Which step in developing new products involves
determining whether the product idea is compatible
with company objectives, needs, and resources on a
general level ?
1. Product Development
2. Screening
3. Idea Generation
4. Business Analysis
5. None of these
determining whether the product idea is compatible
with company objectives, needs, and resources on a
general level ?
1. Product Development
2. Screening
3. Idea Generation
4. Business Analysis
5. None of these