One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these

One of the following is NOT included in 4 P's of
Marketing..
1. Product
2. Price
3. Place
4. Policy
5. None of these
by

1 Answer

Answer :

Policy
by

Related questions

Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People

Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

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Last Answer : People, Product, Process

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

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Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

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Last Answer : Topographic

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In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

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In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

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The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above

Last Answer : location of marketing place

A market situation in which there are only a few sellers & each seller can influence its price output policy is called 1. Oligopoly 2. Monopoly 3. Monopolistic 4. Duopoly 5. None of these

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A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Last Answer : retail positioning

Direct marketing and automatic vending are examples of 1. off-premise retailing 2. portfolio retailing 3. non-store retailing 4. off-price retailing 5. direct retailing

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Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

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A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

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According to Olivier Mesly, the 4 P’s critical for the success of a project are: (A) plan, processes, people, policy (B) plan, processes, people, power (C) plan, processes, potential, policy (D) plan, processes, potential, power

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Last Answer : Marketing concept

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these

Last Answer : A strategy that specializes in limited or unique product category

Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

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Last Answer : all a, b, c and d

To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

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Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

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An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

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A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following ? 1. Product advertising 2. Pioneer advertising 3. Defensive advertising 4. Societal marketing 5. Publicity

Last Answer : Product advertising

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. immediately dropping the product from the product mix 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Last Answer : allowing the product to decline without a change in the marketing strategy

Market Research is needed for 1. checking the market area 2. checking the right product to be sold 3. making proper marketing decisions 4. deciding right time to sell 5. all of these

Description : Market Research is needed for 1. checking the market area 2. checking the right product to be sold 3. making proper marketing decisions 4. deciding right time to sell 5. all of these

Last Answer : making proper marketing decisions

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Last Answer : line

A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix

Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix

Last Answer : specific version of a product

Which one of the following is NOT an industrial product ? 1. oil to be refined into fuel for homes 2. transistors used as components for portable radios 3. paper, pens and glue used in bank branch offices 4. a marketing consultant who prepares marketing plants for clients 5. computer software to help people complete personal tax forms

Description : Which one of the following is NOT an industrial product ? 1. oil to be refined into fuel for homes 2. transistors used as components for portable radios 3. paper, pens and glue ... who prepares marketing plants for clients 5. computer software to help people complete personal tax forms

Last Answer : computer software to help people complete personal tax forms

If marketing research shows that an aggregate of people do not desire a particular product, the people in the aggregate : 1. are a market for the product 2. do not have the ability to purchase the product 3. do not have the authority to purchase the product 4. are not market for the product 5. are a market but will not purchase the product

Description : If marketing research shows that an aggregate of people do not desire a particular product, the people in the aggregate : 1. are a market for the product 2. do not have the ability to purchase the ... product 4. are not market for the product 5. are a market but will not purchase the product

Last Answer : are not market for the product

Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these

Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these

Last Answer : a strategy that specializes in limited or unique product category

Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Last Answer : Media allocation

People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk of marketing 3. the role of promotion is to communicate and to facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Last Answer : the role of promotion is to communicate and to facilitate exchanges

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

_________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these

Description : _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements. 1. Innovative Marketing 2. Consumer-oriented marketing 3. Value marketing 4. Sense-of-mission marketing 5. none of these

Last Answer : Value marketing

Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in advertising ANS:- 4 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations

Last Answer : promotional efforts that promote value and utility

Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening5. test marketing

Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing

Last Answer : screening

In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no association between the site traffic and marketing c. Ads can send receivers to a specific landing page, which can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation site traffic and marketing C. Ads can send receivers to a specific landing page, which can be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no correlation site traffic and marketing  Ads can send receivers to a specific landing page, which can be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no ... be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Last Answer :  Ads can send receivers to a specific landing page, which can be tracked