Locating a brand in consumer’s minds over and against competitors in terms of attributes and benefits is known as a) Positioning b) Branding c) Mappingd) Infusion

Locating a brand in consumer’s minds over and against competitors in terms of
attributes and benefits is known as
a) Positioning
b) Branding
c) Mappingd) Infusion
by

1 Answer

Answer :

a) Positioning
by

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