Which one of the following is a key to build lasting relationships with consumers? A Price of the product
B. Need recognition
C. Customer satisfaction
D. Quality of product

1 Answer

Answer :

C. Customer satisfaction

Related questions

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Description : The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: A. Product Cost B. Product Value C Product need D Product Satisfaction

Last Answer : B. Product Value

Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing

Last Answer : D. direct marketing

Description : The customer will judge the offering by three basic elements: ________, services mix and quality, and price. A. Performance B. Salespeople C. Price D. Product features and quality E. None of the above

Last Answer : D. Product features and quality

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

Description : It is less expensive for a firm to keep an existing customer than to find a new one. This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... product. 1. core 2. actual 3. augmented 4. all the above 5. none of the above

Last Answer : augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

Description : If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is: A)More watts B)More speed C)Higher heat settings D)Attractive hair E)More hair

Last Answer : D)Attractive hair

Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Last Answer : the product is modifiable

Description : In product modification, the FIRST issue to consider is whether: A)the cost of the modification is too high B)the product is modifiable C)the quality is modifiable D)the modification will provide the customer greater satisfaction

Last Answer : B)the product is modifiable

Description : Consumers ________ low-cost products or items they buy infrequently. A. Prefer the lowest total cost of ownership of B. Remember prices of C. Are ambivalent to prices of D. Are more price sensitive to E. Are less price sensitive to

Last Answer : E. Are less price sensitive to

Description : The definition of ________ prices is: In considering an observed price, consumers often compare it to an internal memory reference price or an external frame of reference (such as a posted regular retail price ) ... B. Reference C. Promotional D. Everyday low price E. None of the above

Last Answer : B. Reference

Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

Description : Which of the following stages is not included in AIDAS theory? A. Gaining interest B. Evaluation C. Securing attention D. Inducing action E. Building satisfaction.

Last Answer : B. Evaluation

Description : Total Quality Management (TQM) focuses on A. Employee B. Customer C. Both (a) and (b) D. None of the above

Last Answer : C. Both (a) and (b)

Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.

Description : What is the most critical aspect in developing a project plan that meets project  specifications within the timeframe and at the lowest costs? Select one: a. Assessing risk management b ... business partners e. Developing a project execution plan that matches the complexity level of the project

Last Answer : e. Developing a project execution plan that matches the complexity level of the project

Description : What are the three levels of quality in the Kano model of customer satisfaction?

Last Answer : (i) Basic quality, (ii) Performance quality, and (iii) Excitement quality. The products corresponding to these three quality levels were termed as „Dissatisfiers‟, „Satisfiers‟ and „Delighters/Exciters‟ respectively in the Kano model.

Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Description : Market requirements describe the A)customer needs or desired benefits. B)size of the market necessary to justify expenditures. C)events and relationships in a company's outside environment. ... and the particular competencies of competing firms. E)distinctive competencies that a firm has developed.

Last Answer : A)customer needs or desired benefits.

Description : ales force structure in which a sales representative works to sell specific items of product line is classified as A. indirect sales force structure B. territorial sales force structure C. customer sales force structure D. product sales force structure

Last Answer : D. product sales force structure

Description : While considering the place for a product which of the following is important for customer. A. Communication B. Convenience C. Cost D. Solution

Last Answer : C. Cost

Description : The five product levels constitute a ________. At each level more customer value is added. A. Customer-augmented product B. Customer consumption system C. Customer value-hierarchy D. Customer-perceived value E. Customer hierarchy

Last Answer : C. Customer value-hierarchy

Description : If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Last Answer : shows the satisfaction of the customer

Description : If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Last Answer :  shows the satisfaction of the customer

Description : Small nations (e.g., the Ivory Coast) whose trade and financial relationships are mainly with a single partner tend to utilize: A. Pegged exchange rates B. Freely floating exchange rates C. Managed floating exchange rates D. Crawling pegged exchange rates

Last Answer : a single partner tend to utilize:

Description : Management accounting is related with (i) The problem of choice making (ii) Recording of transactions (iii) Cause and effect relationships A. (i) and (ii) B. (ii) and (iii) C. (i) and (iii) D. All are false

Last Answer : C. (i) and (iii)

Description : An independent director is one who: A. Did not attend a school supported by the company. B. Does not have outside relationships with other directors. C. Does not have any other relationships with the company other than his or her D. directorship. E. All of the above

Last Answer : C. Does not have any other relationships with the company other than his or her

Description : An independent director is one who: A. Did not attend a school supported by the company. B. Does not have outside relationships with other directors. C. Does not have any other relationships with the company other than his or her directorship. D. All of the above.

Last Answer : C. Does not have any other relationships with the company other than his or her directorship.

Description : Which one of the following satisfactions helps our children from infancy onwards to adolescence, equipped them with a sense of achievement, recognition and independence (a) Affectionate, warm, security ... ) They gain satisfaction and love through close physical contact (d) None of the above

Last Answer : (a) Affectionate, warm, security giving satisfactions

Description : Which one of the following satisfactions helps our children from infancy onwards to adolescence, equipped them with a sense of achievement, recognition and independence? Options: A) Affectionate, warm, ... . C) They gain satisfaction and love through close physical contact D) None of these

Last Answer : A) Affectionate, warm, security giving satisfaction. 

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

Description : The consumers have an implied_____________ with the corporations A. Quasi Contract B. Social Contract C. Legal Contract D. None of the above

Last Answer : B. Social Contract

Description : The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties

Last Answer : A. point of purchase promotion

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Last Answer : C. Wholesalers and retailers

Description : Which of the following should be the first step in designing a marketing channel? A. Exploring international opportunities B. Evaluating intermediaries C. Identifying what consumers want from the channel D. Identifying channel objectives

Last Answer : C. Identifying what consumers want from the channel

Description : A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. A. possession B. profit C. image D. psychological

Last Answer : A. possession

Description : Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as A. marketing logistics network B. supply chain management C. delivery network D. physical distribution network

Last Answer : B. supply chain management

Description : ____________________ is forming segments of consumers who have similar needs and buying behavior even though they are located in different countries. A. External segmentation B. International segmentation C. Intermarket segmentation D. Enriched segmentation

Last Answer : C. Intermarket segmentation

Description : When companies market products on the basis of what the product's attributes will do for a given segment of consumers, they are using a powerful form of behavioral segmentation known as: A. ... segmentation. B. benefit segmentation. C. user status segmentation. D. usage rate segmentation.

Last Answer : B. benefit segmentation.

Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Last Answer : A. Socio-cultural environment

Description : The consumer movement is 1. against foreign imports that are much cheaper than products produced in the home market 2. a movemnt that is trying to improve consumer satisfaction 3. a ... individuals, groups and organizations attempting to protect the rights of consumers 5. none of these

Last Answer : a diverse group of individuals, groups and organizations attempting to protect the rights of consumers

Description : he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a ... D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

Description : Quality also can be looked at in terms of user satisfaction which includes a) A compliant product b) Good quality output c) Delivery within budget and schedule d) All of the mentioned

Last Answer : Ans : d