Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions
Last Answer : D. Place or distribution decisions
Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets
Last Answer : D. A blending of four strategic elements to satisfy specific target markets
Description : The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. A. Consistency B. Depth C. Width D. Length
Last Answer : A. Consistency
Description : Opportunity cost helps in: A. Ascertainment of cost B. Controlling cost C. Making managerial decisions D. Fixing selling price
Last Answer : C. Making managerial decisions
Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics
Last Answer : D. Demographical characteristics
Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing
Last Answer : E) pricing
Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion
Last Answer : B. Social marketing
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling
Last Answer : D. personal selling
Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Description : Promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as A. pull strategy B. moral selling strategy C. rational selling strategy D. push strategy
Last Answer : A. pull strategy
Description : Promotion strategy in which producers promotes goods to final customers by using sales force is classified as A. rational selling strategy B. push strategy C. pull strategy D. moral selling strategy
Last Answer : B. push strategy
Description : The difference between transactional selling and relationship selling is A. In transaction, selling buyers must pay cash B. In relationship selling, buyers and sellers must be related C. In ... to their customers e. In transaction selling, the transaction is the beginning of a relationship
Last Answer : D. In relationship selling, sellers work to provide value to their customers e. In transaction selling, the transaction is the beginning of a relationship
Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.
Last Answer : A)competitive products lack.
Description : Which of the following is expenses ratio? (a) Administrative expenses ratio (b) Selling and Distribution expenses ratio (c) Factory expenses ratio (d) Finance Expenses ratio A. A, B and D B. A, C and D C. A, B and C D. A, B , C, D
Last Answer : D. A, B , C, D
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.
Last Answer : D)function.
Description : Which of the following is not one of the major “product” variable decisions to be made by a retailer? A. Target market selection B. Product assortment decision C. Merchandising D. Store atmosphere decision
Last Answer : A. Target market selection
Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.
Last Answer : D. Test marketing
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : The main purpose of business ethics is to understand A. Ethical uncertainties B. Principles and concepts C. Application of practices D. All of the above
Last Answer : D. All of the above
Description : )In a program or project plan, there are always revisions to account for new or missing data. Which one of the following provides the best reason for performing a revision of the plan? 1. ... 4. Historical data on a similar project suggests that risk events are not included in the current plan.
Last Answer : 2. Project tasks are crashed to meet their end dates
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : In marketing intermediaries, way of distribution in which few dealers distribute company's product in selective territories is classified as A. selective distribution B. intensive distribution C. inclusive distribution D. exclusive distribution
Last Answer : D. exclusive distribution
Description : Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale
Last Answer : B)Finding prospect
Description : If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use? A)Advertising B)Publicity C)Personal selling D)Sales promotion
Last Answer : C)Personal selling
Description : Which statement correctly describes the relationship between philosophical ethics and ethos? (a) Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No ... mores and customs of one's culture is a more dependable way to make moral decisions.
Last Answer : (b) Philosophical ethics distinguishes what people do value from what they should value. (c) What people do value and should value are, for all practical purposes, the same?
Description : Which statement correctly describes the relationship between philosophical ethics and ethos? A. Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further ... and customs of one's culture is a more dependable way to make moral decisions.
Last Answer : B. Philosophical ethics distinguishes what people do value from what they should value. C. What people do value and should value are, for all practical purposes, the same? D. Philosophical ethics is too abstract to be useful in everyday life situations. Following
Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman
Last Answer : C. distribution channel
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : The term standard cost refers to the: A. average unit cost of product produced in the previous period B. budgeted unit cost of product produced in a particular period C. average unit cost of product produced by other companies D. average unit cost of product produced in the current period
Last Answer : B. budgeted unit cost of product produced in a particular period
Description : The concept of product mix which refers to wide range of product lines carried by the company is classified as A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix
Last Answer : A. width of product mix
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency
Last Answer : C. Depth
Description : The ________ of a product mix refers to how many variants are offered of each product in the line. A. Width B. Length C. Depth D. Consistency E. Height
Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these
Last Answer : advertising and sales promotion
Description : In its introduction of Stainmaster Carpets, Dupont used a pull policy. This approach necessitated heavy expenditure for which one of the following promotional mix elements? A)Advertising B)Publicity C)Personal selling D)Distribution E)Sales promotion
Last Answer : A)Advertising
Description : The use of a pull policy may require heavy expenditures for A)advertising and sales promotion. B)public relations and distribution. C)personal selling and public relations. D)distribution and advertising.
Last Answer : A)advertising and sales promotion.
Description : Under absorption costing, managerial decisions are based on A. Profit B. Contribution C. Profit volume ratio D. None of the above
Last Answer : A. Profit
Description : If you believe in making decisions for the good of most people, you can be described as following which school of thought? A. Utilitarianism B. Teleology C. Deontology D. Egoism
Last Answer : A. Utilitarianism
Description : How does CIMA support its members and students? A. Setting standards and disciplinary process B. Making decisions for them C. Offering helplines globally D. a and c
Last Answer : D. a and c
Description : How does CIMA support its members and students? A. Setting standards and disciplinary process B. Making decisions for them C. Offering helplines globally D. A and C
Last Answer : D. A and C
Description : Sales promotions are thought to make consumer purchase decisions: A. less satisfying B. simpler C. more complex D. more satisfying
Last Answer : D. more satisfying
Description : The concept of sustainable development encourages A. Form of growth that meets current basic needs B. Preservation of the resources for the need of future generation C. A change in all respects of ... to meet current needs, preservation for the needs of future and change in all respects of life
Last Answer : D. Growth to meet current needs, preservation for the needs of future and change in all respects of life