Description : The major sources of ideas for product development comes from A. internal sources B. external sources C. product lines extension D. both a and b
Last Answer : D. both a and b
Description : Product development comes from_________ source of idea. A.internal sources B.external sources C.product extension D.both a and b Answer: D Answer
Last Answer : D.both a and b
Description : When a retailer adds unrelated products and product lines to the existing product mix, this is termed 1. range expansion 2. mix scrambling 3. merchandise extension 4. scrambled merchandising 5. none of these
Last Answer : scrambled merchandising
Description : How important is consistency in branding and subject lines? A. The email becomes an extension of the brand and the format becomes recognizable. B. Everything needs to be the same. C. It isn't important. D. Subject lines can be ignored
Last Answer : A. The email becomes an extension of the brand and the format becomes
Description : What does devaluation of a currency mean ? 1. decrease in the internal value of money 2. decrease in the external value of money 3. decrease both in the external and internal values of money 4. None of these 5. both 1 and 2
Last Answer : decrease in the external value of money
Description : Information systems can assist managers by _______ 1. Providing information 2. Providing data on internal sources 3. Directing 4. All of the above 5. None of these
Last Answer : All of the above
Description : When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called ____________ 1. individual branding 2. overall family branding 3. line family branding 4. brand-extension branding 5. none of these
Last Answer : brand-extension branding
Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these
Last Answer : individual branding
Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix
Last Answer : line
Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension
Last Answer : Location Extension
Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing
Last Answer : screening
Description : A method of comparing the internal capabilities of an organization with the demands and challenges of its external environment is referred to as 1. SHOT analysis 2. SWOT analysis 3. stake holder analysis 4. shareholder analysis 5. None of these
Last Answer : SWOT analysis
Description : When the nurse observes that the patient has extension and external rotation of the arms and wrists and extension, plantar flexion, and internal rotation of the feet, she records the patient's ... rotation of the arms and wrists and extension, internal rotation, and plantar flexion of the feet.
Last Answer : a) decerebrate. Decerebrate posturing is the result of lesions at the midbrain and is more ominous than decorticate posturing.
Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these
Last Answer : All the above
Description : When ______________ branding is used, all of a firm's products are branded with the same name or atleast part of the name 1. individual 2. trademark 3. family 4. selective 5. extension
Last Answer : family
Description : Which ad extension allows you to send traffic to different pages on your website? A. Structured snippet B. Call C. Sitelink D. Callout
Last Answer : C. Sitelink
Description : Which of the following statements is correct with regard to natural links? A. They are two way links B. They are from authority websites C. They are voluntary in nature D. They are from .edu or .gov extension websites
Last Answer : C. They are voluntary in nature
Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension
Last Answer : D. Download extension
Description : The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as A. product concept B. production phase C. production screening D. raw-material screening
Last Answer : A. product concept
Description : When a retailer adds unrelated products and product lines to the existing product mix this is termed A)range expansion B)mix scrambling C)merchandise extension D)scrambled merchandising
Last Answer : D)scrambled merchandising
Description : When company purchases the business of another company ........ comes into existence. (A) Amalgamation (B) Absorption (C) External Reconstruction (D) Internal Reconstruction
Last Answer : (B) Absorption
Description : When company purchases the business of another company ........ comes into existence. (A)Amalgamation (B)Absorption (C)External Reconstruction (D)Internal Reconstruction
Last Answer : (B)Absorption
Description : Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and ... 4. having firms with operations or subsidiaries located in many countries 5. none of these
Last Answer : the development of marketing strategies for the entire world or major regions of the world
Description : Dynamic capabilities refer to: a) the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments. b) the link between ... underlie a company's multiple production lines and critically underpin the firm's competitive advantage
Last Answer : the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments.
Description : Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : Which of the following used to improve Online Reputation? A. Improve tagging and SEO B. Strive to build links from strong and reliable sources C. Publish original posts with valuable information D. All of the above
Last Answer : D. All of the above
Description : What are the major challenges facing the automotive vehicle manufacturers and product industry with the introduction of electric vehicles into the consumer market?
Last Answer : answer:It's creative destruction, as applied by Schumpeter. The automotive industry is huge. There are thousands of companies the average consumer knows nothing about, but that play a vital ... the overall effect would be positive. Innovation is good, particularly if it benefits the environment.
Description : Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called 1. raw materials 2. major equipment 3. accessory equipment 4. component part 5. process materials
Last Answer : accessory equipment
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing
Last Answer : Market Information, Transportation, Warehousing and Financing
Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research
Last Answer : Business Analysis
Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these
Last Answer : Screening
Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these
Last Answer : product development
Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these
Last Answer : Business analysis
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : Product development process after analysis of business next step to be taken is * test marketing penetration marketing one channel marketing individual marketing
Last Answer : test marketing
Description : In the new product development process, after the analysis of business the next step to be taken is A. test marketing B. One channel marketing C. penetration marketing D. individual marketing
Last Answer : A. test marketing
Description : Product development process after analysis of business next step to be taken is A.test marketing B.penetration marketing C.one chanal marketing D.individual marketing Answer:A
Last Answer : A.test marketing
Description : 'Early adopters' are the people 1. who are opinion leaders 2. who are willing to try new ideas 3. both 1 and 2 4. neither 1 nor 2 5. none of these
Last Answer : both 1 and 2
Description : RCA's development of its next year's model television sets with smoked-glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style
Last Answer : E)style
Description : Which among the following is / are characteristics of common market ? 1. A common external trade policy exists 2. There are no trade barriers among members 3. Creates mobility of factors of production 4. All of these 5. None of these
Last Answer : All of these
Description : Which among the following is / are characteristics of common market ? 1. a common external trade policy exists 2. there are no trade barriers among members 3. creates mobility of factors of production 4. all of these 5. none of these
Last Answer : all of these
Description : What is the name of the Hosting Company that is used for all external consumer-facing sites? * Verizon HP Rackspace
Last Answer : Rackspace
Description : . What is the name of the Hosting Company that is used for all external consumer-facing sites? A. Verizon B. HP C. Rackspace Ans: C
Last Answer : C. Rackspace
Description : ._________ name of the Hosting Company that is used for all external consumerfacing sites? A.Verizon B.HP C.Rackspace D.none of these Answer: C
Last Answer : C.Rackspace
Description : The largest diameter of external or internal screw thread is called (A) Major diameter (B) Minor diameter (C) Pitch diameter (D) None of the above
Last Answer : (A) Major diameter
Description : Will Miley Cyrus calm as the wrinkles and sag comes or will she get more desperate with age?
Last Answer : answer:Madonna and Lady Gaga have had their moments as many others have. Seems to me some kind of pop cycle, where someone eventually becomes washed out, and another star takes the place. Eventually, ... begin to take a guess, other than a general observation about what I've seen in pop music.
Description : A company comes into existence when it gets 1. High court order 2. Central Government order 3. Certificate of Commencement 4. Certificate of incorporation 5. None of these
Last Answer : Certificate of incorporation
Description : Which of the following comes under content pyramid? A. blog post B. social update C. tweets D. All of the above
Description : Which of the following comes under email marketing? A. Email newsletters B. Lead Nurturing C. Digests D. All of the above
Description : Which statement from the below options are true when it comes to RSS? A. It is an XML form B. This is Realtime streamlined syndication C. Displaying static information D. It is a Linux technology
Last Answer : A. It is an XML form