People tend to view promotion from many vintage
points. Which alternative below is MOST accurate ?
1. promotion costs cause product costs to be higher
2. promotion activities make up the bulk of
marketing
3. the role of promotion is to communicate and to
facilitate exchanges
4. promotion should be directed toward numerious
audiences
5. none of these
points. Which alternative below is MOST accurate ?
1. promotion costs cause product costs to be higher
2. promotion activities make up the bulk of
marketing
3. the role of promotion is to communicate and to
facilitate exchanges
4. promotion should be directed toward numerious
audiences
5. none of these