Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision

Which of the following is not one of the major “product” variable decisions to be made  by a retailer?
A. Target market selection  
B. Product assortment decision
C. Merchandising  
D. Store atmosphere decision
by

1 Answer

Answer :

A. Target market selection
by

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