An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product. d. a and b. e. a and c.

An accessibility of 60% means that ________.
a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery.
b. of the customers who cannot easily locate the product, half will seek it out. c. 40% of customers will not buy the product.
d. a and b.
e. a and c.
by

1 Answer

Answer :

d. a and b.
by

Related questions

A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from 100 to 80? a. Because accessibility for a product is dependent on how well competitors’ products perform. b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.

f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can’t find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% accessibility will not sell at all because consumers do not know of it. d. the product with 0% accessibility will only sell after all other products have sold in that segment. e. the product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Description : f there are two identical products, one that has 100% accessibility and one that has 0% accessibility, a. the one with 0% accessibility will not sell at all because consumers can't find ... product with 100% accessibility will outsell the other 3 to 1 providing all other attributes are identical.

Last Answer : b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical.

When working with Outside Sales, each salesperson costs a. $35,000. b. $100,000. c. $50,000. d. $125,000. e. $110,000 plus a commission of 1%.

Description : When working with Outside Sales, each salesperson costs a. $35,000. b. $100,000. c. $50,000. d. $125,000. e. $110,000 plus a commission of 1%.

Last Answer : d. $125,000.

When working with inside sales, each inside salesperson costs a. $35,000. b. $100,000. c. $50,000. d. $125,000. e. $110,000 plus a commission of 1%.

Description : When working with inside sales, each inside salesperson costs a. $35,000. b. $100,000. c. $50,000. d. $125,000. e. $110,000 plus a commission of 1%.

Last Answer : c. $50,000.

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Description : If your company has a sales budget of $3 million and drops it to zero, a. accessibility drops by $1 million every year. b. awareness drops to zero. c. accessibility drops to 0% in three years. d. sales will drop to zero. e. all of the above.

Last Answer : c. accessibility drops to 0% in three years.

If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Description : If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Last Answer : c. 3

How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

Description : How is the strength of the sales channel measured? a. Accessibility on a scale of 0 to 50 b. Accessibility on a scale of 0 to 100% c. Accessibility on a scale of 1 to 50 d. Accessibility on a scale of 1 to 100% e. Accessibility on a scale of 1 to 25

Last Answer : b. Accessibility on a scale of 0 to 100%

Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Description : Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Last Answer : b. False

What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

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Last Answer : c. Expected time a product lasts

High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Description : High end customers prefer a product age of 0, at what age exceeds the fine cut for the product a. 5 years. b. 3 years. c. 2 years. d. 2.5 years. e. 4 years.

Last Answer : c. 2 years.

Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

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Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.

Description : Which of the following is true about the Accounts Receivable Lag and its implications on demand? a. If you offer no credit, demand falls to about 60% of normal. b. At 30 days, demand is 90%. c. At 45 days, demand is 95%. d. At 60 days, demand is 98.5%. e. At 90 days, demand is 100%.

Last Answer : d. At 60 days, demand is 98.5%.

What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product’s introduction? a. You cannot manufacture your new product. b. If the product is moved close to existing products on the R&D spreadsheet, a few but insufficient number of the new product would be produced. c. The product would automatically cease to exist. d. The new product would stock out and there would be a loss in sales revenue. e. None of the above.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.

A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut distinction. c. maximize the effectiveness of R&D, to achieve higher demand you must have a substantially better offer, it does not matter how good your product is if you stock out. d. all of the above.

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Last Answer : d. all of the above.

.Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

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The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

Description : The reliability component cost of a product with a 17,000 hour MTBF rating is: a. $5.10. b. $17.00. c. $51.00. d. $170. e. cost cannot be determined with information given.

Last Answer : a. $5.10.

What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Description : What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Last Answer : b. Price

Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the newest technology at the cheapest price. c. High end customers want high performance and small size. d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

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Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Description : Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Last Answer : e. All of the Above.

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

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Last Answer : c. Group of customers with similar purchasing concerns

Which of the following is not a primary concern for your Finance Department? a. Acquiring capital b. Setting credit policies for customers and suppliers c. Employee turnover d. Establishing a dividend policy e. Capital structure of the firm

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Last Answer : c. Employee turnover

Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.

Description : Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.

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Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

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Last Answer : a. Price, Age, Positioning, Reliability

The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable products. c. Customers want smaller and faster products. d. Customers want newer and faster products. e. None of the above.

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What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. c. Products become smaller and smaller. d. Customers show less and less brand loyalty. e. All of the above.

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Last Answer : c. Products become smaller and smaller

The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Description : The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Last Answer : d. a, b, and c.

The tensile strength of concrete is about ________ of its compressive strength [ A ] 10% to 15% [ B ] 30% to 40% [ C ] 50% [ D ] 60% to 75%

Description : The tensile strength of concrete is about ________ of its compressive strength [ A ] 10% to 15% [ B ] 30% to 40% [ C ] 50% [ D ] 60% to 75%

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On an IQ test consisting of 250 questions, Jasvinder answered 40% of the first 125 questions correctly. What per cent of the other 125 questions does he need to answer correctly for his grade on the entire exam to be 60%? (a) 75% (b) 80% (c) 60% (d) Cannot be determined (e) None of these

Description : On an IQ test consisting of 250 questions, Jasvinder answered 40% of the first 125 questions correctly. What per cent of the other 125 questions does he need to answer correctly for his grade on the entire exam to be 60%? (a) 75% (b) 80% (c) 60% (d) Cannot be determined (e) None of these

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If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness as I could. b. Spend the same amount of money spent the previous year to reach the same percentage of awareness this year. c. I would only need to create 33% new awareness to maintain 100% this year. d. I need to spend at least half of the money spent the previous year to reach 75% of the population. e. None of these.

Description : If the previous year you reached 100% customer awareness in your company, this year what will you need to do to maintain this level? a. There is nothing to do. I have already reached as much awareness ... half of the money spent the previous year to reach 75% of the population. e. None of these.

Last Answer : c. I would only need to create 33% new awareness to maintain 100% this year

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Last Answer : c. percentage of Customers who knew about the product.

The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Description : The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Last Answer : b. 2.5

A 6 month project in R&D costs____________; while a 12 month project in R&D costs ________. a. 1,000,000; 1,500,000 b. 650,000; 850,000 c. 500,000; 1,000,000 d. 750,000; 1,000,000 e. 1,000,000; 750,000

Description : A 6 month project in R&D costs____________; while a 12 month project in R&D costs ________. a. 1,000,000; 1,500,000 b. 650,000; 850,000 c. 500,000; 1,000,000 d. 750,000; 1,000,000 e. 1,000,000; 750,000

Last Answer : c. 500,000; 1,000,000

Two points that should be considered in your strategy are a. the overall market is growing and prices are going down. b. the overall market is shrinking and prices are going down. c. the overall market is growing and it is easy to confuse unit market size with dollar market size. d. the overall market is growing and prices are going up and down. e. none of the above.

Description : Two points that should be considered in your strategy are a. the overall market is growing and prices are going down. b. the overall market is shrinking and prices are going down. c. the overall market is ... d. the overall market is growing and prices are going up and down. e. none of the above.

Last Answer : c. the overall market is growing and it is easy to confuse unit market size with dollar market size.

Which is false about production in Capsim? a. Teams cannot produce beyond 100% capacity. b. Teams should match their production schedule to the teams sales forecast. c. There is a one year lag between purchase and use of additional production capacity. d. There is a one year lag between purchase and use of additional production automation. e. All of the above are true.

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Last Answer : a. Teams cannot produce beyond 100% capacity.

Capital needed for company activities cannot be acquired through: a. stocks and bonds. b. profits. c. current debt. d. arbitrarily firing employees. e. all of the above.

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Last Answer : d. arbitrarily firing employees.

If you increase automation from 2.0 to 5.0, the cost is: a. $12 per unit of capacity. b. $15 per unit of capacity. c. $9 per unit of capacity. d. $6 per unit of capacity. e. Cannot determine with this information.

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Last Answer : a. $12 per unit of capacity.

How can assembly lines double their capacity? a. Speed up the production. b. Add a second shift. c. Double the material. d. Build more assembly lines. e. Assembly lines cannot be doubled.

Description : How can assembly lines double their capacity? a. Speed up the production. b. Add a second shift. c. Double the material. d. Build more assembly lines. e. Assembly lines cannot be doubled.

Last Answer : b. Add a second shift.

In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

Description : In only one product segment, diminishing returns for outside sales is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

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In only one product segment, diminishing returns for distributors is reached at a. 75. b. 12. c. 15. d. 45. e. 30.

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If all of the capacity on a production line is sold a. all remaining inventory is sold for half the average cost of production. b. a loss is written off on the income statement. c. Capstone interprets the action as a liquidation instruction. d. the company will receive a cash payment of 65% the original investment on capacity. e. all of the above.

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Last Answer : e. all of the above.

Each round is the equivalent of a. two years. b. none of these. c. one year. d. one quarter. e. one-half year.

Description : Each round is the equivalent of a. two years. b. none of these. c. one year. d. one quarter. e. one-half year.

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The company’s negotiation starting position for wages a. is never more than 150% of the current contract. b. is always lower than what Labor expects. c. is always exactly 80% of the current contract. d. is always half of the increase workers are asking for. e. none of these.

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Last Answer : a. is never more than 150% of the current contract.

n Capstone® a. the terms age and perceived age are not used interchangeably. b. the term MTBF means multiple transient business format. c. the terms age and perceived age are used interchangeably. d. all products will eventually have to be retired. e. none of the above.

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Last Answer : c. the terms age and perceived age are used interchangeably.