Services have special characteristics namely ____________ which affect their marketing process 1. intangibility 2. inseparability 3. Heterogeneity 4. Perishability 5. All the above

Services have special characteristics namely
____________ which affect their marketing process
1. intangibility
2. inseparability
3. Heterogeneity
4. Perishability
5. All the above
by

1 Answer

Answer :

All the above
by

Related questions

Services have special characteristics namely ________which affect their Marketing process 1. Intangibility 2. Inseparability 3. Heterogeneity 4. Perishability 5. All the above

Description : Services have special characteristics namely ________which affect their Marketing process 1. Intangibility 2. Inseparability 3. Heterogeneity 4. Perishability 5. All the above

Last Answer : All the above

. At the Melting Moments, an ice cream parlour, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as A. Inseparability B. Intangibility C. Heterogeneity D. Perishability E. Dependency

Description : . At the Melting Moments, an ice cream parlour, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream ... known as A. Inseparability B. Intangibility C. Heterogeneity D. Perishability E. Dependency

Last Answer : D. Perishability

Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Description : Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : C)Perishability

Because of a service's __________, standardisation and quality are extremely difficult to control. A)intangibility B)inseparability C)homogeneity D)heterogeneity E)perishability

Description : Because of a service's __________, standardisation and quality are extremely difficult to control. A)intangibility B)inseparability C)homogeneity D)heterogeneity E)perishability

Last Answer : D)heterogeneity

The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Description : The owner of the Beauty Spot beauty salon has difficulty in standardising and controlling the quality of service the customers in her salon receive. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : D)Heterogeneity

The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ? 1. Intangibility 2. Inseparability 3. Variability 4. Perishability 5. None of these

Description : The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ? 1. Intangibility 2. Inseparability 3. Variability 4. Perishability 5. None of these

Last Answer : Inseparability

Because of a service's ___________, standardization and quality are extremely difficult to control 1. intangibility 2. inspeparability 3. homogeneity 4. heterogeneity 5. perishability

Description : Because of a service's ___________, standardization and quality are extremely difficult to control 1. intangibility 2. inspeparability 3. homogeneity 4. heterogeneity 5. perishability

Last Answer : heterogeneity

Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishabilit y D)Heterogeneity

Description : Beauticians find it difficult to market their product because the customer must be involved in the production of the product (i.e., the facial). This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity

Last Answer : B)Inseparability

Alex Knox, a young dentist, finds that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot he is seeing an existing patient. Alex's problems with expanding his practice deal with the aspect of service called: A)perishability. B)credence. C)inseparability. D)heterogeneity.

Description : Alex Knox, a young dentist, finds that he is not bringing in enough revenue to cover his expenses. He would like to schedule more patients, but he finds that in almost every time slot ... practice deal with the aspect of service called: A)perishability. B)credence. C)inseparability. D)heterogeneity.

Last Answer : C)inseparability.

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Last Answer : Financial

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

________ in IoT as one of the key characteristics, devices have different hardware platforms and networks. A. Sensors B. Heterogeneity C. Security D. Connectivity

Description :  ________ in IoT as one of the key characteristics, devices have different hardware platforms and networks. A. Sensors B. Heterogeneity C. Security D. Connectivity

Last Answer : B. Heterogeneity 

Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Last Answer : Level of the budgeted expenses

To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Description : To make proper marketing decisions we need to be done ____________ 1. Market research 2. Financial product 3. Targeted marketing 4. Publicity 5. None of these

Last Answer : Market research

In non profit oriented marketing ____________ 1. objectives are more complex 2. objectives are less complex 3. objectives are very simple 4. objectives are not defined 5. none of these

Description : In non profit oriented marketing ____________ 1. objectives are more complex 2. objectives are less complex 3. objectives are very simple 4. objectives are not defined 5. none of these

Last Answer : objectives are more complex

In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Description : In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these

Last Answer : Packaging

Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Last Answer : A way of direct marketing

Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

Description : Market share means ____________ 1. Market price of shares 2. Sensex 3. Share market 4. Share of business among peers 5. Marketing Volatility

Last Answer : Share of business among peers

Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these

Last Answer : speciality products

The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others 1. facilitator 2. reference actor 3. opinion leader 4. social role player 5. none of these

Description : The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others 1. facilitator 2. reference actor 3. opinion leader 4. social role player 5. none of these

Last Answer : opinion leader

A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix

Description : A product item can be best described as a 1. component of a marketing mix 2. particular type of brand 3. specific characteristics of a company's product 4. specific version of a product 5. unit of the marketing mix

Last Answer : specific version of a product

Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics

Last Answer : Media allocation

A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits 1. micro marketing 2. niche marketing 3. mass marketing 4. segment marketing 5. none of these

Description : A company is practicing _______ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits 1. micro marketing 2. niche marketing 3. mass marketing 4. segment marketing 5. none of these

Last Answer : niche marketing

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these

Last Answer : Mass marketing

The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Last Answer : customer contact

Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation of value and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : Developing and performing marketing activities across national boundaries

The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

Be honest, how much does marketing and advertising affect your purchasing behavior?

Description : Be honest, how much does marketing and advertising affect your purchasing behavior?

Last Answer : Probably more than I think, less than they think. For higher ticket items like appliances and cars and electronics, I will be inclined to notice a product for which I have seen attractive advertising, but ... a lot of it to be very creative and interesting. Extra points for making me laugh out loud.

Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic devices for promoting goods and services. d. In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing

Description : Which of the following is incorrect about digital marketing? a. Digital marketing can only be done offline b. Digital marketing cannot be done offline. c. Digital marketing requires electronic ... , digital marketing can be understood as online marketing, web marketing, and e-mail marketing

Last Answer : b. Digital marketing cannot be done offline.

Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

Description : Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

Last Answer : electronic devices

. What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. Digital marketing cannot be done online D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Description : . What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Last Answer : C. Digital marketing cannot be done online

Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Description : Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Last Answer :  SEO

What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital marketing cannot be done online  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Description : What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital ...  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Last Answer :  Digital marketing cannot be done online

What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. Digital marketing cannot be done online D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Description : What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. ... D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Last Answer : C. Digital marketing cannot be done online

Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

Description : Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

Last Answer :  electronic devices

The Indian Constitution provides the country with three categories of civil services, namely (1) all India, central and state services (2) administrative, railway and police services (3) administrative, police and revenue services (4) administrative, police and foreign services

Description : The Indian Constitution provides the country with three categories of civil services, namely (1) all India, central and state services (2) administrative, railway and police services (3) administrative, police and revenue services (4) administrative, police and foreign services

Last Answer : (4) administrative, police and foreign services Explanation: The constitution under Article 312 provides for the establishment of three allIndia Civil Services: Indian Administrative Service, Indian Police Service ... . All appointments to All India Civil Services are made by the President of India.

As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland to add tangibility to which one of the following qualities? A) experience B)credence C)search D)perishability

Description : As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland ... to which one of the following qualities? A) experience B)credence C)search D)perishability

Last Answer : C)search

Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. This process is called 1. prospecting 2. preparing 3. approaching the customer 4. sales training 5. sales planning

Description : Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. ... 2. preparing 3. approaching the customer 4. sales training 5. sales planning

Last Answer : preparing

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new process development stages ? 1. Concept development and testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Description : When a company reviews sales, costs, and profit projections for a new product to find out whether these factors satisfy the company's objectives, they are in which of the following new ... testing 2. Commercialization 3. Business analysis 4. Marketing strategy development 5. none of these

Last Answer : Business analysis

The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

Sole trading" has ____________ owner(s) 1. One 2. Two 3. More than 3 4. More than 10 5. None of these

Description : Sole trading" has ____________ owner(s) 1. One 2. Two 3. More than 3 4. More than 10 5. None of these

Last Answer : One

A price fixed by a manufacturer which cannot be varied by a retailer is called ____________ 1. Ad valorem Price 2. Manufacturing price 3. Retailer's price 4. Market Price 5. Administered Price

Description : A price fixed by a manufacturer which cannot be varied by a retailer is called ____________ 1. Ad valorem Price 2. Manufacturing price 3. Retailer's price 4. Market Price 5. Administered Price

Last Answer : Administered Price

IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minorconsideration when compared with service, dependability, and timeliness.1. Planning 2. Strategy 3. Objectives 4. Cost 5. Speed

Description : IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minor consideration when compared with service, dependability, and timeliness. 1. Planning 2. Strategy 3. Objectives 4. Cost 5. Speed

Last Answer : Cost