Which of the following should be the first step in designing a marketing channel? A. Exploring international opportunities B. Evaluating intermediaries C. Identifying what consumers want from the channel D. Identifying channel objectives

Which of the following should be the first step in designing a marketing channel? A. Exploring international opportunities
B. Evaluating intermediaries
C. Identifying what consumers want from the channel
D. Identifying channel objectives
by

1 Answer

Answer :

C. Identifying what consumers want from the channel
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