Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length
Last Answer : A. Consistency
Description : When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous ... vertical marketing systems C. Administered vertical marketing systems D. None of the above
Last Answer : A. Corporate vertical marketing systems
Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth
Last Answer : C. product line length
Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix
Last Answer : A. width of product mix
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency
Last Answer : C. Depth
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height
Description : The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C) ... make if it were handling a competing product instead. D)the number of distribution channels involved.
Last Answer : C)what the intermediary could make if it were handling a competing product instead.
Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories
Last Answer : C)Tying agreement
Description : Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification
Last Answer : D)dual distribution
Description : Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as . A. Corporate vertical marketing ... B. Contractual vertical marketing systems C. Administered vertical D. None of the above
Last Answer : B. Contractual vertical marketing systems
Description : Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? A. direct marketing channel B. indirect marketing channel C. horizontal channel D. synthetic channel
Last Answer : B. indirect marketing channel
Description : Avon, Amway, and Tupperware use which of the following forms of channel distribution? A. direct marketing channel B. indirect marketing channel C. forward channel D. fashion channel
Last Answer : A. direct marketing channel
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : Transporting and storing goods is part of which of the following marketing channel functions? A. negotiation B. physical distribution C. contact D. matching
Last Answer : B. physical distribution
Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological
Last Answer : A. possession
Description : Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product
Last Answer : C. respond to changes in activity levels within the company
Description : Tying agreements occur when a A)producer distributes the same product through two or more different channel structures. B)manufacturer forbids an intermediary to carry products of competing manufacturers. C ... well. D)producer refuses to deal to channel members that seem unethical or illegitimate.
Last Answer : C)supplier furnishes a product to a channel member stipulating that the channel member must purchase other products as well.
Description : Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel A)intermediary. B)leader. C)allocator. D)terminator. E)price leader.
Last Answer : B)leader.
Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.
Last Answer : A)retailer.
Description : The ratio of width to depth for the most economical rectangular section in open channel flow is (A) 0.5 (B) 1 (C) 1.5 (D) 2
Last Answer : (D) 2
Description : If 'x' is the depth of flow in an open channel of large width, then the hydraulic radius is equal to (A) x (B) x/2 (C) x/3 (D) 2x/3
Last Answer : (A) x
Description : The critical depth in a channel can be produced (A) By raising the bottom of the channel (B) By lowering the bottom of the channel (C) By decreasing the width of the channel (D) Both (a) and (c) of above
Last Answer : Answer: Option D
Description : The discharge through a channel of trapezoidal section is maximum when (A) Width of channel at the top is equal to twice the width at the bottom (B) Depth of channel is equal to the width at the bottom ... equal to half the width at the top (D) The sloping side is equal to the width at the bottom
Last Answer : Answer: Option C
Description : Assertion A: Depth and width required at the entrance to a harbour are more than those required in the channel. Reason R: The entrance to a harbour is usually more exposed to waves as compared to the harbour itself. ... explanation of A (C) A is true but R is false (D) A is false but R is true
Last Answer : (A) Both A and R is true and R is the correct explanation of A
Description : For hydraulically efficient rectangular channel of bed width 4.0 m, the depth of flow is (a) 4 m (b) 0.5 m (c) 1 m (d) 2 m
Last Answer : (d) 2 m
Description : Consider the following statements and identify the right ones. i. Higher level of capital-output ratio indicates efficient use of capital. ii. It reflects the productivity of capital in the economy A. I only B. ii only C. both D. none
Last Answer : B. ii only
Description : Balance sheet indicates the financial status of the business ____. A. For a day B. For a month C. For a year D. At given period
Last Answer : D. At given period
Description : ____________ is when the criminal disseminates the information to defame you and take revenge on you, or cause loss. A. Cyber attack B. Cyber defamation C. Spoofing’ D. Phisking
Last Answer : B. Cyber defamation
Description : Carroll's model of social responsibility includes the social responsibilities categories _____________, ____________, and _____________ plus those at the discretion of the firm. ... ; economic responsibilities D. occupational safety; legal responsibilities; economic responsibilities v
Last Answer : B
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : A housewife requests a new treadmill for her birthday. With respect to consumer decision roles, which role is the housewife currently playing? A. Initiator B. Influencer C. Decider D. Buyer E. Gatekeeper
Last Answer : A. Initiator
Description : Which of the following is false with respect to minor entering a contract? A. An agreement with or by a minor is void ab initio B. A minor can be a beneficiary of a contract C. The ... be enforced at the option of the third party D. A minor cannot ratify a contract on attaining majority
Last Answer : C. The contracts involving a minor as a beneficiary may be enforced at the option of the third party
Description : In contract of guarantee, the person in respect of whose default the guarantee is given, is known as: A. Creditor B. Surety C. Principal debtor D. Debtor
Last Answer : C. Principal debtor
Description : During a merger and acquisition transaction, the ability to find and use good comparable data for a valuation is relatively ____________. a) easy because each successful company within an industry ... depth, product diversity and access to lines of credit seldom match the company being valued
Last Answer : d) difficult because size differential, management depth, product diversity and access to lines of credit seldom match the company being valued
Description : If depth of a beam is doubled then changes in its section modulus a. Will remain same b. Will decrease c. Will be doubled d. Will increase by 4 times
Last Answer : d. Will increase by 4 times
Description : Under High and Low Point method, the output at two different levels is compared with the amount of __________ incurred at these two points. A. Total fixed costs B. Total costs C. Total fixed costs D. None of the above
Last Answer : B. Total costs
Description : ________ is stated as a budget which is made to change as per the levels of activity attained. A. Fixed budget B. Flexible budget C. Both a and b D. None of the above
Last Answer : B. Flexible budget
Description : Which of the following reasons accounts for utilitarianism's dominance among policy makers and administrators? A. It seems obvious that policy questions should be judged by results and consequences. B. Policy experts ... collective or aggregate good. E. All of the above. F. None of the above.
Last Answer : E. All of the above.
Description : Which one of the following is not recommended as a method for a company to protect itself against sexual harassment charges? A. Develop a zero-tolerance policy on harassment and communicate it to ... and sure punishment to harassers. D. Train managers at all levels on sexual harassment issues.
Last Answer : B. Retaliate swiftly against employees who bring forth charges of harassment.
Last Answer : E. All of the above
Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy
Last Answer : C. Customer value-hierarchy
Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products
Last Answer : A. products in their decline stage
Description : Which of the following should be the first step in designing a marketing channel? A. Exploring international opportunities B. Evaluating intermediaries C. Identifying what consumers want from the channel D. Identifying channel objectives
Last Answer : C. Identifying what consumers want from the channel
Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels
Last Answer : D. direct marketing channels
Description : Marketing channel that involves no intermediaries to make their products available to final buyers is classified as A. direct channel B. indirect channel C. flexible channel D. static channel
Last Answer : A. direct channel
Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database
Last Answer : A. Value chain
Description : The length and width of a swimming pool are 50 metres and 15 metres respectively. If the depth of the swimming pool at one end is 10 -Maths 9th
Last Answer : 11250 m3 If we take the vertical crossection of the face of the swimming pool, then it is a trapezium ABCD, with parallel sides AD and BC respectively of lengths 10 m and 20 m and distance between parallel sides as 50 m ... 50]×15[12(10+20)×50]×15 m3 = (15 x 50 x 15) m3 = 11250 m3.
Description : The dimensions of a rectangular settling tank are: length 24 m, width 6 m and depth 3 m. If 2 hour detention period for tanks is recommended, the rate of flow of sewage per hour, is A. 204 cu.m B. 208 cu.m C. 212 cu.m D. 216 cu.m
Last Answer : ANS: D