High end customers prefer a product age of 0, at what age exceeds the fine cut for the  product
a. 5 years.
b. 3 years.
c. 2 years.
d. 2.5 years.
e. 4 years.

1 Answer

Answer :

c. 2 years.

Related questions

Description : Which one of the following statements regarding preferred position in fine cut is false? a. Traditional customers want products located in the center of the circle. b. Low end customers want the ... . d. Performance customers prefer higher performance levels. e. Size customers want smaller size.

Last Answer : b. Low end customers want the newest technology at the cheapest price.

Description : Customers go through a two-stage buying process: The Rough Cut and the Fine Cut. In the Rough Cut, buyers focus on four product characteristics. Which one of the following is NOT one of these four product characteristics? a. Performance b. Age c. Size d. Reliability e. Price

Last Answer : b. Age

Description : A point or some points you consider for your strategy are a. strive to give your customers the top two buying criteria. b. the perceptual map is more important as a rough cut consideration than a fine cut ... , it does not matter how good your product is if you stock out. d. all of the above.

Last Answer : d. all of the above.

Description : .Customers go through ________________stage(s) as they make their purchase decisions. a. fine cut only b. rough cut only c. fine cut and rough cut d. none of the above

Last Answer : c. fine cut and rough cut

Description : For positioning in the fine cut, which one is not right? a. Traditional preferred position is located in the center of circle. b. Low End preferred position is located upper left of circle. c. ... lower right of the circle. e. Size preferred position is located in the lower right of the circle.

Last Answer : c. High End preferred Position is located in the lower left of the circle.

Description : Which of the following are not considered in the Fine Cut? a. Positioning b. Automation c. Age d. Reliability e. Price

Last Answer : b. Automation

Description : Pricing plays a role a. when repositioning a product. b. in the rough cut stage of the purchase decision. c. in neither stage of the purchase decision. d. in the fine cut stage of the purchase decision. e. in both b and d.

Last Answer : e. in both b and d.

Description : Inside each fine cut circle, a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center. c. product segments strive to be near the boundaries. d. demand is at its highest as long as product segments are within the circle. e. none of the above.

Last Answer : a. segments have an ideal spot where demand is at its highest. b. product segments strive to be in the center.

Description : What two factors are considered in both the rough cut and fine cut of the customer buying process? a. Price and Reliability b. Price and Age c. Age and Performance d. Reliability and age

Last Answer : a. Price and Reliability

Description : What are the top buying criteria that low end customers most value? a. Age b. Price c. Quality d. Positioning e. Time

Last Answer : b. Price

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

Description : Assuming no additional product promotion, what percent of customers, reached through last year’s marketing campaign will carry over into the current year? a. 33% b. 50% c. 67% d. 0% e. None of the above

Last Answer : c. 67%

Description : The inner fine cut circles on the perceptual map have a radius of ________ units. a. 2 b. 2.5 c. 2.75 d. 1.5 e. 3

Last Answer : b. 2.5

Description : In the Perceptual Map each segment has a set of circles where: a. The inner fine cut circles have a radius of 4 units. b. The inner fine cut circles represent the heart of the segment where demand is strong. ... cut circle is the ideal spot where demand is strongest. d. a and b. e. a, b and c.

Last Answer : b. The inner fine cut circles represent the heart of the segment where demand is strong.

Description : In the Fine Cut, a product’s appeal is drive by its _________________. a. Color b. Customer Survey Score c. Usage d. Rough cut position e. Demand

Last Answer : b. Customer Survey Score

Description : Customers evaluate the sensor industry based on: a. Positioning. b. Reliability. c. Age. d. Price. e. All of the Above.

Last Answer : e. All of the Above.

Description : Low Tech customers emphasize buying criteria in which order? a. Price, Age, Positioning, Reliability b. Age, Reliability, Price, Positioning c. Positioning, Age, Price, Reliability d. Price, Positioning, Age, Reliability e. Price, Reliability, Positioning, Age

Last Answer : a. Price, Age, Positioning, Reliability

Description : In the Rough Cut buying stage, “reliability” is expressed in terms of: a. Mean Time Between Failure. b. how long the product will last. c. years. d. months. e. Mean Time Before Failure.

Last Answer : a. Mean Time Between Failure.

Description : What trend can be explicitly observed in the industry in which your company is operating? a. More and more products are sold directly to the private end consumer. b. Products become more and more expensive. ... and smaller. d. Customers show less and less brand loyalty. e. All of the above.

Last Answer : c. Products become smaller and smaller

Description : An accessibility of 60% means that ________. a. only 60% of customers have an easy time finding a product, talking to a salesperson and taking delivery. b. of the customers who cannot easily locate the product, half will ... c. 40% of customers will not buy the product. d. a and b. e. a and c.

Last Answer : d. a and b.

Description : What’s the measure for product reliability? a. Return rates of products sold b. Customers’ happiness statements c. Expected time a product lasts d. Price e. All of the above

Last Answer : c. Expected time a product lasts

Description : A product’s __________ does not play a role in the rough cut a. Positioning b. Price c. Reliability d. Age e. MBTF

Last Answer : d. Age

Description : Which criterion is most important in the High-End segment? a. age c. price b. position d. quality

Last Answer : b. position

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

Description : Which of the following is not a primary concern for your Finance Department? a. Acquiring capital b. Setting credit policies for customers and suppliers c. Employee turnover d. Establishing a dividend policy e. Capital structure of the firm

Last Answer : c. Employee turnover

Description : Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.

Last Answer : e. all of the above.

Description : The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? a. Customers want smaller and less expensive products. b. Customers want reliable and affordable ... and faster products. d. Customers want newer and faster products. e. None of the above.

Last Answer : c. Customers want smaller and faster products.

Description : Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Last Answer : c. Price, Place, Promotion, and Product

Description : Which of the following is not the correct yearly drift rate for the corresponding segment? a. In the traditional segment performance drifts by +0.7 and size by -0.7. b. In the low segment performance drifts by +0.5 ... size by -0.7. e. In the size segment performance drifts by -0.7 and size by +1.0.

Last Answer : e. In the size segment performance drifts by -0.7 and size by +1.0.

Description : The A/R lag is a. a marketing spreadsheet definition. b. the accounts receivable lag (in days). c. the time between customers receiving products and when they are expected to pay for them. d. a, b, and c.

Last Answer : d. a, b, and c.

Description : What is the minimum amount of time that it takes to create a new product? a. 3 months b. 6 months c. 1 year d. 2 years e. 5 years

Last Answer : c. 1 year

Description : Products must plot within ______ units from the center of the circle on the Perceptual Map to survive the rough cut. a. 3.0 b. 4.0 c. 1.0 d. 2.5

Last Answer : b. 4.0

Description : nce you upload your official decisions during a round, how many times can you change them before the end of the round? a. 0 b. 1 c. 2 d. 5 e. As many times as you want

Last Answer : e. As many times as you want

Description : It takes ______ years to invent a product. a. 3 or 4 months b. 6 months c. More than 1 year but no more than 3 years d. More than 3 years

Last Answer : c. More than 1 year but no more than 3 years

Description : In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.

Last Answer : b. 9%.

Description : On the perceptional map, where is the “sweet/ideal spot” in the High End segment? a. in the center of the circle c. there is no sweet spot in High End b. on the trailing edge of the circle d. on the leading edge of the circle

Last Answer : d. on the leading edge of the circle

Description : Products with prices, MTBFs or positioning in the segments rough cut do contribute to the segments accessibility. a. True b. False

Last Answer : b. False

Description : Rapid movement of an existing product on the Perceptual Map requires a. reliability adjustment. b. low automation levels. c. high automation levels. d. none of the above.

Last Answer : b. low automation levels.

Description : R&D projects can drive a product’s: a. size. b. age. c. reliability. d. performance. e. all of the above.

Last Answer : e. all of the above.

Description : Changing MTBF will: a. have no impact on Perceived Age. b. increase Perceived Age. c. decrease Perceived Age. d. change Perceived Age. e. is undetermined.

Last Answer : a. have no impact on Perceived Age.

Description : n Capstone® a. the terms age and perceived age are not used interchangeably. b. the term MTBF means multiple transient business format. c. the terms age and perceived age are used interchangeably. d. all products will eventually have to be retired. e. none of the above.

Last Answer : c. the terms age and perceived age are used interchangeably.

Description : The Perceptual Map is a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size. c. a marketing tool used to compare ... used to compare age against position. e. a marketing tool used to compare time against motion.

Last Answer : a. a marketing tool used to compare products against customer perceptions. b. a marketing tool used to compare performance against size.

Description : What is working capital? a. The funds needed for the day to day running of the company b. The cash on hand at the end of the day c. Profits less current liabilities d. The amount of funds a company needs to run indefinitely e. Total sales less total expenses

Last Answer : a. The funds needed for the day to day running of the company

Description : Price accounts for _________customers’ decision-making in the low end sector. a. 75% b. 95% c. 53% d. 47% e. 43%

Last Answer : c. 53%

Description : What section of the perceptual map is considered ideal for the low end segment? a. Middle b. Upper Right c. Lower Right d. Upper Left e. Lower Left

Last Answer : d. Upper Left

Description : If you drop your sales budget to zero, accessibility drops to 0% in how many years? a. 1 b. 2 c. 3 d. 4 e. 5

Last Answer : c. 3

Description : When should you purchase the production line to produce a new product? a. The year you create the product b. The year after you create the product c. The year prior to its introduction d. The year of its introduction e. The year after its introduction

Last Answer : c. The year prior to its introduction

Description : The primary difference between the Proformas and annual reports is: a. Proformas report on product information; annual reports report on financial data. b. Proformas are projections of results for the ... report on financial data; annual reports report on product data. e. None of the above.

Last Answer : b. Proformas are projections of results for the upcoming year; annual reports are results from the previous year.

Description : What is most likely to happen on introduction of a new product, if you do not buy the production line, in the year prior to the product's introduction? a. You cannot manufacture your new product. b. ... new product would stock out and there would be a loss in sales revenue. e. None of the above.

Last Answer : a. You cannot manufacture your new product.