To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

To effectively monitor changes in the marketing
environment, marketers must engage in :
1. use of the marketing concept
2. environmental scanning and analysis
3. Information collection
4. Marketing research
5. Environmental Management
by

1 Answer

Answer :

environmental scanning and analysis
by

Related questions

To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management

Description : To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management

Last Answer : B)environmental scanning and analysis

fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

Description : fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible ... of environment C)marketing planning D)environmental analysis E)marketing information processing

Last Answer : D)environmental analysis

hen Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental: A)scanning B)forces C)management D)planning E)analysis

Description : hen Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental: A)scanning B)forces C)management D)planning E)analysis

Last Answer : E)analysis

The process of collecting information about the external marketing environment is A. Environmental management B. Environmental scanning C. Marketing management D. Marketing research

Description : The process of collecting information about the external marketing environment is A. Environmental management B. Environmental scanning C. Marketing management D. Marketing research

Last Answer : B

Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

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The process of collecting information about the marketing environment is A)a market opportunity. B)a market resource. C)environmental scanning. D)a market requirement. E)development of the environment.

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If Cadburys found a magazine article which provided key informationon the television viewing habits of heavy buyers of chocolate, this would be an example of information obtained through environmental: A)scanning B)forces C)analysis D)management

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Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

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Last Answer : D. Test marketing

Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these

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Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

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If there are any SaaS marketers, where do you guys gain information?

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____________ is the practice of adopting policies and developing strategies that both sustain the environment and produces profits for the company 1. Environmentalism 2. Environmental sustainability 3. Consumerism 4. Consumer accountability 5. None of these

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Last Answer : the process of identifying technologies in the external business environment.

The first step in planning a marketing research project is: A)conducting a cost/benefit analysis B)searching the environment C)defining and locating problems D)assessing organisation resources E)defining goals and objectives

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

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Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

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Last Answer : it is a ready source of buying power

A method of comparing the internal capabilities of an organization with the demands and challenges of its external environment is referred to as 1. SHOT analysis 2. SWOT analysis 3. stake holder analysis 4. shareholder analysis 5. None of these

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As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

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