What is the worst marketing campaign you have ever seen?

What is the worst marketing campaign you have ever seen?
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Answer :

I don’t know if it’s the worst, but one I remember from just a few years ago was Tide laundry detergent showing a mom borrowing her daughter’s blouse and washing it so her daughter doesn’t know the blouse was missing. I mean WTF? A mother doing something sneaky to her daughter? I find it in really bad taste.
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