13. What would be a good way to segment your data?A. Segment your primary geographic market B. Segment based on Acquisition / Behavior / Conversion dimensions C. Segment based on Recency, Frequency, and Monetary Value D. All of the above

13. What would be a good way to segment your data?
A. Segment your primary geographic market
B. Segment based on Acquisition / Behavior / Conversion dimensions
C. Segment based on Recency, Frequency, and Monetary Value
D. All of the above
by

1 Answer

Answer :

D. All of the above
by

Related questions

The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Last Answer : personality, motives and lifestyles

Susan is so beautiful; I bet she is smart too. This is an example of __________ a) The halo effect b) The primary effect c) A self-fulfilling prophecy d) The recency effect

Description : Susan is so beautiful; I bet she is smart too. This is an example of __________ a) The halo effect b) The primary effect c) A self-fulfilling prophecy d) The recency effect

Last Answer : a) The halo effect

One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Last Answer : Sales Segmentation

Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Description : What is a market segment? a. Group of customers with differing purchasing concerns b. Area of perceptual map where all points intersect c. Group of customers with similar purchasing concerns d. Geographic area where customers are located e. Common area of buying patterns

Last Answer : c. Group of customers with similar purchasing concerns

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Last Answer : retail positioning

Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Last Answer : Mass marketing

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Last Answer : market

When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these

Description : When a marketing research organization chooses a segment of the population that represents the population as a whole, they have chosen a _____ 1. group 2. bi-variant population 3. sample 4. market target 5. none of these

Last Answer : sample

A group of Blue collar customers of a bank will be placed in which of the following segments ? 1. Profession segments 2. Gender based segment 3. Income segment 4. Institutional Segment 5. None of these

Description : A group of Blue collar customers of a bank will be placed in which of the following segments ? 1. Profession segments 2. Gender based segment 3. Income segment 4. Institutional Segment 5. None of these

Last Answer : Profession segments

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

A merger is also called as ______________ 1. an amalgamation 2. a consortium 3. a joint venture 4. an acquisition 5. None of these

Description : A merger is also called as ______________ 1. an amalgamation 2. a consortium 3. a joint venture 4. an acquisition 5. None of these

Last Answer : an amalgamation

Which of the following true statement about CRO? A. Decreased ROI B. Improve user base C. Increased acquisition cost D. All of the above

Description : Which of the following true statement about CRO? A. Decreased ROI B. Improve user base C. Increased acquisition cost D. All of the above

Last Answer : B. Improve user base

What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

Description : What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

Last Answer :  Number of impressions

What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. Simultaneously seeking to achieve differentiation and a price lower than that of competitors C. Concentrating on a particular feature of a product or service to achieve differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Description : What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. ... differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Last Answer : Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium

What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. Simultaneously seeking to achieve differentiation and a price lower than that of competitors C. Concentrating on a particular feature of a product or service to achieve differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Description : What is meant by focused differentiation? A. Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium B. ... differentiation D. Concentrating on differentiation as the primary means of achieving competitive advantage

Last Answer : Providing a high perceived value service or product to a selected market segment that justifies a substantial price premium

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Last Answer : D)use of product

……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics

Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics

Last Answer : Web analytics

The most appropriate meaning of learning is (a) Inculcation of knowledge (b) Modification of behavior (c) Personal adjustment (d) Acquisition of skills

Description : The most appropriate meaning of learning is (a) Inculcation of knowledge (b) Modification of behavior (c) Personal adjustment (d) Acquisition of skills

Last Answer : (b) Modification of behavior

There are so many definition of learning which of the following is most adequate ? {a) the modification of behavior (b) The acquisition and organization (c) The development of skills (d) All of the above

Description : There are so many definition of learning which of the following is most adequate ? {a) the modification of behavior (b) The acquisition and organization (c) The development of skills (d) All of the above

Last Answer : {a) the modification of behavior

the most appropriate meaning of learning is (a) Personal adjustment (b) Modification of behavior (c) Inculcation of knowledge. (d) Acquisition of skills

Description : the most appropriate meaning of learning is (a) Personal adjustment (b) Modification of behavior (c) Inculcation of knowledge. (d) Acquisition of skills

Last Answer : (b) Modification of behavior

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Last Answer : Financial

. A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click rate? A. Word length and frequency B. Specific recipients and personalized message C. List size and offer D. Targeted industry and the day of the week

Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week

Last Answer : B. Specific recipients and personalized message

The term used for acquisition of naked DNA from its environment and its incorporation in their genome by a bacterium is A.transformation B.lysogenic conversion C.conjugation D.transduction

Description : The term used for acquisition of naked DNA from its environment and its incorporation in their genome by a bacterium is A.transformation B.lysogenic conversion C.conjugation D.transduction

Last Answer : A.transformation

The term used for acquisition of naked DNA from its environment and its incorporation in theirgenome by a bacterium is A- transformation B- lysogenic conversion C- conjugation D- .transduction

Description : The term used for acquisition of naked DNA from its environment and its incorporation in theirgenome by a bacterium is A- transformation B- lysogenic conversion C- conjugation D- .transduction

Last Answer : transformation

The term used for acquisition of naked DNA from its environment and its incorporation in their A- transformation B- lysogenic conversion C- conjugation D- transduction

Description : The term used for acquisition of naked DNA from its environment and its incorporation in their A- transformation B- lysogenic conversion C- conjugation D- transduction

Last Answer : transformation

If you sell off a production line (capacity and automation), the amount of cash that the company will receive will be a. 65% of the original cost. b. average cost of production for the previous year (market price). c. 50% of the book value. d. 50% of the acquisition cost. e. 65% of the book value.

Description : If you sell off a production line (capacity and automation), the amount of cash that the company will receive will be a. 65% of the original cost. b. average cost of production for the previous year (market ... . 50% of the book value. d. 50% of the acquisition cost. e. 65% of the book value.

Last Answer : a. 65% of the original cost.

The markets are grouped into different types based on teh geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statement the following is not correct ?1. Nature of transaction 2. Geographical area 3. Location of Market place 4. Volume of transaction 5. None of these

Description : The markets are grouped into different types based on teh geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statement the following is ... Geographical area 3. Location of Market place 4. Volume of transaction 5. None of these

Last Answer : Location of Market place

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above

Last Answer : location of marketing place

Traditionally, companies have defined their business in product terms or in technological terms. Howevermisison statements should be all of the following EXCEPT :1. Market Oriented 2. A statement of religion 3. motivating 4. based on distinctive competencies 5. none of these

Description : Traditionally, companies have defined their business in product terms or in technological terms. However misison statements should be all of the following EXCEPT : 1. Market Oriented 2. A statement of religion 3. motivating 4. based on distinctive competencies 5. none of these

Last Answer : A statement of religion

A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map

Description : A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map

Last Answer : image

A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. using a geographical segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Description : A firm with limited resources can compete with much larger organization by : 1. concentrating its efforts on a single segment 2. using a multi-segment targeting strategy 3. ... segmentation variable 4. using multivaluable segmentation 5. concentrating its efforts on the total population

Last Answer : concentrating its efforts on a single segment

A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits 1. micro marketing 2. niche marketing 3. mass marketing 4. segment marketing 5. none of these

Description : A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits 1. micro marketing 2. niche marketing 3. mass marketing 4. segment marketing 5. none of these

Last Answer : niche marketing

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

Rather than constructing their own currency baskets, many nations peg the value of their currencies to a currency basket defined by the International Monetary Fund. Which of the following illustrates this basket? A. IMF tranche B. Special Drawing Rights C. Primary reserve asset D. Swap facility

Description : Rather than constructing their own currency baskets, many nations peg the value of their currencies to a currency basket defined by the International Monetary Fund. Which of the following illustrates this ... . IMF tranche B. Special Drawing Rights C. Primary reserve asset D. Swap facility

Last Answer : B. Special Drawing Right

Be honest, how much does marketing and advertising affect your purchasing behavior?

Description : Be honest, how much does marketing and advertising affect your purchasing behavior?

Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.

Business ethics is essentially about 1. universal codes of business practice 2. societal oriented behavior by firms 3. A culturally conditional agreement on what constitutes right and wrong 4. Honesty 5. None of these

Description : Business ethics is essentially about 1. universal codes of business practice 2. societal oriented behavior by firms 3. A culturally conditional agreement on what constitutes right and wrong 4. Honesty 5. None of these

Last Answer : societal oriented behavior by firms

A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Description : A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Last Answer : learning

Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Description : Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Last Answer : a consumer's mind receives, organizes and interprets physical stimuli

The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above

Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above

Last Answer : D. All of the above

The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou

Description : The highly involved consumer buying behavior while perceiving significant differences between brands is called A. complex buoying behavior B. variety seeking buying behavior C. dissonance reducing buying behavior D. habitual buying behaviou

Last Answer : A. complex buoying behavior

________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands A.complex behavior B.variety seeking behavior C.dissonance reducing behavior D.habitual behavior Answer: A

Description : ________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands A.complex behavior B.variety seeking behavior C.dissonance reducing behavior D.habitual behavior Answer: A

Last Answer : A.complex behavior

Casual research is 1. Together primary data to shed light on the real nature of the problem 2. to ascertain certain magnitudes 3. to find out cause and effect relationship 4. to explore the gravity of the situation 5. none of these

Description : Casual research is 1. Together primary data to shed light on the real nature of the problem 2. to ascertain certain magnitudes 3. to find out cause and effect relationship 4. to explore the gravity of the situation 5. none of these

Last Answer : to find out cause and effect relationship

Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Description : Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive

Last Answer : secondary

Primary data are BEST described as the : 1. first batch of data collected for a specific study 2. data that are observed, recorded, or collected from respondents 3. data that were compiled for some purpose other than the current study 4. data that are collected from a computerized database 5. none of these

Description : Primary data are BEST described as the : 1. first batch of data collected for a specific study 2. data that are observed, recorded, or collected from respondents 3. data that were compiled for ... than the current study 4. data that are collected from a computerized database 5. none of these

Last Answer : data that are observed, recorded, or collected from respondents

Primary data is generally collected through 1. Survey 2. Experiment 3. Observation 4. Census report 5. None of these

Description : Primary data is generally collected through 1. Survey 2. Experiment 3. Observation 4. Census report 5. None of these

Last Answer : Survey

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Last Answer : C)Type of organisation

During a merger and acquisition transaction, the ability to find and use good comparable data for a valuation is relatively ____________. a) easy because each successful company within an industry uses the same ratios b) easy because public stock price fluctuation is not sufficient or erratic enough to make a difference c) difficult because book value is adjusted in small companies as FIFO is the method of choice and in public companies’ book value is static due to LIFO d) difficult because size differential, management depth, product diversity and access to lines of credit seldom match the company being valued

Description : During a merger and acquisition transaction, the ability to find and use good comparable data for a valuation is relatively ____________. a) easy because each successful company within an industry ... depth, product diversity and access to lines of credit seldom match the company being valued

Last Answer : d) difficult because size differential, management depth, product diversity and access to lines of credit seldom match the company being valued

How do you track a conversion path across multiple website domains in Google Analytics?

Description : How do you track a conversion path across multiple website domains in Google Analytics?

Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.

The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: 1. Different screen size 2. Context 3. Functionality 4. Intent

Description : The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except: 1. Different screen size 2. Context 3. Functionality 4. Intent

Last Answer : Intent