change in the economy B. Change in the occupational structure C. Both a and b D. None of the above
Last Answer : C. Both a and b
Description : Dynamic capabilities refer to: a) the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments. b) the link between ... underlie a company's multiple production lines and critically underpin the firm's competitive advantage
Last Answer : the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments.
Description : The first of the major environmental protection act to be promulgated in India was: A. Water Act B. Air Act C. Environmental Act D. Noise Pollution Rule
Last Answer : A. Water Act
Description : Which one of the following is not a major characteristic feature of biodiversity hot spots? A. Large number of species B. Abundance of endemic species C. Mostly located in the tropics D. Mostly located in the polar regions
Last Answer : D. Mostly located in the polar regions
Description : Small nations (e.g., Tanzania) with more than one major trading partner tend to peg the value of their currencies to: A. Gold B. Silver C. A single currency D. A basket of currencies
Last Answer : D. A basket of currencies
Description : Capital formation in underdeveloped countries is a major bottleneck. The reason can be A. Small size of market with no incentive for investment B. Low level of income C. Demonstration effect D. All the above
Last Answer : D. All the abov
Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.
Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : Major strategies regarding promotion mix are A. pull and push strategy B. rational and moral selling strategy C. direct strategy D. indirect strategy
Last Answer : A. pull and push strategy
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet
Last Answer : D. the Internet
Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological
Last Answer : A. possession
Description : Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. ... and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.
Last Answer : D. Establishing a marketing information system
Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above
Last Answer : C. Geographic, demographic, psychographic, behavioral