Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these
Last Answer : all a, b, c and d
Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Last Answer : the seller should aim at customer satisfaction
Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters
Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving
Last Answer : C. less engagement
Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction
Last Answer : Marketing means selling
Description : Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these
Last Answer : Product, Customer wants
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these
Last Answer : Sales Promotion
Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations
Last Answer : Most efforts of the organization
Description : Which are the two central pillars of business success for Conversion Optimization to succeed? A. Customer Focus and Continuous Improvement B. Continuous Improvement and Marketing C. Marketing and Customer Focus D. User Experience and Sales
Last Answer : A. Customer Focus and Continuous Improvement
Description : Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above
Last Answer : A. drive profitable customer action
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.
Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement
Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.
Last Answer : A. Personal selling.
Description : Systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called A. promotion mix B. marketing communication mix C. strategic buyer behavior mix D. both a and b
Last Answer : D. both a and b
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers
Last Answer : the ratio of benefits to costs available to buyers
Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery
Last Answer : B. Performance metrics
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these
Last Answer : all of these
Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these
Last Answer : Customer relationship management
Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these
Last Answer : none of these
Description : The first step in the selling process is 1. preapproach 2. approaching the customer 3. making the presentation 4. overcoming objections 5. prospecting
Last Answer : prospecting
Description : What is the goal of Advertising ? 1. sales increase 2. establish brand equity 3. enter the target market 4. all of the above 5. none of these
Last Answer : all of the above
Description : ________ goal of a business-to-business website involves an interactive dialogue with a virtual sales person. A. Sell B.Sizzle C.Serve D.None of the above
Last Answer : A. Sell
Description : Arrange the following Steps of selling process in a proper order in order to help the sales man ? o I. Approach o II. Presentation and demonstration o III. Prospecting and qualifying o IV. Closing sales and follow-up o V. ... 3. I, II, V, III, IV 4. II, I, III, V, IV 5. None of these
Last Answer : I, II, III, IV, V
Description : SWOT Stands for ______________ 1. Strength, Weakness, Opportunities and Threats 2. Selling, Willing, Opening and Treating 3. Sales, Winning, Opportunity and Team 4. Sales, Weakness, Opportunity and Team 5. None of these
Last Answer : Strength, Weakness, Opportunities and Threats
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : Which one of the promotion elements is probably the most powerful for services ? 1. publicity 2. advertising 3. personal selling 4. sales promotion 5. none of these
Last Answer : personal selling
Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these
Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers
Description : The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these
Last Answer : secure optimum market coverage
Description : Personal selling tries to achieve three general goals : finding prospects, convincing prospects to buy, and 1. monitoring new products being developed 2. being aware of competitors' sales activities 3. depending on one-sale customers 4. avoiding repeat sales 5. keeping customers satisfied
Last Answer : keeping customers satisfied
Description : t an organization, its products, or both, that is transmitted through a mass medium at no charge. 1. advertising 2. publicity 3. public relations 4. sales promotion 5. personal selling
Last Answer : publicity
Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. ... other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these
Last Answer : tighten its control over distribution of its products
Description : The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these
Last Answer : advertising and sales promotion
Description : A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations
Last Answer : sales promotion
Description : Sales Promotion Includes ___ Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts
Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
Description : Sales Promotion Includes: A. Selling B. Publicity C. Advertise D. All of the above
Description : Sales Promotion Includes are: A. Advertise B.Publicity C.Selling D.All of the above
Last Answer : D.All of the above
Description : Sales Promotion Includes ____. Advertise Publicity Selling All of the above
Last Answer : All of the above
Description : How could improving customer service through customer service management lead to more sales?
Last Answer : - removed -
Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning
Last Answer : preparing
Description : Which of the following is least likely to be directly involved in actually making sales ? 1. order taker 2. current-customer salesperson 3. order getter 4. fixed order taker 5. support personnel
Last Answer : support personnel
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Last Answer : Customer reaction to the idea of product