In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

In modern times ____________ is defined as the 5th P
of Marketing
1. Policy
2. Period
3. Perception
4. Packaging
5. None of these
by

1 Answer

Answer :

Packaging
by

Related questions

In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Last Answer : Packaging

In non profit oriented marketing ____________ 1. objectives are more complex 2. objectives are less complex 3. objectives are very simple 4. objectives are not defined 5. none of these

Description : In non profit oriented marketing ____________ 1. objectives are more complex 2. objectives are less complex 3. objectives are very simple 4. objectives are not defined 5. none of these

Last Answer : objectives are more complex

The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications

Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications

Last Answer : advertising expenditures

Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Last Answer : Level of the budgeted expenses

To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Last Answer : Market research

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Last Answer : Financial

Services have special characteristics namely ____________ which affect their marketing process 1. intangibility 2. inseparability 3. Heterogeneity 4. Perishability 5. All the above

Description : Services have special characteristics namely ____________ which affect their marketing process 1. intangibility 2. inseparability 3. Heterogeneity 4. Perishability 5. All the above

Last Answer : All the above

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Last Answer : A way of direct marketing

Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

Last Answer : Share of business among peers

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. 1. flighting 2. dated 3. plotted4. pulsing 5. continuous

Description : In a ____________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. 1. flighting 2. dated 3. plotted 4. pulsing 5. continuous

Last Answer : pulsing

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these

Description : Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these

Last Answer : Profits

Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Last Answer : facilitating satisfying exchange relationships

One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these

Description : One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these

Last Answer : Policy

Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Last Answer : All of these

Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these

Description : Modern method of marketing include 1. publicity on the net 2. advertisement on the net 3. soliciting business through e-mails 4. tele marketing 5. all of these

Last Answer : all of these

Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these

Description : Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these

Last Answer : Profits

The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list

Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list

Last Answer : c. A user showing a continuous interest in the matter

Creative marketing can be defined as __________. a. A marketing department entailing several employees. b. The brand value of an organization. c. A set of schemes undertaken by the organization for distributing the marketing material. d. The marketing content and its inventive aspect.

Description : Creative marketing can be defined as __________. a. A marketing department entailing several employees. b. The brand value of an organization. c. A set of schemes undertaken by the organization for distributing the marketing material. d. The marketing content and its inventive aspect.

Last Answer : d. The marketing content and its inventive aspect.

Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Last Answer : B. Just another name for social media marketing

Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above

Description : Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above

Last Answer : A. drive profitable customer action

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and Financing 3. Warehousing, Transportation, and advertising 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Last Answer : Market Information, Transportation, Warehousing and Financing

Which among the following is / are advantages of packaging ? 1. it helps increase sales 2. it adds to the use of product 3. it helps in storage 4. all of the above 5. none of the above

Description : Which among the following is / are advantages of packaging ? 1. it helps increase sales 2. it adds to the use of product 3. it helps in storage 4. all of the above 5. none of the above

Last Answer : all of the above

The package design of a bag of flour would most likely be criticized for being 1. unsafe to the environment 2. unsafe to the user 3. deceptive 4. functionality deficient 5. well suited for multiple-unit packaging

Description : The package design of a bag of flour would most likely be criticized for being 1. unsafe to the environment 2. unsafe to the user 3. deceptive 4. functionality deficient 5. well suited for multiple-unit packaging

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Multiple packaging is 1. likely to increase demand 2. the same as family packaging 3. the most effective type of packaging 4. the most expensive type of packaging 5. none of these

Description : Multiple packaging is 1. likely to increase demand 2. the same as family packaging 3. the most effective type of packaging 4. the most expensive type of packaging 5. none of these

Last Answer : the same as family packaging

Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Last Answer : consumer convenience products

The primary purpose of 'packaging' is 1. Protection 2. Appeal 3. Performance 4. All of the above 5. None of these

Description : The primary purpose of 'packaging' is 1. Protection 2. Appeal 3. Performance 4. All of the above 5. None of these

Last Answer : Protection

When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there are similarities between the two cultures 4. if packaging is adjusted to match local customs 5. none of these

Description : When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there ... between the two cultures 4. if packaging is adjusted to match local customs 5. none of these

Last Answer : if there are similarities between the two cultures

__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

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Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

Description : Which criteria should be adopted by a marketer for a brand extension decision ? 1. The fit 2. The Value perception 3. Competitive edge 4. All the above 5. None of these

Last Answer : All the above

The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

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The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

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Last Answer : situational, lifestyle and demographic

A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Description : A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Last Answer : learning

Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Description : Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Last Answer : selecting, organizing and interpreting information inputs

Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Description : Consumer behavior, Perception is a process through which 1. a consumer make ultimate purchasing 2. a consumer is satisfied 3. a consumer's mind receives, organizes and interprets physical stimuli 4. both 1 and 3 5. none of these

Last Answer : a consumer's mind receives, organizes and interprets physical stimuli

The products such as "VHS tapes" are examples of A. product classes B. product forms C. branding D. product perception

Description : The products such as "VHS tapes" are examples of A. product classes B. product forms C. branding D. product perception

Last Answer : B. product forms

which Products like as “VHS tapes” A.product classes B.branding C.product forms D.product perception Answer: B

Description : which Products like as “VHS tapes” A.product classes B.branding C.product forms D.product perception Answer: B

Last Answer : B.branding

Consumer day is celebrated on _________________ 1. 15th March 2. 25th March 3. 29th March 4. 5th March 5. 16th March

Description : Consumer day is celebrated on _________________ 1. 15th March 2. 25th March 3. 29th March 4. 5th March 5. 16th March

Last Answer : 15th March

In 4 P model for marketing, the place relates to which aspect ? 1. Distribution 2. Production 3. Transportation 4. both 1 & 3 5. both 2 & 3

Description : In 4 P model for marketing, the place relates to which aspect ? 1. Distribution 2. Production 3. Transportation 4. both 1 & 3 5. both 2 & 3

Last Answer : both 1 & 3

Do you think Steve Jobs is the greatest presenter of modern times?

Description : Do you think Steve Jobs is the greatest presenter of modern times?

Last Answer : Jeremy Clarkson.

The process by which you become aware of messages through your sense is called ____________ a) Organization b) Sensation c) Interpretation-Evaluation d) Perception

Description : The process by which you become aware of messages through your sense is called ____________ a) Organization b) Sensation c) Interpretation-Evaluation d) Perception

Last Answer : d) Perception

Agents behavior can be best described by ____________ a) Perception sequence b) Agent function c) Sensors and Actuators d) Environment in which agent is performing

Description : Agents behavior can be best described by ____________ a) Perception sequence b) Agent function c) Sensors and Actuators d) Environment in which agent is performing

Last Answer : b) Agent function

This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing

Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing

Last Answer : C. CTR