What is a brand? a. The name of companies that made computers b. The name of product a company gives to identify its product in market. c. A name of class to indicate all similar products from different companies. d. All of the above.

What is a brand?
a. The name of companies that made computers
b. The name of product a company gives to identify its product in market.
c. A name of class to indicate all similar products from different companies.
d. All of the above.
by

1 Answer

Answer :

b. The name of product a company gives to identify its product in market.
by

Related questions

What is a brand? A) The name of companies that made computers B) The name of product a company gives to identify its product in market C) A name of class to indicate all similar products from different companies D) All of above

Description : What is a brand? A) The name of companies that made computers B) The name of product a company gives to identify its product in market C) A name of class to indicate all similar products from different companies D) All of above

Last Answer : Answer : B

When two companies are linked together by computers and they send business transactions through these computer, they are probably using- a. Digital wallets b. Electronic data interchange c. B2C d. Smart cards

Description : When two companies are linked together by computers and they send business transactions through these computer, they are probably using- a. Digital wallets b. Electronic data interchange c. B2C d. Smart cards

Last Answer : b. Electronic data interchange

When two companies are linked together by computers and they send business transactions through these computer, they are probably usinga. Digital wallets b. Electronic data interchange c. B2C d. Smart cards

Description : When two companies are linked together by computers and they send business transactions through these computer, they are probably usinga. Digital wallets b. Electronic data interchange c. B2C d. Smart cards

Last Answer : b. Electronic data interchange

The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these

Description : The strategy of offering a different product charging a different price and using different promotion and distribution process is called a) Market segmentation b) Market Penetration c) Market Developmentd) None of these

Last Answer : a) Market segmentation

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Description : The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall ... a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Description : The technique of increasing sales of present or existing products in present or existing markets by selling more to present customers or gaining new customers is called a) Market Development b) Market Segmentation c) Market Penetration d) None of the above.

Last Answer : c) Market Penetration

The most prominent way to reinforce company brand identity on the website is known as a) Designing b) Logo c) Domain views d) None of these

Description : The most prominent way to reinforce company brand identity on the website is known as a) Designing b) Logo c) Domain views d) None of these

Last Answer : b) Logo

A business cannot be all things to all people, instead, a business must a) Identify target customers b) Indentify the value of product/services as perceived by customers c) All of the above d) None of the above

Description : A business cannot be all things to all people, instead, a business must a) Identify target customers b) Indentify the value of product/services as perceived by customers c) All of the above d) None of the above

Last Answer : c) All of the above

Mr. Dutta owns a Textile Company and he has a tie up with Advertising Agencies ABC ltd. and ABC advertises Mr. Dutta’s Companies’ Products. Identify the concept. a. Delegation b. De Centralization c. Out sourcing d. Division of work

Description : Mr. Dutta owns a Textile Company and he has a tie up with Advertising Agencies ABC ltd. and ABC advertises Mr. Dutta’s Companies’ Products. Identify the concept. a. Delegation b. De Centralization c. Out sourcing d. Division of work

Last Answer : c. Out sourcing

WHEN THE HEADLINE JUST INDICATE THE TYPE OF THE EVENT THAT IS CALLED....a) Label headline b) Banner Headline c) Active Headline d) None of the above

Description : WHEN THE HEADLINE JUST INDICATE THE TYPE OF THE EVENT THAT IS CALLED....a) Label headline b) Banner Headline c) Active Headline d) None of the above

Last Answer : a) Label headline

When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacy

Description : When a company strives to appeal to multiple well defined market segments with a strategy tailored to each segment, it is applying a. undifferentiated marketing b. differentiated marketing c. concentrated marketing d. the majority fallacy

Last Answer : b. differentiated marketing

Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing

Description : Company marketing mix that target market segments very broadly is called a. mass marketing b. segmented marketing c niche marketing d. micromarketing

Last Answer : a. mass marketing

The best way to promote a business with social media is a. to advertise your company, service and products b. to collect as many contacts as possible c. offer a lot of helpful and free information d. invite potential clients to visit your website.

Description : The best way to promote a business with social media is a. to advertise your company, service and products b. to collect as many contacts as possible c. offer a lot of helpful and free information d. invite potential clients to visit your website.

Last Answer : c. offer a lot of helpful and free information

Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Last Answer : d) All are included

When a firm seeks to enter a new market with a completely new product then it is known as a) Product Development b) Product Diversification c) Product Division d) None of these

Description : When a firm seeks to enter a new market with a completely new product then it is known as a) Product Development b) Product Diversification c) Product Division d) None of these

Last Answer : b) Product Diversification

Digital products are best suited for B2C e-commerce because they: a. Are commodity like product b. Can be mass-customized and personalized c. Can be delivered at the time of purchase d. All of the above

Description : Digital products are best suited for B2C e-commerce because they: a. Are commodity like product b. Can be mass-customized and personalized c. Can be delivered at the time of purchase d. All of the above

Last Answer : d. All of the above

In a modern newspaper house editing is done through computers only and the pages are made up on computers using software known as: a) Adobe Premier b) MS Word c) MS Excel d) Quark Xpress

Description : In a modern newspaper house editing is done through computers only and the pages are made up on computers using software known as: a) Adobe Premier b) MS Word c) MS Excel d) Quark Xpress

Last Answer : d) Quark Xpress

If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

Last Answer : A)total market

Different degrees of power are sustained and perpetuated through social stratification like a. Gender. b. Class. c. Caste. d. All of the above.

Description : Different degrees of power are sustained and perpetuated through social stratification like a. Gender. b. Class. c. Caste. d. All of the above.

Last Answer : d. All of the above.

FOLLOW UP IN NEWS WRITING MEANS: a) A story giving later development of a story one printed earlier. It is a second day story also a subsidiary story following a big lead or similar subject b) A paragraph without indentation c) An addition to news item sent for publication d) None of these

Description : FOLLOW UP IN NEWS WRITING MEANS: a) A story giving later development of a story one printed earlier. It is a second day story also a subsidiary story following a big lead or similar subject b) A paragraph without indentation c) An addition to news item sent for publication d) None of these

Last Answer : a) A story giving later development of a story one printed earlier. It is a second day story also a subsidiary story following a big lead or similar subject

Technology that helps companies change business by allowing them to use new methods is called a)data processing b)information system c)information technology d) virtualization

Description : Technology that helps companies change business by allowing them to use new methods is called a)data processing b)information system c)information technology d) virtualization

Last Answer : b)information system

Intranet means a) A network within a single company b) Between different groups c) Communication between customers and sellers d) Cannot say

Description : Intranet means a) A network within a single company b) Between different groups c) Communication between customers and sellers d) Cannot say

Last Answer : a) A network within a single company

AN ..................... JOURNALIST WORK IS TO DISCOVER THE TRUTH AND TO IDENTIFY LAPSES FROM it in whatever media may be available.a) Interpretative b) Investigative c) Both A and B d) War

Description : AN ..................... JOURNALIST WORK IS TO DISCOVER THE TRUTH AND TO IDENTIFY LAPSES FROM it in whatever media may be available.a) Interpretative b) Investigative c) Both A and B d) War

Last Answer : b) Investigative

Identify which among the following does not constitute a major department at most newspaper offices? a) Editorial b) Advertising c) House- keeping d) Circulation

Description : Identify which among the following does not constitute a major department at most newspaper offices? a) Editorial b) Advertising c) House- keeping d) Circulation

Last Answer : c) House- keeping

Identify the person who defined development communication for the first time in 1970s. (a) Christina Ogan (b) Rosemary Righter (c) Nora C.Quebral (d) William Hachten

Description : Identify the person who defined development communication for the first time in 1970s. (a) Christina Ogan (b) Rosemary Righter (c) Nora C.Quebral (d) William Hachten

Last Answer : (c) Nora C.Quebral

Slug Line are the words to identify news copy/story: A. Correct B. Incorrect

Description : Slug Line are the words to identify news copy/story: A. Correct B. Incorrect

Last Answer : A. Correct

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a : 1. market segment 2. target market 3. customer group 4. market 5. none of these

Last Answer : market

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Last Answer : D)market

How the transactions occur in e-commerce? a. Using e-medias b. Using computers only c. Using mobile phones only d. None of the above

Description : How the transactions occur in e-commerce? a. Using e-medias b. Using computers only c. Using mobile phones only d. None of the above

Last Answer : a. Using e-medias

Computer’s basic architecture was developed by a. John Von Neumann b. Charles Babbage c. Blaiscpascal d. Jordan Murn

Description : Computer’s basic architecture was developed by a. John Von Neumann b. Charles Babbage c. Blaiscpascal d. Jordan Murn

Last Answer : a. John Von Neumann

The most dynamic change in business technology in recent year is a)The speed of the Printers b)The move away from mainframe computers toward network system c)The cost of computers d)none of the above

Description : The most dynamic change in business technology in recent year is a)The speed of the Printers b)The move away from mainframe computers toward network system c)The cost of computers d)none of the above

Last Answer : b)The move away from mainframe computers toward network system

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Last Answer : Market-penetration strategy

For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Description : For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using the following…. A. Market-penetration strategy B. Market development strategy C. Product-development strategy D. Diversification strategy

Last Answer : Market-penetration strategy

Locating a brand in consumer’s minds over and against competitors in terms of attributes and benefits is known as a) Positioning b) Branding c) Mappingd) Infusion

Description : Locating a brand in consumer’s minds over and against competitors in terms of attributes and benefits is known as a) Positioning b) Branding c) Mappingd) Infusion

Last Answer : a) Positioning

The safeguarding brand include/s a) Discover b) Identity c) Monitor d) Above all are included

Description : The safeguarding brand include/s a) Discover b) Identity c) Monitor d) Above all are included

Last Answer : a) Discover

................... is an example of business to business services offered by Google which gains advertising revenue through hosted videos; a. Google AdWords pay per clickssponsored link advertising b. Google Apps Business Application Suite c. You Tube brand Channel d. Google search application providing online website services for website owners.

Description : ................... is an example of business to business services offered by Google which gains advertising revenue through hosted videos; a. Google AdWords pay per clickssponsored link ... c. You Tube brand Channel d. Google search application providing online website services for website owners.

Last Answer : c. You Tube brand Channel

Function of endorsement label is ___. a) Gives necessary information b) Target limits on energy performance c) Allow consumers to compare the energy consumption of similar products d) Provide a certification to inform prospective purchasers

Description : Function of endorsement label is ___. a) Gives necessary information b) Target limits on energy performance c) Allow consumers to compare the energy consumption of similar products d) Provide a certification to inform prospective purchasers

Last Answer : Provide a certification to inform prospective purchasers

The function of comparative label is ____ a) Allow consumers to compare the energy consumption of similar products b) Provide a certification to inform prospective purchasers c) Gives necessary information d) Target limits on energy performance

Description : The function of comparative label is ____ a) Allow consumers to compare the energy consumption of similar products b) Provide a certification to inform prospective purchasers c) Gives necessary information d) Target limits on energy performance

Last Answer : Allow consumers to compare the energy consumption of similar products

A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

Last Answer : the performance of a specific brand

A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

Last Answer : A)the performance of a specific brand.

During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.

Description : During which step of the marketing segmentation, targeting, and positioning process does the firm “ develop a marketing mix for each segment?” a. market segmentation b. market targeting c. market positioning d. the firm does not go through the “development” during any of the above steps.

Last Answer : b. market targeting

Which of the following is not a criterion for successful market segmentation? a. there must be difference among consumers b. each segment must be located within a geographical area c. there must be consumer similarities within each segment identified d. a segment must be large enough to cover costs

Description : Which of the following is not a criterion for successful market segmentation? a. there must be difference among consumers b. each segment must be located within a geographical area c. there must be consumer similarities within each segment identified d. a segment must be large enough to cover costs

Last Answer : a. there must be difference among consumers

If it is easy for competitions to enter the market, the threat of new entrants is considered: a) High b) Low c) More d) Less

Description : If it is easy for competitions to enter the market, the threat of new entrants is considered: a) High b) Low c) More d) Less

Last Answer : a) High

E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.

Description : E-marketing strategies includes a) Search Engine Market b) Online Public Relation c) Email- marketing d) All of the above.

Last Answer : d) All of the above.

In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning

Description : In positioning statement, first thing that must be stated is a. target segment b. market segmentation c differentiation d. positioning

Last Answer : c differentiation

Within e-markets, marketplaces have become: a. market regions b. market zones c market spaces d. market dynamos

Description : Within e-markets, marketplaces have become: a. market regions b. market zones c market spaces d. market dynamos

Last Answer : d. market dynamos

Cyberspace represents the combination of what two facets of the internet? a. money and server space b. infrastructure and environment c. data and operators d. consumers and market place

Description : Cyberspace represents the combination of what two facets of the internet? a. money and server space b. infrastructure and environment c. data and operators d. consumers and market place

Last Answer : b. infrastructure and environment

Within e-markets, marketplaces have become: a. market regions. b. market zones. c. marketspaces. d. market dynamos.

Description : Within e-markets, marketplaces have become: a. market regions. b. market zones. c. marketspaces. d. market dynamos.

Last Answer : c. marketspaces.

Advertising reflects the ideology of________ (a) Consumers (b) Regulators (c) Publicists (d) market- place

Description : Advertising reflects the ideology of________ (a) Consumers (b) Regulators (c) Publicists (d) market- place

Last Answer : (d) market- place