Description : In modern days, sales approach is based on ________ 1. value sharing 2. relation building 3. coordinated approach 4. all of the above 5. none of the abov
Last Answer : all of the above
Description : In modern days sales approach is based on 1. Value sharing 2. Relation building 3. Co-ordinated approach 4. All the above 5. None of these
Last Answer : All the above
Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
Description : Arrange the following Steps of selling process in a proper order in order to help the sales man ? o I. Approach o II. Presentation and demonstration o III. Prospecting and qualifying o IV. Closing sales and follow-up o V. ... 3. I, II, V, III, IV 4. II, I, III, V, IV 5. None of these
Last Answer : I, II, III, IV, V
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Last Answer : All of the above
Description : According to the price/quality strategy matrix, when a company overprices its product in relation to its quality it is considered to be using which type of strategy ? 1. Good-value strategy 2. Premium strategy 3. Overcharging strategy 4. Snob strategy 5. none of these
Last Answer : Overcharging strategy
Description : An insulation manufacturer talks to an executive at Wimpey to find out how much insulation material the company intents to use in building homes next year and then multiplies the estimate by the number ... --- approach to measure sales potential. A)use of product B)breakdown C)correlation D)buildup
Last Answer : D)buildup
Description : Which of the following is the tax calculated on the sales value of the goods ? 1. Custom tax 2. Excise duty 3. Invention cost 4. Reimbursement Duty 5. Ad valorem tax
Last Answer : Ad valorem tax
Description : A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these
Last Answer : Marketing mix
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : Will it be possible in coming days to display adds online based on your mood?
Last Answer : Maybe via some kind of sensor you sit on or wear. Other than that I don’t see how.
Description : Which of the following is functions of social media for business? A. Are you participating in the conversation and sharing? B. Are you listening and monitoring what is being said about you? C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : The act of collecting, organizing, and sharing content is known as ________. A. Crowdsourcing B. Curation C. Cornerstone Content D. Digital Commerce
Last Answer : B. Curation
Description : . youtube, flickr and facebook are examples of what kind of collaborative media? social Interactive sharing new
Last Answer : social
Description : Which of the following is functions of social media for business? * Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Both A and B None of the above
Last Answer : Both A and B
Description : Which of the following is functions of social media for business? A. participating in the conversation B. listening and monitoring C. participating in the sharing D. All of the abo
Last Answer : D. All of the abo
Description : Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on ... . A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary
Last Answer : A)percent -of-sales
Description : If other things remaining the same, the quantity of money in Fisher’s approach has (a) direct proportional relationship with price level. (b) direct proportional relationship with value of money. (c) inverse proportional relationship with price level. (d) no relation with the value of money.
Last Answer : (a) direct proportional relationship with price level.
Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus
Last Answer : allowing the product to decline without a change in the marketing strategy
Description : The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people ... have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these
Last Answer : people within the market have heterogeneous need
Description : Generally speaking, the best research approach for exploratory research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : observation
Description : Generally speaking the best research approach for casual research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : experimental
Description : Generally the best research approach suited for descriptive research is 1. observation 2. survey 3. cross sectional 4. experimental 5. none of these
Last Answer : survey
Description : This approach is progressing form small or subordinate units to larger or more important units, as in an organization or process. 1. Bottom-up 2. Top-down 3. High-low 4. Left-right
Last Answer : Bottom-up
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience
Last Answer : B. Just another name for social media marketing
Description : 13. What would be a good way to segment your data? A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above
Last Answer : D. All of the above
Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these
Last Answer : Packaging
Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these
Last Answer : All of these
Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these
Last Answer : all of these
Description : In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these
Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these
Last Answer : Promotional pricing
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : Motivation Means ? 1. Inspiring employees to perform better 2. Better communication skills 3. Sales coaching 4. Market research 5. None of these
Last Answer : Inspiring employees to perform better
Description : Marketing management is a term _____________ than sales management 1. Wider 2. Narrower 3. Equal 4. Smaller 5. None of these
Last Answer : Wider
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 per cent is using the method 1. percentage of sales 2. arbitrary allocation 3. objective and task 4. competitive parity 5. None of these
Last Answer : competitive parity
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : Sales targets are fixed on the basis of 1. Past experience 2. Time period 3. Brand positionally 4. All the above 5. None of these
Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All the above 5. None of these
Last Answer : It is an intangible state
Description : For promotion under 4 P, which aspect is not taken into account ? 1. Advertisement 2. Sales Promotion 3. Sales Force 4. Public Relations 5. None of the above
Last Answer : None of the above
Description : Which among the following is a source of recruitment of sales force ? 1. Advertisement 2. Employment agencies 3. Educational Institutions 4. All of the above 5. None of the above
Last Answer : All of the above
Description : An index showing the rises and falls of prices of manufactured goods as they leave the factory is called 1. Sales Index 2. Wholesale Price Index 3. Individual Price Index 4. International Price Index 5. None of these
Last Answer : Wholesale Price Index
Description : Which of the following is a sales method, where the customer's attention is drawn, benefits are showed, and finally the deal is closed ? 1. above-the-fold-method 2. ABC method 3. Absolute Benefit Method 4. Attention Benefit method 5. None of these
Last Answer : ABC method
Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these
Last Answer : Sales Segmentation