Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : Customer Relationship Management is about 1. Acquiring the right Customer 2. Instituting the best processes 3. Motivating employees 4. All of the Above
Last Answer : All of the above
Description : Which of the following is not a primary concern for your Finance Department? a. Acquiring capital b. Setting credit policies for customers and suppliers c. Employee turnover d. Establishing a dividend policy e. Capital structure of the firm
Last Answer : c. Employee turnover
Description : Your finance department is primarily concerned with a. acquiring the capital needed for company activities. b. establishing a dividend policy that maximizes the return to shareholders. c. setting credit policies for customers and suppliers. d. profits. e. all of the above.
Last Answer : e. all of the above.
Description : Customers who purchase encyclopaedias from door -to -door salespeople are acquiring products through A)the most efficient channel of distribution. B)the most common type of marketing channel. C)a direct -marketing channel. D)a business -to -business channel of distribution.
Last Answer : C)a direct -marketing channel.
Description : Converting an opportunity to revenue by salesperson depends on ___________ 1. Sales manager 2. Pay scale 3. Skills and willingness of the sales person 4. Competitors 5. None of these
Last Answer : Skills and willingness of the sales person
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these
Last Answer : Due to lack of appreciation of need for marketing in banking
Description : Intangible assets are 1. Which can be physically verified 2. Which cannot be seen or touched 3. Which are written as expenses 4. Which will be spent in the future 5. None of these
Last Answer : Which cannot be seen or touched
Description : India's digital advertisement spent is NOT witnessing a Rise. TRUE FALSE Difficult to ascertain None of the Above
Last Answer : FALSE
Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these
Last Answer : directs the flow of products from producers to customers
Description : A machinery is purchased for Rs. 3,00,000 and Rs. 50,000 is spent on its installation. Rs. 5,000 is spent on fuel. What will be the amount of capital expenditure ? (A) Rs. 3,00,000 (B) Rs. 3,50,000 (C) Rs. 3,55,000 (D) None of these
Last Answer : Answer: Rs. 3,50,000
Description : Where can I learn more about how I can get more customers to my ecommerce website via AFFILIATE marketing?
Last Answer : don’t do it mikey, it is a waste of money and it won’t work….i know that industry too well….run!
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these
Last Answer : that which consists of customers who need the identified product
Description : In Banking Services, Market can be segmented on the basis of 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : Both 1 & 2
Description : Advertising which makes use of testimonials from famous or qualified people, or from satisfied customers, to endorse a product is called 1. Proof Advertisement 2. Direct Advertisement 3. Testimonial Advertisement 4. Back-door Advertisement 5. None of these
Last Answer : Testimonial Advertisement
Description : Loco Price means ? 1. customer's price 2. retailer's price 3. wholesaler's price 4. manufacturer's price 5. None of these
Last Answer : manufacturer's price
Description : Monopsony is a market situation in which there exists 1. many customers one supplier 2. many customers many suppliers 3. few customers few suppliers 4. one customer many suppliers 5. None of these
Last Answer : one customer many suppliers
Description : A group of Blue collar customers of a bank will be placed in which of the following segments ? 1. Profession segments 2. Gender based segment 3. Income segment 4. Institutional Segment 5. None of these
Last Answer : Profession segments
Description : Which of the following is a sales method, where the customer's attention is drawn, benefits are showed, and finally the deal is closed ? 1. above-the-fold-method 2. ABC method 3. Absolute Benefit Method 4. Attention Benefit method 5. None of these
Last Answer : ABC method
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these
Last Answer : Customer relationship management
Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these
Last Answer : Mass marketing
Description : Gathering information about customers or market is known as _____________ 1. Customer inspection 2. Checking market area 3. Need of a bank 4. Market Research 5. None of these
Last Answer : Market Research
Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these
Last Answer : Financial
Description : Without which of the following a bank cannot survive 1. Cash 2. Computers 3. Customers 4. Credit 5. Competitors
Last Answer : Customer
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distributi9on activities except 1. inventory planning 2. transportation 3. materials handling 4. unit pricing 5. communication
Last Answer : unit pricing
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : A Target Market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these
Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these
Last Answer : customers may perceive such modifications as less attractive
Description : A call means 1. calling on friends 2. calling on bank employees 3. calling on prospective customers 4. to make telephone calls 5. calling on relatives
Last Answer : calling on prospective customers
Description : Market __________ is the process of identifying groups of customers with basically similar wants, needs, preferences of buying behaviors. 1. Development 2. Positioning 3. Segmentation 4. Targeting 5. None of these
Last Answer : Segmentation
Description : Which of the following statements is NOT true about the concept of a customer ? 1. A customer and consumer are always the same thing - the terms are 2. completely interchangeable 3. ... customer doesn't necessarily consume the product that they have purchased 5. customers are satisfied clients
Last Answer : customers are satisfied clients
Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these
Last Answer : a differential advantage
Description : To determine its strengths and weaknesses, manager might ask customers all of the following except 1. Was the quality good ? 2. Was the price reasonable ? 3. Have you heard the company slogan ? 4. Was the delivery efficient ? 5. None of these
Last Answer : Have you heard the company slogan ?
Description : Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none
Last Answer : of the needs of the customers profitability
Description : In Banking Services Market can be segmented on the basis of ? 1. Density 2. Customers 3. Both 1 & 2 4. Neither 1 & 2 5. None of these
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : Cross - Selling means ? 1. Selling with a cross face 2. Selling to Red Cross members 3. Selling to Blue cross members 4. Selling across countries 5. Selling other products to existing customers
Last Answer : Selling other products to existing customers
Description : CRM means ? 1. Customer Retention Manager 2. Customer Relationship Management 3. Customers Relatives Meet 4. Channel Rout Market 5. Channel Representative Manager
Last Answer : Customer Relationship Management
Description : A 'Call' centre means ______________ 1. A place where Salesmen meet everyday 2. A Training Centre 3. A bank office setup where customer queries are answered 4. Customers meeting place 5. All the above
Last Answer : A bank office setup where customer queries are answered
Description : Marketing in Banks is required for ? 1. Getting new customers 2. Retaining existing customers 3. Lending 4. D) Accepting of deposits 5. All of these
Last Answer : All of these
Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
Last Answer : Lead generation
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer