Description : Which one of the following is a key to build lasting relationships with consumers? A Price of the product B. Need recognition C. Customer satisfaction D. Quality of product
Last Answer : C. Customer satisfaction
Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.
Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.
Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets
Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : An individual moves into the adoption stage of the adoption process at the point when he or she A)is self-motivated to get information about the product. B)begins using that specific product when ... whether the product will satisfy his or her needs. D)experiences the product for the first time.
Last Answer : B)begins using that specific product when the need for that general type of product arises.
Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to
Last Answer : E. Are less price sensitive to
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation
Last Answer : C. Intermarket segmentation
Description : The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties
Last Answer : A. point of purchase promotion
Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.
Last Answer : B. benefit segmentation.
Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment
Last Answer : A. Socio-cultural environment
Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.
Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.
Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these
Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers
Description : he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a ... D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers
Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers
Description : Which of the following stages is not included in AIDAS theory? A. Gaining interest B. Evaluation C. Securing attention D. Inducing action E. Building satisfaction.
Last Answer : B. Evaluation
Description : _______________ are mathematical problems defined as a set of objects whose state must satisfy a number of constraints or limitations. a) Constraints Satisfaction Problems b) Uninformed Search Problems c) Local Search Problems d) All of the mentioned
Last Answer : a) Constraints Satisfaction Problems
Description : A situation whereby market is expanded by developing new products to satisfy new consumer needs is called _____________________ 1. Market development 2. Diversification 3. Both 1 and 2 4. Neither 1 nor 2 5. None of these
Last Answer : Diversification
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating
Last Answer : C)derived
Description : The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.
Last Answer : C)achieve the organisation's goals.
Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.
Last Answer : A)We have organised our business to make certain that we satisfy customer needs.
Description : An operations manager is not likely to be involved in….. (a) the design of products and services to satisfy customers' wants and needs (b) the quality of products and services to satisfy customers' wants and needs (c) the identification of customers' wants and needs ; (d) forecasting sales
Last Answer : (c) the identification of customers' wants and needs ;
Description : ______ provides an estimate of the capital amount that may be required for buying fixed assets needed for meeting production requirements. A. Production budget B. Cash budget C. Capital expenditure budget D. None of the above
Last Answer : B. Cash budget
Description : Each component of the software product is separately estimated and the results aggregated to produce an estimate for the overall job. (A) Algorithmic model (B) Expert judgment (C) Bottom-up (D) Top down
Last Answer : (C) Bottom-up
Description : Each component of the product is separately estimated and the results aggregated to produce an estimate for the overall job. (A)Algorithmic model (B)Expert judgment (C)Bottom-up (D)Top down
Last Answer : (C)Bottom-up
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : Which of the following falls under Profitability ratios? (i) General Profitability ratios (ii) Overall Profitability ratios (iii) Comprehensive Profitability ratios A. (i) and (ii) B. (i) and (iii) C. (ii) and (iii) D. None of the above
Last Answer : A. (i) and (ii)
Description : Which statements are legitimate challenges to utilitarian ethical theory? A. The end may justify the means. B. There is no consensus among utilitarians on how to measure and determine the overall good. C. It ... more relativistic accounts of the good. E. All of the above. F. None of the above.
Last Answer : E. All of the above.
Description : Identify the statement that is consistent with utilitarian ethical theory: A. Adhering to a set of principles may well forbid an act that would otherwise provide overall net good consequences. B. No act is ever ... lying are wrong of their very nature, the kind of acts they are. No amount of n
Last Answer : B. No act is ever morally right or wrong in all cases, in every situation. It will all depend on the act's consequences.
Description : Identify the statement that is consistent with utilitarian ethical theory: A. Adhering to a set of principles may well forbid an act that would otherwise provide overall net good consequences. B. No ... amount of net good consequences could ever justify them. D. The end never justifies the means.
Description : The consumers have an implied_____________ with the corporations A. Quasi Contract B. Social Contract C. Legal Contract D. None of the above
Last Answer : B. Social Contract
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion
Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users
Last Answer : C. Wholesalers and retailers
Description : Which of the following should be the first step in designing a marketing channel? A. Exploring international opportunities B. Evaluating intermediaries C. Identifying what consumers want from the channel D. Identifying channel objectives
Last Answer : C. Identifying what consumers want from the channel
Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological
Last Answer : A. possession
Description : Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as A. marketing logistics network B. supply chain management C. delivery network D. physical distribution network
Last Answer : B. supply chain management
Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above
Last Answer : B. Reference
Description : Which type of product might require a more direct marketing channel to avoid delays and too much handling? A. products in their decline stage B. products in their maturity stage C. perishable products D. high-priced products
Last Answer : A. products in their decline stage
Description : In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as A. product line consistency B. product line width C. product line length D. product line depth
Last Answer : C. product line length
Description : An enterprise needs highly controlled storage and access to their databases as well as managing the infrastructure for web front ends and other applications. They have a large existing IT infrastructure and they ... to reduce cost? A. public cloud B. hybrid cloud C. private cloud D. internal cloud
Last Answer : hybrid cloud
Description : The concept of sustainable development encourages A. Form of growth that meets current basic needs B. Preservation of the resources for the need of future generation C. A change in all respects of ... to meet current needs, preservation for the needs of future and change in all respects of life
Last Answer : D. Growth to meet current needs, preservation for the needs of future and change in all respects of life
Description : If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is: A)More watts B)More speed C)Higher heat settings D)Attractive hair E)More hair
Last Answer : D)Attractive hair
Description : For a continuous slab of 3 m × 3.5 m size, the minimum overall depth of slab to satisfy vertical deflection limits is (A) 50 mm (B) 75 mm (C) 100 mm (D) 120 mm
Last Answer : (B) 75 mm
Description : For a continuous slab of 3 m x 35 m size, the minimum overall depth of slab to satisfy vertical deflection limits is (a) 120 mm (b) 100 mm (c) 75 mm (d) 50 mm
Last Answer : (a) 120 mm
Description : Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for ... occur because the buyer questions whether the decision to purchase the product was right.
Last Answer : D)doubts that occur because the buyer questions whether the decision to purchase the product was right.