Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these
Last Answer : Deceptive promotion
Description : A Brand Name is ? 1. A Symbol or a design for the purpose of identification 2. Its legal version is trademark 3. It is given legal protection 4. All the above 5. None of the above
Last Answer : All the above
Description : In modern times _________ is defined as the 5th P of marketing ? 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these
Last Answer : Packaging
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing
Last Answer : Market Information, Transportation, Warehousing and Financing
Description : A company wanting to maintain market share during the maturity stage requires moderate and some times large 1. advertising expenditures 2. distribution expenditures 3. production expenditures 4. price increases 5. packaging modifications
Last Answer : advertising expenditures
Description : Which among the following is / are advantages of packaging ? 1. it helps increase sales 2. it adds to the use of product 3. it helps in storage 4. all of the above 5. none of the above
Last Answer : all of the above
Description : The package design of a bag of flour would most likely be criticized for being 1. unsafe to the environment 2. unsafe to the user 3. deceptive 4. functionality deficient 5. well suited for multiple-unit packaging
Last Answer : functionality deficient
Description : Multiple packaging is 1. likely to increase demand 2. the same as family packaging 3. the most effective type of packaging 4. the most expensive type of packaging 5. none of these
Last Answer : the same as family packaging
Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these
Last Answer : consumer convenience products
Description : In modern times ____________ is defined as the 5th P of Marketing 1. Policy 2. Period 3. Perception 4. Packaging 5. None of these
Description : When products are introduced into one nation from another, acceptance is far more likely 1. if prices are set very low 2. when bribes are paid to local officials to aid distribution 3. if there ... between the two cultures 4. if packaging is adjusted to match local customs 5. none of these
Last Answer : if there are similarities between the two cultures
Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these
Last Answer : people
Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these
Last Answer : customers may perceive such modifications as less attractive
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : which triggers positive or negative emotions leads to purchase motivation * emotional appeal rational appeal moral appeal irrational appeal
Last Answer : emotional appeal
Description : The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as A. emotional appeal B. rational appeal C. moral appeal D. irrational appeal
Last Answer : A. emotional appeal
Description : which triggers positive or negative emotions leads to purchase motivation A.emotional appeal B.rational appeal C.moral appeal D.irrational appeal Answer : A
Last Answer : A.emotional appea
Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together
Last Answer : bring buyers and sellers together
Description : Data compiled inside or outside the organization for some purpose other than the current research investigation are termed __________ data : 1. organizational 2. primary 3. secondary 4. exploratory 5. descriptive
Last Answer : secondary
Description : Primary data are BEST described as the : 1. first batch of data collected for a specific study 2. data that are observed, recorded, or collected from respondents 3. data that were compiled for ... than the current study 4. data that are collected from a computerized database 5. none of these
Last Answer : data that are observed, recorded, or collected from respondents
Description : Which of the given reasons, is NOT a valid reason for packaging of food items? a) Security and portion control. c)Marketing and convenience b) Protection and information transmission. d) None of the mentioned
Last Answer : Protection and information transmission.
Description : The Consumer Protection Act, 1986 provides ______ 1. convenient procedure 2. time limit 3. check on unfair practices 4. all of the above 5. none of these
Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these
Last Answer : Marketing concept
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these
Last Answer : Customer reaction to the idea of product
Description : The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these
Last Answer : secure optimum market coverage
Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these
Last Answer : Losses are too great to prolong the product's life
Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these
Last Answer : the performance of a specific brand
Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these
Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these
Last Answer : Marketing Control
Description : Are performance based marketing campaigns a good idea?
Last Answer : answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : KPI Stands for 1. Key Performance Indicator 2. Key Performance Index 3. Key Product Indicator 4. Key Process Index
Last Answer : Key Performance Indicator
Description : If customer expectation and product performance are match ______. shows the satisfaction of the customer shows the dissatisfaction of the customer does not meet customer requirement All of the above
Last Answer : shows the satisfaction of the customer
Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery
Last Answer : B. Performance metrics
Description : What is the area that is often overlooked in conversion-rate optimization? A. Internet performance B. Hyperlinks C. Mobile devices D. Website performance
Last Answer : D. Website performance
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Last Answer : All of the above
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : If customer's expectations and products performance matches, the customer is A. satisfied B. dissatisfied C. delighted D. none of above
Last Answer : A. satisfied
Description : Which of the following shows the satisfaction of the customer in digital marketing? A. When customer expectations are approximately matched with the product's performance. B. When customer expectations are good ... 's performance. C. When product's performance good. D. All of the above
Last Answer : A. When customer expectations are approximately matched with the product's performance.
Description : If customer expectation and product performance are match A. delighted B.dissatisfied C.satisfied D.None of the above
Last Answer : C.satisfied
Description : customer is _________, If customer’s expectations and products performance matches A.satisfied B.dissatisfied C.delighted D.none of the
Last Answer : A.satisfied
Last Answer : shows the satisfaction of the customer
Description : Operational audits generally have been conducted by internal and COA auditors, but may be performed by certified public accountants. A primary purpose of an operational audit is to provide: ... statements. d. A means of assurance that internal accounting controls are functioning as planned
Last Answer : A measure of management performance in meeting organizational goals
Description : The primary purpose of an independent financial statement audit is to a. Provide a basis for assessing management's performance b. Comply with government regulatory requirements c. Assure ... users with an unbiased opinion about the fairness of information reported in the financial statements
Last Answer : Provide users with an unbiased opinion about the fairness of information reported in the financial statements