When this idea was mooted, industry experts felt that the name chosen for this venture would alienate prospective customers. John Kilcullen of IDG, whose idea this was, disagreed. He felt that the term was not a judgment so much as a term of endearment, that buyers would recognise this. The distinctive yellow-and black colour scheme made their releases easy to pick out. What are we talking about

When this idea was mooted, industry experts felt that the name chosen for
this venture would alienate prospective customers. John Kilcullen of IDG,
whose idea this was, disagreed. He felt that the term was not a judgment so
much as a term of endearment, that buyers would recognise this. The
distinctive yellow-and black colour scheme made their releases easy to pick
out. What are we talking about
by

1 Answer

Answer :

Suntory.
by

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