The marketing audit does all the following except A)establish marketing objectives. B)describe current activities. C)gather information. D)explore opportunities. E)provide an overall database.

The marketing audit does all the following except
A)establish marketing objectives.
B)describe current activities.
C)gather information.
D)explore opportunities.
E)provide an overall database.
by

1 Answer

Answer :

A)establish marketing objectives.
by

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Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

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