Selling lays emphasis on the _________________ whereas marketing on _______________ 1. Product, Customer wants 2. Production, Customer Wants 3. Production, Product 4. Product, Cost 5. None of these

Selling lays emphasis on the _________________
whereas marketing on _______________
1. Product, Customer wants
2. Production, Customer Wants
3. Production, Product
4. Product, Cost
5. None of these
by

1 Answer

Answer :

Product, Customer wants
by

Related questions

Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into product and selling converts product into cash d) Marketing makes profits through customer satisfaction, selling makes profits through sales volume 1. only a 2. a, b and d 3. b and d 4. all a, b, c and d 5. None of these

Description : Difference between marketing and selling is ________ a) Marketing focus on customer and selling focus on seller b) Marketing practices integrated approach and selling practices fragmented approach c) Marketing converts customer's need into ... 3. b and d 4. all a, b, c and d 5. None of these

Last Answer : all a, b, c and d

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

Description : Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one ... the process of making a product or service available for use or consumption 5. none of these

Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these

Description : During the maturity stage 1. Product modifications are unnecessary 2. there is less emphasis on changing a product's price 3. marketing strategies are rarely altered 4. some competitors are forced out 5. none of these

Last Answer : some competitors are forced out

Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Last Answer : Marketing means selling

Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer noviceD. Up-selling

Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling

Last Answer : C. Customer novice

Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by companies 3. the lowest prices available to consumers 4. the best price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers

Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers

Last Answer : the ratio of benefits to costs available to buyers

Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Description : Cross Selling means ? 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. all of these

Last Answer : all of these

In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world 1. Only standard products are sold 2. No customization required 3. The seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Description : Cross selling means 1. Identifying customer needs 2. matching the products to customer needs 3. convincing the customers of product benefits 4. responding to questions and objections of customers 5. none of these

Last Answer : none of these

In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Description : In a selling process in today's world ______________ 1. only standard products are sold 2. no customization required 3. the seller need not have product knowledge 4. the seller should aim at customer satisfaction 5. only quantum of sales matters

Last Answer : the seller should aim at customer satisfaction

In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. B. It generates more ROI than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.

Last Answer : B. It generates more ROI than other marketing channels

M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Last Answer : Misuse of Mobile phones & E-commerce

Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas products are Whereas products are tangible tangible and services are intangible, experiences are _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

Description : Many companies are moving to a new level in creating value for their customers. They are developing and deliveri are developing and delivering total customer experi ng total customer experiences. Whereas ... _____. a. product quality b. memorable memorable c. unsought product d. internal marketing

Last Answer : b. memorable memorable

_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

The supply-side economics lays greater emphasis on - (1) Producer (2) Global economy (3) Consumer (4) Middle Man

Description : The supply-side economics lays greater emphasis on - (1) Producer (2) Global economy (3) Consumer (4) Middle Man

Last Answer : (1) Producer Explanation: Supply-side economics emphasizes economic growth achieved by tax and fiscal policy that creates incentives to produce goods and service. It lays great emphasis on entrepreneurs, investors and producers who are treated the prime movers on which the economy depends.

The supply-side economics lays greater emphasis on (1) Producer (2) Global economy (3) Consumer (4) Middle Man

Description : The supply-side economics lays greater emphasis on (1) Producer (2) Global economy (3) Consumer (4) Middle Man

Last Answer : Producer

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Last Answer : facilitating satisfying exchange relationships

Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection

Last Answer : assists client prospecting

Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

Description : Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

Last Answer :  80 to 90%

Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

Description : Firms that use _______________ are less likely to damage theri reputation if a new product fails 1. individual branding 2. overall family branding 3. line family branding 4. brand extension branding 5. none of these

Last Answer : individual branding

The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Description : The rate of sales growth declines in the _______________ stage of the product life cycle. 1. introduction 2. growth 3. maturity 4. decline 5. none of these

Last Answer : maturity

Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Description : Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Last Answer :  Cost Ineffectiveness

Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Description : Process or methodology used to learn more about customers' needs and behaviors is ? 1. Selling process 2. Customer relationship management 3. Believing in customer 4. Customer facing 5. None of these

Last Answer : Customer relationship management

The first step in the selling process is 1. preapproach 2. approaching the customer 3. making the presentation 4. overcoming objections 5. prospecting

Description : The first step in the selling process is 1. preapproach 2. approaching the customer 3. making the presentation 4. overcoming objections 5. prospecting

Last Answer : prospecting

As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms his organisation places the greatest emphasis on: A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Description : As part of a class project, Sue Anderson interviews Gordon Jones, Director of Marketing for Kenner Industries. When asked about Kenner's promotional strategy, Gordon responds that like most industrial firms ... : A)advertising. B)publicity. C)personal selling. D)sales promotion. E)public relations.

Last Answer : C)personal selling.

Gross profit is equal to 1. selling price minus purchase price 2. selling price minus purchase price plus depreciation 3. depreciation plus unsold stock minus purchase price 4. purchase price minus production cost 5. None of these

Description : Gross profit is equal to 1. selling price minus purchase price 2. selling price minus purchase price plus depreciation 3. depreciation plus unsold stock minus purchase price 4. purchase price minus production cost 5. None of these

Last Answer : selling price minus purchase price

Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?

Description : Relationships seem to be important to marketing given the current emphasis on terms like relationship marketing, loyalty management, and customer relationship management. Critically discuss?

Last Answer : Classificatory systems are generally and erroneously understood to be those that "class together" with a single term relatives who actually do not have the same type of relationship to ego. (What defines "same type of relationship" under such definitions seems to be genealogical relationship

Consumer day is celebrated on _________________ 1. 15th March 2. 25th March 3. 29th March 4. 5th March 5. 16th March

Description : Consumer day is celebrated on _________________ 1. 15th March 2. 25th March 3. 29th March 4. 5th March 5. 16th March

Last Answer : 15th March

When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Description : When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Last Answer : D)Marketing concept

YouTube can use _________________ to automatically create captions for your videos A. voice recognition technology B. word recognition technology C. speech recognition technology D. text recognition technology

Description : YouTube can use _________________ to automatically create captions for your videos A. voice recognition technology B. word recognition technology C. speech recognition technology D. text recognition technology

Last Answer : C. speech recognition technology

Major portion of web page contributes _________________  image  text  video audio

Description : Major portion of web page contributes _________________  image  text  video  audio

Last Answer : image

The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. immediately dropping the product from the product mix 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Description : A phase out approach can be best described as : 1. allowing the product to decline without a change in the marketing strategy 2. exploiting any strengths left in the product 3. ... 4. intensifying marketing efforts in core markets 5. stopping production to get rid of material surplus

Last Answer : allowing the product to decline without a change in the marketing strategy

In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Last Answer : the product is modifiable

Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum? a. Production Concept b. Product Concept c. Marketing concept d. Selling Concept

Description : Under which philosophy of marketing, efforts are made to bring down the cost of production to the minimum? a. Production Concept b. Product Concept c. Marketing concept d. Selling Concept

Last Answer : a. Production Concept

Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Description : Marketing effort includes ____________ 1. Level of the budgeted expenses 2. Trading 3. Financing 4. Selling 5. All of these

Last Answer : Level of the budgeted expenses

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these

Description : Which one of the following is NOT a form of direct marketing ? 1. catalog retailing 2. telemarketing 3. personal selling 4. direct mail 5. none of these

Last Answer : personal selling

Which among the following is not a function of marketing channel ? 1. Buying 2. Selling 3. Producing 4. Promoting 5. none of these

Description : Which among the following is not a function of marketing channel ? 1. Buying 2. Selling 3. Producing 4. Promoting 5. none of these

Last Answer : Producing

Peter Drucker noted the relationship between selling and marketing in the following terms : 1. Marketing is a subsidiary component of selling 2. The aim of marketing is to make selling superfluous 3. The aim of selling is to make marketing superfluous 4. Selling 5. All of the above

Description : Peter Drucker noted the relationship between selling and marketing in the following terms : 1. Marketing is a subsidiary component of selling 2. The aim of marketing is to make selling superfluous 3. The aim of selling is to make marketing superfluous 4. Selling 5. All of the above

Last Answer : The aim of marketing is to make selling superfluous

Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these

Description : Internal Marketing means ______________ 1. Selling to oneself 2. Selling to the employees 3. Selling of samples 4. Selling to foreign markets 5. None of these

Last Answer : Selling to the employees

Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better results

Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above

Last Answer : All the above

Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Description : Why banks having less focus on customer although they use direct marketing ? 1. Due to lack of appreciation of need for marketing in banking 2. Banks do not need customers much 3. Direct marketing never gives importance to customers 4. Banks need money than customers 5. None of these

Last Answer : Due to lack of appreciation of need for marketing in banking

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing is customer 3. The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented

The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Description : The necessary interaction between services provider and customer that allows a service to be delivered is called 1. customer contact 2. service exchange 3. marketing 4. relationship marketing 5. service contact

Last Answer : customer contact

In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Description : In service marketing, the most important link to the customer is 1. effective advertising 2. good word-of-mouth communication 3. well-trained contact employees 4. the tangible aspects of the service 5. exceptional service quality

Last Answer : well-trained contact employees