Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency
Last Answer : C. Depth
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height
Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix
Last Answer : A. width of product mix
Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth
Last Answer : C. product line length
Description : What measure of the product mix involves the number of product lines a company offers? A)Quality B)Consistency C)Depth D)Width E)Size
Last Answer : D)Width
Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width
Last Answer : C)product mix depth
Description : With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. A. width B. depth C. length D. similarity
Last Answer : C. length
Description : Beatrice Company markets such diverse products as Rosarita Mexican foods and Samsonite luggage. These various offerings exhibit Beatrice's product mix A)width. B)depth. C)length. D)volume. E)dimension.
Last Answer : A)width
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these
Last Answer : all products offered by a firm
Description : A product mix is best described as: A)all products offered by a firm B)product, distribution, promotion, and price C)all products of a particular type D)a group of closely related products
Last Answer : A)all products offered by a firm
Description : Hershey Foods Corp. offers a line of candy that includes Kit Kat, Mr. Goodbar, Krackel, Hershey's Kisses, New Trail, Reese's Peanut Butter Cups, Rolo, Twizzlers, and Nibs.This example best illustrates Hershey's product mix A)width. B)depth. C)length. D)volume.
Last Answer : B)depth.
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions
Last Answer : C. Advertising
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix
Last Answer : line
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.
Last Answer : D)line.
Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products
Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products
Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above
Last Answer : D. Product features and quality
Description : Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A. Pricing B. Distribution C. Product development D. Promotion
Last Answer : D. Promotion
Description : New entrants to an industry are more likely when (i.e., entry barriers are low when…) A. It is difficult to gain access to distribution channels. B. Economies of scale in the industry are high. C. Product differentiation in the industry is low. D. Capital requirements in the industry are high.
Last Answer : Product differentiation in the industry is low.
Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.
Last Answer : D. Test marketing
Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.
Last Answer : B)features in each brand
Description : ______ provides an estimate of the capital amount that may be required for buying fixed assets needed for meeting production requirements. A. Production budget B. Cash budget C. Capital expenditure budget D. None of the above
Last Answer : B. Cash budget
Description : ________ is the first step of budgetary system and all other budgets depends on it. A. Cost budget B. Sales budget C. Production budget D. None of the above
Last Answer : B. Sales budget
Description : A queen closer is a (A) Brick laid with its length parallel to the face or direction of wall (B) Brick laid with its breadth parallel to the face or direction of wall (C) Brick having the same ... bricks but half the breadth (D) Brick with half the width at one end and full width at the other
Last Answer : Answer: Option C
Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.
Last Answer : C)different products offered in each product line.
Description : Which of the following explains the term economic development? A. Improvement in the technology involved B. Improvement in production C. Improvement in distribution system D. All the above
Last Answer : D. All the above
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : The major components of marketing mix are A. Product B. Price C. Place D. All of the above
Last Answer : D. All of the above
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : A. Product
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution
Last Answer : D. exclusive distribution
Description : The term standard cost refers to the: A. average unit cost of product produced in the previous period B. budgeted unit cost of product produced in a particular period C. average unit cost of product produced by other companies D. average unit cost of product produced in the current period
Last Answer : B. budgeted unit cost of product produced in a particular period
Description : The right to ________ is the right to be protected against products, production processes and service hazardous to life A. Redress B. Choose C. Be informed D. Safety
Last Answer : D. Safety
Description : The length and width of a swimming pool are 50 metres and 15 metres respectively. If the depth of the swimming pool at one end is 10 -Maths 9th
Last Answer : 11250 m3 If we take the vertical crossection of the face of the swimming pool, then it is a trapezium ABCD, with parallel sides AD and BC respectively of lengths 10 m and 20 m and distance between parallel sides as 50 m ... 50]×15[12(10+20)×50]×15 m3 = (15 x 50 x 15) m3 = 11250 m3.
Description : A cantilever of length 2 cm and depth 10 cm tapers in plan from a width 24 cm to zero at its free end. If the modulus of elasticity of the material is 0.2 × 106 N/mm2 , the deflection of the free end, is (A) 2 mm (B) 3 mm (C) 4 mm (D) 5 mm
Last Answer : (D) 5 mm
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently
Last Answer : A. Consumer price knowledge is poor
Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution
Last Answer : C)promotion
Description : The demand for a product is ________ when price cut causes revenue to increase. A. Income elastic B. Price elastic C. Cross elastic D. None of the above
Last Answer : B. Price elastic
Description : A specialty product is ________ intensively distributed than a shopping product A. More B. Less C. Somewhat more D. Substantially more
Last Answer : B. Less
Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy
Last Answer : C. Customer value-hierarchy