Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. 1. shopping 2. convenience 3. industrial 4. specialty 5. unsought
Last Answer : convenience
Description : Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as ___________ products. A)shopping B)convenience C)industrial D)specialty E)unsought
Last Answer : B)convenience
Description : Duracell batteries are sold in multipacks to make it more convenient for the consumer who usually needs more than one battery at a time. Duracell batteries would be classified as which type of product? A)Convenience B)Shopping C)Specialty D)Unsought E)Industrial service
Last Answer : A)Convenience
Description : A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping
Last Answer : B)unsought
Description : Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought
Last Answer : B)shopping
Description : Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use. A. Customer value hierarchy B. Expected C. Augmented D. Durability
Last Answer : D. Durability
Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy
Last Answer : C. Customer value-hierarchy
Description : Product planners need to think about product products and s s and services on three levels. Each level adds more customer value. adds more customer value. The most basic level is The most basic ... buying? a. actual product b. augmented product augmented product c. core benefit d. co-branding
Last Answer : c. core benefit
Description : While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution
Last Answer : C. Cost
Description : A specialty product 1. requires minimal effort to purchase 2. is purchased frequently 3. requires purchase planning, and the buyer will not accept substitutes 4. is generally less expensive ... items in the same product class 5. prompts the purchaser to make comparisons among alternatives
Last Answer : requires purchase planning, and the buyer will not accept substitutes
Description : A specialty product A)requires minimal effort to purchase. B)is purchased frequently. C)requires purchase planning, and the buyer will not accept substitutes. D)is generally less expensive than ... items in the same product class. E)prompts the purchaser to make comparisons among alternatives.
Last Answer : C)requires purchase planning, and the buyer will not accept substitutes.
Description : Ski yoghurt represents which type of product for most consumers? A)convenience B)shopping C)speciality D)unsought
Last Answer : A)convenience
Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods
Last Answer : convenience goods
Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these
Last Answer : consumer convenience products
Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods
Last Answer : B)Convenience goods
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : Gap stores sell primarily what type of products? A)Convenience B)Shopping C)Consumable D)Nondurable E)Specialty
Last Answer : B)Shopping
Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.
Last Answer : C)different products offered in each product line.
Description : Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas ... _____. a. product quality b. memorable memorable c. unsought product d. internal marketing
Last Answer : b. memorable memorable
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet
Last Answer : D. the Internet
Description : A specialty product is ________ intensively distributed than a shopping product A. More B. Less C. Somewhat more D. Substantially more
Last Answer : B. Less
Description : Using manufacturer’s representatives or sales branches is usually a characteristic of which of the following channel forms? A. business marketing channels B. customer marketing channels C. service marketing channels D. direct marketing channels
Last Answer : D. direct marketing channels
Description : In a recent research study initiated by Tel-E-Fone Telecommunications, survey calls were made to a randomly selected group in which every member has an equal chance of selection. This type of sample selection ... sample B. Convenience sample C. Judgment sample D. Quota sample E. Area sample
Last Answer : A. Probability sample
Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network
Last Answer : D. value delivery network
Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value
Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
Description : Which of the following statements about the sales force in the 21st century is true? A. Sales managers will use a hands-off approach and let the professional salesperson be his or her own boss B ... touch E. All of the above statements about the sales force in the 21st century are true.
Last Answer : C. Sales management must be smart and nimble and provide technology-centered solutions to support the sales effort
Description : Comparison of financial statements highlights the trend of the _________ of the business. A. Financial position B. Performance C. Profitability D. All of the above
Last Answer : D. All of the above
Description : The objectives of Cash Flow Statement are (i) Analysis of cash position (ii) Short-term cash planning (iii) Evaluation of liquidity (iv) Comparison of operating Performance A. Both (i) and (ii) B. Both (i) and (iii) C. Both (ii) and (iv) D. (i), (ii), (iii), (iv)
Last Answer : D. (i), (ii), (iii), (iv)
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing
Last Answer : C. Interactive Marketing
Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: * Direct Marketing Electronic marketing Interactive Marketing Indirect Marketing
Last Answer : Interactive Marketing
Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above
Last Answer : augmented
Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented
Last Answer : C)augmented
Description : can also be marketed. In one sense, all marketing is the marketing of this. It can be specific such as Crest toothpastes “create smiles every day.” a. Co-branding b. Internal marketing Internal marketing c. Ideas d. Unsought products
Last Answer : c. Ideas
Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently
Last Answer : A. Consumer price knowledge is poor
Description : For convenience, chocolate is frequently shipped in as a ____ when intended for use by other food manufacturers. a. solid c. liquid b. gas d. frozen
Last Answer : c. liquid
Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.
Last Answer : B)exporting.
Description : A product's packaging is considered to be part of the A)core product B)augmented product C)actual product
Last Answer : C)actual product
Description : TQM & ISO both focuses on A. Customer B. Employee C. Supplier D. All of the above
Last Answer : A. Customer
Description : Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above
Last Answer : C. Both (a) and (b)
Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure
Last Answer : D. product sales force structure
Description : Under ……………marketing every customer is treated as unique. A. Word of mouth B. viral C. guerilla D. one-on-one
Last Answer : D. one-on-one
Description : The step-in personal selling process which consists of first meeting between customer and sales person is called A. qualifying B. prospecting C. follow up D. approach
Last Answer : D. approach
Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.
Last Answer : A. Personal selling.
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : When a car dealer complains to the manufacturer that another dealer of the same make of cars is selling outside their assigned territories, it is a type of A. Parallel conflict B. Customer-service conflict C. Vertical conflict D. Horizontal conflict
Last Answer : D. Horizontal conflict
Description : Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product
Last Answer : C. Customer satisfaction
Description : In marketing, ______ is the focal point. A. Profit B. Sales C. Customer D. All of the above
Last Answer : C. Customer
Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above
Last Answer : D. Product features and quality