The ________ is a person within a reference group
who, because of special skills, knowledge, personality,
or other characteristics, exerts influence on others
1. facilitator
2. reference actor
3. opinion leader
4. social role player
5. none of these
who, because of special skills, knowledge, personality,
or other characteristics, exerts influence on others
1. facilitator
2. reference actor
3. opinion leader
4. social role player
5. none of these