A business that adopts the proactive strategy to social responsibility:
A)assumes responsibility for its actions and responds to accusations without outside
pressure
B)tries to minimise or avoid additional obligations linked to a problem or problems
C)allows a condition or potential problem to go unresolved until the public learns about it

1 Answer

Answer :

A)assumes responsibility for its actions and responds to accusations without outside
pressure

Related questions

Description : A business adopting the defence strategy approach to social responsibility: A)assumes responsibility for its actions B)tries to minimise or avoid additional obligations linked to the problem C) ... the public learns about it D)complains that current government regulations are unfair and unfavourable

Last Answer : B)tries to minimise or avoid additional obligations linked to the problem

Description : A business that allows a condition or potential problem to go unresolved until the public learn about it is using the ----- strategy. A)accommodation B)proactive C)defence D)reaction

Last Answer : D)reaction

Description : Which of the following statements about social responsibility is FALSE? Social responsibility : A)can be viewed as a contract with society B)is a company's obligation to maximise its positive ... on society C)is a vital factor in marketing strategy decisions D)relates to individual decisions.

Last Answer : D)relates to individual decisions.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of: A)service advertising B)social marketing C)campaign marketing D)product advertising

Last Answer : B)social marketing

Description : ------ refers to the specific development, pricing, promotion, and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmemtal marketing D)Green marketing 9) A business adopting the defence strategy approach to social responsibility:

Last Answer : D)Green marketing

Description : Air-tech management learns that last month's production run of heaters is defective and announces a recall of the specific models produced. To handle the large number of products ... distribution centre B)private warehouse C)dispatching shipment system D)public warehouse E)materials handling system

Last Answer : D)public warehouse

Description : If a manager tries to form territories with equal sales potential, the territories will usually be unequal in geographic size; this will cause the salespersons with larger territories to A)develop ... potential is the same. D)have much larger sales than those salespeople with smaller territories.

Last Answer : B)have to work longer and harder to generate a certain sales volume.

Description : What actions and civil obligations are not a civil responsibility?

Last Answer : The law of obligations is one branch of private law under the civil law legal system and An obligation is a legal bond by which one or more parties.obligations did not originally form part roman law

Description : Obligations of business towards various parties of the societies is known as a. Social Welfare b. Social Responsibility c. Social Value d.Business Ethics

Last Answer : b. Social Responsibility

Description : Which of the following is not an argument for the assumption of social responsibility by business? (a) Long-run profits ; (b) Stockholder interests ; (c) Ethical obligations ; (d) Costs

Last Answer :  (b) Stockholder interests ;

Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Last Answer : B)marketing environment

Description : When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

Last Answer : D)deterministic

Description : If cigarette manufacturers were to lobby Parliament to get restrictions on cigarette advertising eased, their environmental response would best be described as: A)passive B)reactive C)proactive D)conservative E)dominant

Last Answer : C)proactive

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

Description : As a counselor, a personnel manager __________ 1. reminds the management of moral obligations towards employees 2. encourages the employees 3. tries to settle the disputes between labour and management 4. all of the above 5. none of these

Last Answer : encourages the employees

Description : Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and ... C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

Last Answer : D)no longer satisfies a sufficient number of customers.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

Description : If a company adopts a blue ocean strategy, which of the following will it not do? A. Innovate B. Create value C. Offer a low cost D. Compete head-on

Last Answer : Compete head-on

Description : If a company adopts a blue ocean strategy, which of the following will it not do? A. Innovate B. Create value C. Offer a low cost D. Compete head-on

Last Answer : Compete head-on

Description : The policy that assumes that demand is relatively inelastic over certain price ranges is called A)price lining. B)odd-even pricing. C)price skimming. D)prestige pricing. E)customary pricing.

Last Answer : A)price lining.

Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.

Description : The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is: A)Monopoly B)Oligopoly C)Monopolistic Competition D)Perfect Competition

Last Answer : C)Monopolistic Competition

Description : The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

Last Answer : E)executive summary

Description : Which one of the following best defines the interest stage in the product adoption process? A)The buyer tries to find the product B)The buyer considers the benefits and determines whether or ... to determine its usefulness D)The buyer seeks information and is receptive to learning about the product

Last Answer : D)The buyer seeks information and is receptive to learning about the product

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

Description : Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

Last Answer : E)keeping customers satisfied.

Description : As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Last Answer : C)internal search

Description : If Happy Bags expresses concern that its products are having too great an impact on the pollution of ground water under landfills, this concern is directly related to the firm's: A)social responsibility. B)marketing orientation. C)profitability. D)ethics. E)distribution system.

Last Answer : A)social responsibility.

Description : All of the following are social responsibility issues related to the environment, or green marketing, EXCEPT; A)water pollution. B)air pollution. C)conservation. D)land pollution. E)safety and health.

Last Answer : E)safety and health.

Description : ----- refers to the development, pricing, promotion and distribution of products that do not harm the environment. A)Marketing ethics B)Social responsibility C)Environmental marketing D)Green marketing

Last Answer : D)Green marketing

Description : All of the following are social responsibility issues related to community relations EXCEPT: A)equality. B)pollution. C)disadvantaged members of society. D)safety and health.

Last Answer : B)pollution.

Description : Watson Corporation's Chairman tells the firm's managers that the key to social responsibility is to: A)watch profit impacts very carefully. B)maintain an updated code of ethics. C)monitor changes and trends in society's values. D)carefully interpret all new legislation.

Last Answer : C)monitor changes and trends in society's values.

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Last Answer : social marketing

Description : Why don't legitimate spas and massage places have video cameras, to avoid accusations of impropriety, such as the accusations against John Travolta?

Last Answer : Well, the customers might object to being filmed in the altogether.

Description : In order for a team to win at CapSim, they need to a. have a proactive strategy and contingency plan in place. b. have a contingency plan, a proactive strategy, open communications and the ability to ... a strategy in place and be ready to completely change it in round 4 if it isn't working.

Last Answer : d. have a proactive strategy, contingency plan, open communications, strong knowledge of the industry and have a strong understanding of the analyst report.

Description : Define proactive and reactive risk strategy.

Last Answer : Reactive risk strategies Reactive risk strategy follows that the risks have to be tackled at the time of their occurrence. No precautions are to be taken as per this strategy. They ... their probability of occurrence, their impact after occurrence, and steps to be followed for its precaution.

Description : The main reason for dividing a tall packed tower into series of small towers is to (A) Minimise the overall pressure drop (B) Avoid flooding (C) Reduce liquid hold up (D) Avoid channelling

Last Answer : (D) Avoid channelling

Description : The principle professional competence and due care imposes which of the following obligations on professional accountants? a. To maintain professional knowledge and skill at the level required to ensure that a ... , conflict of interest or undue influence of others. d. To be fair and truthful.

Last Answer : To maintain professional knowledge and skill at the level required to ensure that a client or employer receives competent professional service.

Description : __________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

Last Answer : D)Public relations

Description : Sharon Moro, office manager at Willow Manufacturing stated, We d had manufacturing work cells in place for at least two years, but change didn t really happen until we added teamwork. To ... Individual employee success was recognized and celebrated. (d) Employees believed in what they were doing. 

Last Answer : (c) Individual employee success was recognized and celebrated.

Description : The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture ... one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

Last Answer : C)Cash co

Description : Edco Ltd. is preparing a written document specifying the framework and actions for implementing and controlling marketing activities. This document is called the A)profit centre. B)marketing programme. C)strategic market programme. D)strategic business plan. E)marketing plan.

Last Answer : E)marketing plan.

Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Last Answer : E)Detailed enough for marketing strategy implementation

Description : When Nike first opened its company -owned retail stores to sell its shoes and sportswear, this move exemplified which type of business -unit strategy? A)Concentric diversification B)Market development C)Product development D)Conglomerate diversification E)Forward integration

Last Answer : E)Forward integration

Description : __________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Last Answer : D)Empowerment

Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Last Answer : B)for each different marketing strategy.

Description : The publishers of The Economist developed a campaign to market the magazine to university and college students studying business and management courses. This would best be referred ... B)horizontal diversification. C)market development. D)concentric diversification. E)conglomerate diversification.

Last Answer : C)market development.