An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: A)service advertising B)social marketing C)campaign marketing D)product advertising

An advertising campaign that tries to persuade people to avoid drinking and driving is
an example of:
A)service advertising
B)social marketing
C)campaign marketing
D)product advertising
by

1 Answer

Answer :

B)social marketing
by

Related questions

An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Last Answer : social marketing

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

A business that adopts the proactive strategy to social responsibility: A)assumes responsibility for its actions and responds to accusations without outside pressure B)tries to minimise or avoid additional obligations linked to a problem or problems C)allows a condition or potential problem to go unresolved until the public learns about it

Description : A business that adopts the proactive strategy to social responsibility: A)assumes responsibility for its actions and responds to accusations without outside pressure B)tries to minimise or avoid additional ... )allows a condition or potential problem to go unresolved until the public learns about it

Last Answer : A)assumes responsibility for its actions and responds to accusations without outside pressure

A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C)allows a condition or potential problem to go unresolved until the public learns about it D)complains that current government regulations are unfair and unfavourable

Description : A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C) ... the public learns about it D)complains that current government regulations are unfair and unfavourable

Last Answer : B)tries to minimise or avoid additional obligations linked to the problem

A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative

Description : A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative

Last Answer : D)institutional

The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign.

Description : The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign..

Last Answer : C)group of people toward whom the advertisements are directed.

Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity

Description : Air-Vac Cleaning systems rents a stand in a shopping centre. Passers by are asked to register for a draw for a free ventilation evaluation. This contest is part of Air -Vac's: A)sales promotion efforts. B)advertising campaign. C)personal selling programme. D)corporate publicity

Last Answer : A)sales promotion efforts

7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated an understanding that for industrial firms demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Description : 7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated ... demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Last Answer : D)derived.

Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Description : Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.

An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, stated in precise and measurable terms. C)form in which the basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

Description : An advertising platform consists of the A)basic issues or selling points that an advertiser wishes to include in the advertising campaign. B)clearly defined objectives of the advertising campaign, ... basic issues of the campaign should be presented. D)broad objectives of the advertising campaign.

Last Answer : D)broad objectives of the advertising campaign.

When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Description : When developing an advertising campaign, benchmarks should be included in the A)campaign platform. B)evaluation of the advertising effectiveness. C)statement of advertising objectives. D)media plan. E)budget.

Last Answer : C)statement of advertising objectives.

The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Description : The final stage in the development of an advertising campaign is A)creating the advertising platform. B)developing the media plan. C)creating the advertising message. D)evaluating the effectiveness of advertising.

Last Answer : D)evaluating the effectiveness of advertising.

The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Description : The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Last Answer : C)identifying and analysing the advertising target audience.

Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating which of the A)production B)sales C)marketing D)social

Description : Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating which of the A)production B)sales C)marketing D)social

Last Answer : B)sales

In service marketing, the most important link to the customer is A)effective advertising. B)good word -of-mouth communication. C)well -trained contact employees. D)the tangible aspects of the service.

Description : In service marketing, the most important link to the customer is A)effective advertising. B)good word-of-mouth communication. C)well-trained contact employees. D)the tangible aspects of the service.

Last Answer : C)well-trained contact employees.

Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Last Answer : D)function.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Last Answer : A)Product advertising

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Last Answer : A)Product

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or not to try the product C)The buyer tries the product to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Description : Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or ... to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Last Answer : D)The buyer seeks information and is receptive to learning about the product

A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery? A)Marketing mix B)Marketing environment C)Marketing concept D)Marketing task E)Product strategy

Description : A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery? A)Marketing mix B)Marketing environment C)Marketing concept D)Marketing task E)Product strategy

Last Answer : B)Marketing environment

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Description : As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top-quality beef," Wham Burger's director of marketing brings up the issue of the ethics of ... [s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Last Answer : E)society

If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

Description : If Amstrad wants to focus its marketing efforts on price competition, the firm's long-runsuccess will depend on having: A)lower prices than its competition.B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.

Last Answer : D)a lower cost structure than its competitors.

The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor blades are probably in the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A)reliable -appropriation B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Description : People in the marketing department are having difficulty estimating the level of effort needed to achieve advertising goals. This problem is characteristic of the __________ approach to advertising appropriation. A) ... B)match -competition C)arbitrary D)objective -and -task E)percent -of-sales

Last Answer : D)objective -and -task

The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred to as a strategy centring on A)product development. B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Last Answer : C)market development.

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Last Answer : B)overall objectives; marketing objectives

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called: A)an advertising -allocation plan. B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Last Answer : B)a media plan

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries. C)Because all countries have up-to-date postal services, direct mail advertising is always a viable option. D)Technology is generally not a problem in international marketing.

Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.

Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.

If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop larger income potentials. B)have to work longer and harder to generate a certain sales volume. C)work about the same amount, since potential is the same. D)have much larger sales than those salespeople with smaller territories.

Description : If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop ... potential is the same. D)have much larger sales than those salespeople with smaller territories.

Last Answer : B)have to work longer and harder to generate a certain sales volume.

Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

Description : Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

Last Answer : E)keeping customers satisfied.

As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Description : As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Last Answer : C)internal search

2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open emails on smartphones more than any other device. B. Responsive design means designing for iPhones. C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles

What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix

Description : What is the marketing objective of nonbusiness organisations? A)To provide an idea or service to the public B)To obtain a desired response from a target market or public C)To obtain a return on social investment D)To determine the target market and to create and maintain a satisfying marketing mix

Last Answer : B)To obtain a desired response from a target market or public

Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Description : Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Last Answer : C)social

Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

Description : Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product

Last Answer : C)distribution

Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

Description : Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other ... do not support the marketing concept. D)A product may fit the needs of too many segments.

Last Answer : A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service expectations. C)encourage word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Description : Offering pet owners who recommend Prize Pet Grooming to a friend, £2 off their next grooming bill is designed primarily to; A)increase perceptions of service quality. B)meet service ... word -of-mouth communication. D)standardise the service offering. E)increase advertising effectiveness.

Last Answer : C)encourage word -of-mouth communication.

Consumers' service expectations are influenced by advertising, word -of-mouth communication, and A)recommendations from friends. B)past experiences with the service. C)news stories about the service. D)the tangibles of the service.

Description : Consumers' service expectations are influenced by advertising, word-of-mouth communication, and A)recommendations from friends. B)past experiences with the service. C)news stories about the service. D)the tangibles of the service.

Last Answer : B)past experiences with the service.

A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Description : A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Last Answer : B)sales promotion.

The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions

Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions

Last Answer : D. Place or distribution decisions

Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Description : Following a hurricane, a tremendous demand for gas-powered generators occurs. Gotts Hardware holds a large stock of these items and it faces major ethical decisions with regard to the ------ issue. A) product B) advertising C) personal selling D) publicity E) pricing

Last Answer : E) pricing

In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

Description : In the long run, M&M Mars must view __________ as the floor below which its chocolate bars cannot be priced. A)a 10 percent return on investment B)product development costs C)costs D)advertising expenditures E)Nestle's prices

Last Answer : C)costs

A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Description : A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Last Answer : B)dealer listing. C)push money

A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.

Description : A marketer uses pioneer advertising to: A)promote established brands. B)compare brand names. C)promote a product in the introductory stage of the life cycle. D)introduce a competitive version of the product.

Last Answer : C)promote a product in the introductory stage of the life cycle.

Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High -priced products D)Specialty goods E)Infrequently purchased goods

Description : Advertising appropriations are largest for which type of product? A)Industrial products B)Convenience goods C)High-priced products D)Specialty goods E)Infrequently purchased goods

Last Answer : B)Convenience goods