Description : A service service encounter encounter includes includes a. Face-to-face Face-to-face interaction interaction b. Customers and a building Customers and a building c. Customers Customers and advertising advertising d. All of the above
Last Answer : d. All of the above
Description : Do particles record every interaction they make with every other particle they encounter?
Last Answer : Yes, but they record' their interactions with everything they encounter. Each interaction imparts some impulse but the echo of that dissipates with time. Particles are interacting with other particles ... the particular event you were attempting to record from the events before or after it.
Description : In what way is Hamlet second major interaction with rosencrantz and guildenstern different from his first encounter with them?
Last Answer : Need answer
Description : I'm by nature solitary, scarred by spear and wounded by sword, weary of battle. I frequently see the face of war, and fight hateful enemies; yet I hold no hope of help being brought to me in the ... wounds gape wider and wider; death blows are dealt to me by day and by night.What am I? -Riddles
Last Answer : A shield.
Description : A cloud provider offers an environment for building applications that will run from the customer's environment. Which cloud computing delivery model are they using? A. Platform as a Service B. Software as a Service C. Development as a Service D. Infrastructure as a Service
Last Answer : Platform as a Service
Description : Which of the following is a violation of the code of professional ethics for certified public accountants? a. A CPA permits his/her name to be used in a client's advertising as having ... the professional designation "CPA" after his name on posters employed in connection with his election campaign
Last Answer : Based on information obtained in an audit, a CPA reports an illegal act of his client to government authorities.
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : is an example of business-to-business services offered by Google application running as part of a customer's website. A.Google Search application providing online website search B.Google Apps ... Application C.YouTube Brand Channel D.Google AdWords click sponsored link advertising Answer: A
Last Answer : A.Google Search application providing online website search
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Distribution decisions
Last Answer : C. Advertising
Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions
Last Answer : D. Place or distribution decisions
Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.
Last Answer : D)function.
Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing
Last Answer : E)telemarketing
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale
Last Answer : B)Finding prospect
Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.
Last Answer : C)customers
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : OES Office Systems' use of fax machines to carry its advertising messages to customers is which component of the communication process? A)Medium of transmission. B)Decoding process. C)Coding process. D)Sharing of meaning. E)Noise minimisation.
Last Answer : A)Medium of transmission.
Description : How do you do the "Suck Face" interaction on the sims 2?
Last Answer : It’s called “Make Out.” You can only do it when your relationship with a person is “Lover” or “Crush.” I own that game…it’s pretty fun. =)
Description : Personal selling includes– (A) Selling (B) Services to the customers (C) Developing goodwill of the firm (D) All of the above
Last Answer : Answer: All of the above
Description : Co-Creation includes ______________________? A. Staging of Customer Events B. Outsourcing of Activities to Customers C. All the above options D. None of these options
Last Answer : None of these options
Description : 4) The channel that includes both a manufacturer's agent and an industrial distributor may be appropriate under which of the following circumstances? A)When a marketer wishes to enter a new ... marketer is thinking of cutting it down C)When customers are highly concentrated in one geographic area
Last Answer : A)When a marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area
Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : B2C commerce a. includes services such as legal advice b. means only shopping for physical goods c. means only customers should approach customers to sell d. means only customers should approach business to buy
Last Answer : a. includes services such as legal advice
Description : A for-profit servic A for-profit service may expect to encounter which e may expect to encounter which of the following se of the following sequence of plans? e of plans? a) ... )Financial plan; staffing plan; master production schedule d)Annual plan; production plan; master production schedule
Last Answer : c)Financial plan; staffing plan; master production schedule
Description : Step to begin E-marketing include a) Building effecting website b) Designing Compelling messages c) Online advertising d) All are corrects.
Last Answer : d) All are corrects.
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Description : The best way to get to the right people when selling advertising face to face and by phone?
Last Answer : answer:Your sale is not clearly understood by your customers. Say for example, that you sold toothbrushes. In that case, whoever you called on has a toothbrush, understands the need for the toothbrush, and ... results in a short period of time in some concrete way. That decreases the risk for them.
Description : Your upcoming project includes project team members from a foreign country. To make certain that cultural differences don't interfere with team performance, thereby affecting the success of the project ... exercises. D. Inform the team members of the organization's rules and standards.
Last Answer : A. Provide diversity training to all the team members.
Description : Mark correct option a) The expression postage means the duty chargeable for the transmission by post of postal articles b) The expression postage stamps means any stamp provided by the [Central Government] ... room, carriage or place used for the purposes of the Post Office. d) All the above
Last Answer : d) All the above
Description : The plinth area of a building not includes (A) Area of the walls at the floor level (B) Internal shaft for sanitary installations up to 2 sq m. in area (C) Lift and wall including landing (D) Area of cantilevered porch
Last Answer : (D) Area of cantilevered porch
Description : . Building a sustainable environment includes A. developing a green supply chain B. omitting hazardous emissions C. both a & b D. writing a code of ethics
Last Answer : C. both a & b
Description : Evidence includes- a) All statements which the court permits or requires to be made before it by witnesses, in relation to matters of face under inquiry. b) All documents including electronic record produced for the inspection of the court c) Both the A & B d) None of these
Last Answer : c) Both the A & B
Description : According to promotional mix, method which focuses on building relationships with individual customers to maintain lasting relationship is called A. sales promotion B. offline promotion C. direct channeling D. direct marketing
Last Answer : D. direct marketing
Description : Cross - Selling means ? 1. Selling with a cross face 2. Selling to Red Cross members 3. Selling to Blue cross members 4. Selling across countries 5. Selling other products to existing customers
Last Answer : Selling other products to existing customers
Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact
Last Answer : customer contact
Description : Which of the following aspect of the service is abstracted away? a) Data escrow b) User Interaction c) Adoption drivers d) None of the mentioned
Last Answer : User
Description : Point out the wrong statement. a) Internet consumes roughly 1 percent of the world's total power b) The cost advantages of cloud computing have enabled new software vendors to create ... resources without the need for interaction with cloud service provider personnel d) None of the mentioned
Last Answer : Internet consumes roughly 1 percent of the world’s total power
Description : The necessary interaction between service provider and customer that allows a service to be delivered is called A)customer contact. B)service exchange. C)marketing. D)relationship marketing.
Last Answer : A)customer contact.
Description : The managers of a multinational company are located in France, India, Brazil, and the United States. Which decision-making technique seems most reasonable for this organization? (a) A postal service interaction ; (b) A brainstorming session ; (c) A nominal discussion (d) An electronic meeting
Last Answer : (d) An electronic meeting
Description : Which of the following is not a typical service attribute? (a) intangible product ; (b) customer interaction is high ; (c) simultaneous production and consumption ; (d) difficult to resell
Last Answer : (b) customer interaction is high ;
Description : What are All the activities involved in the packaging promotion advertising distribution and sales of a product or service are known as .?
Last Answer : marketing
Description : How effective is advertising through a direct mail service?
Last Answer : Many people seem to discard advertisements that are received directly in the mail, seeing it as junk mail. Advertising through your local newspaper might be a better solution!
Description : Which type of advertising often carry an illustration of the product/service in the newspaper? a) Classified Advertising b) Local Advertising c) Display Advertising d) None
Last Answer : c) Display Advertising
Description : Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities
Last Answer : past experiences with the service
Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these
Last Answer : social marketing
Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality
Last Answer : well-trained contact employees